YouTube ends the take a look at that made 4K a premium function

YouTube has ended the experiment that locked the power to look at movies in 4K behind its $11.99 a month premium membership, according to one of its official Twitter accounts (by way of 9to5Google). Earlier this month, the corporate made waves when it confirmed with a collection of now-deleted tweets that a few of its customers had been a part of a take a look at meant to discover “the feature preferences Premium & non-Premium viewers,” and asking customers to supply suggestions on the concept.

The concept of getting to pay to entry greater decision movies was a divisive one, with some customers calling it an indication of the platform’s downfall, and others saying it was comprehensible given the price of streaming 4K content material. YouTube’s announcement that it had “fully turned off” the experiment, opening the 4K possibility again up for everybody, was even in response to a snarky tweet about it forcing premium subscriptions. It’s unclear how many individuals had been truly restricted from selecting greater resolutions when the take a look at was in impact.