Mark Rober discovered success on YouTube by making movies that matter to viewers

In a nutshell

• Development comes from making content material that issues to viewers
• Any subject will be significant if defined in a means that communicates its significance
• Mark Rober explains complicated matters in a means that’s straightforward to grasp and grips individuals into his content material by storytelling

YouTube has no scarcity of content material. Because the world’s second-largest search engine, it’s fairly clear why viewers are available droves looking for content material that’s entertaining or informative. With tens of 1000’s of hours being uploaded daily, it’s troublesome to seek out content material that may be each. However generally, when the celebrities are aligned, you discover channels which are capable of bridge the hole between the 2. When the celebrities align, and the algorithm is working in our favor, you get one thing just a little further. The merger of leisure and knowledge can’t be noticed extra simply than by content material creator Mark Rober.

Who’s Mark Rober?

It doesn’t take a rocket scientist to turn into a YouTube sensation. Besides, in Mark’s YouTube channel’s case, that’s precisely what it takes. Mark is a skilled mechanical engineer with levels from BYU and USC. He spent 9 years working for NASA’s JPL labs and 7 of these years engaged on the Curiosity Rover cruising the panorama of Mars. Mark then spent 5 years with Apple designing particular tasks. 

Previously few years, Mark switched from being an worker at a Fortune 500 firm to a full-time Youtube content material creator. And in case you thought his engineering profession was astonishing, put together for liftoff. In his on-line profession, Mark has created some extremely enjoyable movies from “The World’s Largest Super Soaker” to “World’s Largest Jello Pool- Can you swim in Jello?” and from the “Rocket Powered Golf Club at 100,000 FPS” to the “Automatic Bullseye, MOVING DARTBOARD.” Every enjoyable and academic, it’s these kind of movies that brings in almost 60 million viewers per thirty days and has amassed almost 23 million subscribers to Mark’s channel.

Mark additionally leans closely into the scientific methodology by revisiting ideas that he believes he could make higher. Two of the preferred video sequence of this sort are Yard Squirrel Maze and the Exploding Glitter Bomb. The Yard Squirrel Maze sequence (at the moment model 3.0 in 2022) has totaled greater than 190 million views. The Exploding Glitter Bomb sequence (at the moment model 4.0 in 2022) has over 230 million views.

How does he do it?

Mark’s affable nature does a little bit of the heavy lifting right here. He comes throughout as approachable, like an incredible science instructor. Nevertheless it’s his storytelling skill that actually attracts us into his world. It will be fairly straightforward for the typical viewer to get misplaced in among the superior scientific processes that go into one in every of his movies, however Mark takes care to clarify the idea in digestible bites with out resorting to technical jargon. He achieves this by taking the time together with his movies. He solely releases a video as soon as a month, exhibiting that amount isn’t all the time higher than high quality on YouTube.

Moreover, Mark goes the additional mile by drawing in viewers additional by including a key aspect to storytelling: dramatic impact. For instance, within the wildly fashionable “Backyard Squirrelympics 3.0- The Summer Games,” Mark gave every competitor a reputation. By getting audiences to purchase into the squirrel names, Mark makes use of one of many most-effective messaging strategies, the enchantment to pathos. Immediately, the viewers has subconsciously chosen their favourite and is actively cheering for them. 

Mark additionally wears a white hat. Effectively, not actually. Actually, he typically wears a baseball cap, however he comes from a spot of doing good for society. By doing movies to reveal rigged carnival video games or purifying swamp water to drink, Mark reveals us that not all heroes put on capes. Nothing illustrates this greater than the Exploding Glitter Bomb sequence of movies. Mark went to work designing and constructing a bait package deal that makes use of glitter and stink spray to make thieves pay the value for stealing packages from his entrance door. Now on model 4.0, Mark continues to refine the method and battle the nice battle.

By no means work a day in your life.

One factor that’s overwhelmingly clear is that Mark Rober loves what he does. For years he has introduced power and playfulness to his movies. It’s that keenness for what he does that provides Mark the chance to do some actual good on the earth. In 2020, Mark teamed up with fellow YouTuber, MrBeast, to boost $20 million for the #TeamTrees marketing campaign. Their aim was to plant 20 million timber around the globe (24 million to this point). Then in 2021, the pair launched the #TeamSeas marketing campaign to boost $30 million. This time their aim was to take away 30 million kilos of trash from the world’s oceans (33 million to this point). Additionally, in 2021, Mark teamed up with TV host Jimmy Kimmel to boost cash for the NEXT for Autism with a three-hour livestream occasion that pulled in over three million {dollars}.

Whilst Mark’s channel grows to an astronomical dimension, he all the time is real to himself and what he loves. And his viewers is right here for it, it doesn’t matter what science subject Mark chooses to debate.