YouTube Primetime Channels allow you to pay for streaming providers

As rumored in August, the primary YouTube app is letting you subscribe on to paid streaming providers with what it calls “Primetime Channels” within the US.

Meant to enhance the present lineup of Creator channels and film/TV present buying, YouTube will allow you to “sign up, browse and watch your favorite TV shows, movies and sports from streaming services.”

Your Primetime Channels will probably be built-in throughout YouTube search and proposals. Moreover, “Primetime Channels homepages will feature shows and movies with curated trailers, behind-the-scenes footage and cast interviews.” You may sign-up from the Films & TV hub, which was lately revamped with a much bigger deal with free ad-supported content material.

This new function provides us the chance to develop our presence on YouTube, broadening our attain and giving shoppers much more selection on the subject of streaming the perfect in leisure.

Jeff Shultz, Chief Technique Officer and Enterprise Growth Officer, Paramount Streaming

One of many obvious advantages at the moment is having the ability to watch content material by way of the YouTube interface and wonderful streaming infrastructure. Google is positioning YouTube because the one place to observe content material to fight the way it “can get a little overwhelming jumping from app to app to find what you’re looking for.” It follows Apple TV Channels, Amazon Prime Video, and even YouTube TV.

At launch, there are over 30 Primetime Channels, together with Paramount+, Showtime, Starz, Moviesphere, AMC+, Vix+, Epix, Screenpix, Sundance Now, Acorn TV, IFC Movies Limitless, ALLBLK, Shudder, RCN Complete, Hallmark Films Now, Matter, Tastemade+, The Nice Programs, HereTV, AtresMedia, Magnolia Selects, Outdoors TV, Comedy Dynamics, Dove, CONtv, Fandor, Docurama, Screambox, Regulation & Crime, VSIN, Dekkoo, Up Religion & Household, Gaia, and Curiosity Stream.

NBA League Move is an upcoming addition, whereas HBO Max is curiously absent.