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Everybody, sooner or later, has been enthusiastic about artwork at a young age. Sadly, that keenness dies out whereas rising up. Fortunately, it didn’t for Harun Robert, lovingly generally known as Rob. He was the host and face of the favored do-it-yourself tv present M.A.D on Pogo. You may not bear in mind his ideas and methods, however his face and identify have certainly left a mark in your life.
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Inspiring, entertaining, and aspirational, the three phrases completely outline Rob’s content material, which has now taken a drastic leap from a tv medium to a digital one. “I noticed quite a lot of potential within the digital house. Content material consumption was shifting from TV to digital initially throughout metros, and slowly & steadily, I noticed this sample altering throughout smaller markets too. So I began taking pictures DIY tutorials and importing them on YT channel,” he shares. Nonetheless, regardless of being a preferred determine within the 2000s within the youngsters’s artwork phase, he needed to do quite a lot of unlearning to grasp how the digital medium labored.
When he began his channel, he solely gained 1500 subscribers within the preliminary years. Nonetheless, that has mushroomed right into a neighborhood of 5 million throughout a number of social platforms. His content material ranges from tutorials, vlogs, reels, quick kind, branded content material, and artwork installations to call a number of. As soon as he has an thought in thoughts, he then figures out which kind it should take and makes a prototype for it. The final step is the content material planning.
Speaking about his first video which went viral, he shares “I truthfully nonetheless really feel proud, patriotic and get goose bumps each time I watch that content material piece”. It was a set of three large freedom fighter portraits which we made with greater than 3500 paper cups and lightweight bulbs. They managed to create a larger-than-life set up.
Being on this house for near twenty years, Rob has labored with a number of manufacturers and his goal has all the time been to grasp the model temporary and marry it along with his content material. A brand new 12 months seeks a brand new model of Rob. He believes that, as an artist, you will need to carry on evolving.
Factsheet
- YT Channel Est Yr – 2015
- Variety of subscribers on YT: 2.48M
- Variety of followers on Instagram: 2 M
- Model partnerships: Netflix, Amazon Prime, Pink Bull, Asus, Alpenliebe, Google, Disney, Nestle, Royal Enfield, Oaksmith, Ability share, Actual me , PUBG, HP and so on.
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