With the Coachella Valley Music and Arts Pageant returning after a two-year absence, YouTube will probably be there to livestream each weekends of the 2022 occasion.
The Weekend 1 livestream begins at 4 p.m. PST (7 p.m. EST) on Friday, April 15 and runs by way of Monday night (resulting from replays being included) with three simultaneous feeds. Tune into the Coachella channel by way of desktop, cell, and tv, in addition to the YouTube Music app.
YouTube says its 2022 presence at Coachella is “bigger and better than ever with a number of festival-firsts for the platform.” Dwell Chat will probably be enabled (on cell and desktop) to supply every thing from schedule updates and polls to “YouTube Shopping merch drops,” which displays a giant firm focus:
For the primary time, YouTube Buying will provide digital viewers an opportunity to buy unique merchandise with out leaving the livestream. Customized merch from pageant performers Billie Eilish, BROCKHAMPTON and Flume will drop on Saturday, April sixteenth and be out there for buy the complete day, straight on the livestream watchpage. The identical set of merch can even be out there for buy the next Saturday throughout Weekend 2 of the fest.
Weekend 2 is known as the “Coachella Curated livestream” by diving “into the stories of some of today’s most thrilling artists.”
From encore performances, to artist commentary, mini-docs and extra, the livestream provides followers a chance to find new artists along with unique content material and performances from the artists they know and love on the Coachella invoice.
There’s additionally a giant YouTube Shorts push and contest to win a “pair of Lifetime Coachella passes in the form of an NFT” by creating one which solutions: “Who would your dream +1 be if you won Coachella passes for life?” with the hashtag #YouTubeCoachellaSweepstakes. Extra particulars can be found right here.
In the meantime, the Google firm is selling YouTube Premium with three months of free service for brand spanking new US customers that sign-up from April 15 to April 25. It’s meant to allow you to entry the six Premium pre-parties that “automatically redirect from the respective artists’ YouTube channel right into their must-see Coachella festival sets.”
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