High video manufacturing tendencies in 2022

For years, video has steadily grown in reputation, largely as a result of it’s such a flexible and efficient method to attain an viewers. So, it shouldn’t come as a shock that this trajectory continued in 2022. At the moment, 92.7% of worldwide web customers watch movies on-line each week, with the standard viewer averaging 100 minutes per day. It’s clear the video bandwagon has turn into a runaway practice prior to now few years — and it’s not prone to decelerate anytime quickly. Which brings a brand new problem for companies and creators of all types: How will you ship content material that meets the large demand for video? The reply could come from understanding video manufacturing tendencies. 

This 12 months, there have been some notable shifts within the forms of video content material that audiences have interaction with, in addition to the subjects that curiosity these audiences most. The tendencies we noticed in 2022 simply would possibly allow you to create movies that hit all the correct notes along with your audiences in 2023.

How we recognized the highest video manufacturing tendencies in 2022

To investigate this 12 months’s video manufacturing tendencies and create out 2022 video tendencies report, we gleaned insights from a number of sources. First, we performed exterior analysis to search out the most well-liked forms of video content material created in 2022. Then, we examined our personal platform information to establish which search phrases have been hottest amongst Storyblocks customers in 2022. Since our prospects are on the vanguard of video creation, their searches are sturdy indicators of audiences’ basically, and the particular subjects that matter proper now. 

Consequently, we have been capable of pinpoint six key video manufacturing tendencies. Plus, we discovered a number of subjects you possibly can deal with to create can’t-miss video content material in 2023. With out additional ado… right here’s the 2022 video tendencies report:

1. Quick-form video content material

Quick-form movies are bite-sized and extremely shareable — normally topping out at 60 seconds in size. The format first gained traction again in 2012, when it was popularized by the gone-but-never-forgotten platform, Vine. Readers of a sure age will keep in mind that Vine allowed customers to simply create and share six-second looping video clips. Since Vine fizzled out in 2016, others like TikTok, Snapchat, and Instagram have stuffed the void. 

TikTok alone is anticipated to achieve 1.8 billion customers by the tip of the 12 months. Storyblocks customers are undoubtedly conscious of the app’s reputation, as “TikTok” topped our most-searched-for subjects listing for almost half of 2022. What’s extra, creators have attracted enormous audiences with punchy, short-form movies that concentrate on all the things from monetary recommendation to cooking. Even YouTube, a traditionally medium- to long-form-centric video platform, now presents YouTube Shorts as a response to the large demand for short-form video.  

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Instance of a short-form TikTok video from Storyblocks 

Quick movies are fashionable partially as a result of they cater to the shorter consideration spans that immediately’s audiences are infamous for having. They’re additionally lots faster, simpler, and cheaper to provide than lengthier movies. That’s since you solely want a cellular gadget with a digicam to create them. The size limitations related to short-form movies haven’t stopped creators from flexing their inventive muscle mass with the format this 12 months. If something, short-form fans have developed new methods to include music, inexperienced screens, and sound results of their movies. 

Obtain this clip from Storyblocks

In the event you’re trying to create short-form movies of your personal, begin by specializing in a single matter of broad curiosity. Simply bear in mind the format inherently limits the period of time you must get your message throughout. That simply means it is advisable to at all times be concise and to the purpose. Standard search phrases can present clues to the forms of subjects that can resonate along with your audiences. All through 2022, Storyblocks customers searched our content material library for subjects that have been ripe for short-form movies. We noticed an enormous uptick in “pride” searches throughout the month of June. Subjects associated to Russia’s warfare in Ukraine additionally dominated searches for almost all of the 12 months. A number of of those phrases trended on Storyblocks for a number of weeks together with “Putin” (7 weeks), “NATO” (12 weeks), and “Ukraine flag” (4 weeks). 

2. Vlogging

Video running a blog (or “vlogging”) isn’t new. It truly first emerged within the early 2000s. However, it got here roaring again on the video manufacturing scene as a well-liked storytelling technique, this 12 months. Almost 30% of web customers aged 16-44 say they watch vlogs on a weekly foundation. Written blogs will most likely at all times be round, however phrases on a display screen can’t at all times ship the identical type of sensory expertise as a vlog. 

Vlogging supplies a wonderful alternative to attach along with your viewers and infuse your persona into your movies. It’s an opportunity to actually lean into authenticity to construct significant connections along with your viewers. The format works significantly nicely in the event you aren’t afraid to bear just a little little bit of your soul in your movies, which you are able to do by selecting subjects you could have sturdy opinions on. In 2022, subjects that draw passionate emotions like “abortion” (5 weeks trending) and “recession” (17 weeks trending) have been fashionable amongst Storyblocks customers trying to find topical inventory content material.

Obtain this clip from Storyblocks

Lately, YouTube has emerged as a go-to platform for vloggers who’re utilizing it to share their experiences and tales with a world viewers. As of 2022, YouTube is the second-most fashionable web site in existence (trailing solely their dad or mum firm, Google). It has 2.2 billion month-to-month energetic customers throughout 100 international locations — and customers add a mean of 2,500 new movies each minute. No marvel on-line video viewership is poised to overhaul cable tv by the tip of 2022, in accordance with Forbes. 

3. Reside video

Due to immediately’s lightning-fast web speeds and ubiquitous connectivity, a cellular gadget is all you really want to broadcast dwell video to your viewers. The pandemic gave dwell video an enormous enhance, when face-to-face interactions have been changed with Zoom and FaceTime calls. However dwell video has confirmed it isn’t only for socially distanced courses or work calls, anymore. A latest examine projected the dwell streaming market’s worth may develop from $70 billion in 2021 to just about $224 billion by 2028. 

Instagram Reside and Fb are two fashionable platforms you need to use to broadcast dwell video. Going dwell could be nerve wracking for some, because it doesn’t provide the skill to edit out any flubs. However, it’s nice for viewers engagement, as a result of it allows you to talk and get suggestions in actual time. That speedy suggestions is your golden ticket to creating extra participating video content material sooner or later. So, whereas the pandemic could have slowed down, dwell video has solidified itself as a pattern to observe (and check out for your self).

Obtain this clip from Storyblocks

In the event you’re interested by giving dwell video a whirl, think about using it for thought-leadership content material. The authenticity issue significantly issues once you’re sharing your opinions on a present or doubtlessly controversial matter. All through 2022, Storyblocks customers often searched our content material library for weighty dwell subjects like “interest rates” (9 weeks trending) and “Ukraine war” (12 weeks trending). These are only a couple examples of subjects chances are you’ll wish to focus on in your subsequent dwell video.   

4. Synthetic intelligence (AI)

For many years we’ve been eagerly awaiting the promised arrival of full-fledged synthetic intelligence (AI). Though we’d not have robotic housekeepers just like the Jetsons simply but, AI has turn into a main video manufacturing pattern. At the moment, you possibly can borrow some laptop brainpower to create personalised content material your viewers will wish to watch and share. 

AI artwork era engines like DALL-E 2 grew to become a viral sensation in 2022. These instruments enable customers to create advanced, at instances weird authentic photos simply by coming into a easy textual content immediate. The pure development for this expertise is AI-driven video creation. Synthesia is one platform providing a DALL-E 2-like platform for creating movies utilizing plain textual content. Whereas Descript makes use of AI to assist creators make inventive changes to their movies on the fly. We’ve even gotten into the sport at Storyblocks by utilizing machine studying that can assist you choose the perfect inventive property in your video tasks.

Storyblocks makes use of AI to advocate music in your video tasks

Increasingly more creators have gotten conscious of AI’s time- and money-saving advantages for video manufacturing. Consequently, progress is surging within the world AI market. And that’s certain to translate to extra innovation and a larger collection of instruments changing into accessible earlier than you understand it. Give this pattern a strive earlier than your competitors catches on.

Obtain this clip from Storyblocks

Utilizing AI can provide you a spark of inspiration chances are you’ll by no means have found in any other case, permitting you to place a dynamic spin on nearly any matter. “Halloween” (7 weeks trending) and “back to school” (6 weeks trending) have been fashionable search phrases amongst Storyblocks customers in 2022. Each subjects evoke extremely acquainted (typically even cliche) imagery. It may be a inventive problem to assume past the standard jack-o-lantern and apple for the instructor visuals. However, typing these phrases into an AI-enabled video engine will help you rapidly generate recent concepts for a completely distinctive idea.

5. Silent video

On most social platforms, movies begin taking part in on mute by default. This characteristic was most likely meant to assist viewers keep away from annoying different folks in public locations. However it inadvertently led to an entire new video manufacturing pattern: The silent video. 

A video with solely visible parts could appear considerably limiting, but it surely truly provides you an opportunity to get extra inventive along with your visuals. Imagine it or not, you can inform a whole story with no sound in any respect by utilizing captions or subtitles, or with pictures and video footage that talk for themselves. Movement graphics are one other nice method to inform a narrative in complete silence whereas maximizing visible curiosity.

Instance of a motion-graphics Instagram video from Storyblocks

Silent movies are a well-liked format for spelling out advanced topics in easy-to-understand language. As much as 92% of customers say they watch movies on mute, anyway. So, it makes good sense that silent movies have turn into one of many large video manufacturing tendencies in 2022.

Obtain this clip from Storyblocks 

In the event you’re interested by making an attempt this format out in 2023, select a difficult-to-explain or esoteric matter as your place to begin. Then, create a compelling silent video to elucidate it to your viewers. A few of the trending subjects Storyblocks customers looked for in 2022 included “running” (7 weeks trending), and “recession” (17 weeks trending). These subjects are prone to keep sizzling in 2023, so why not allow them to encourage your first silent video? 

6. Aerial video footage

Not too way back, capturing aerial video footage required an costly crane or helicopter rental to drag off. Which just about meant it was restricted to big-budget productions. However, shopper drones have actually taken off (pun meant) in 2022, with world shipments of drones growing by 68% this 12 months. The excellent news is, now you can seize breathtaking aerial footage with a comparatively small funding. (Simply you should definitely brush up in your native and federal aviation guidelines earlier than taking to the sky.) 

Aerial footage appears cinematic by nature, so it’s a comparatively straightforward method so as to add a “wow” issue to your movies. Don’t fear in the event you aren’t prepared to purchase your personal drone rig. Even if you wish to present pro-quality aerial footage from one other a part of the world, that doesn’t have to cease you. Take a look at Storyblocks’ in depth assortment of high-quality drone footage, together with many 4K clips.

Obtain this clip from Storyblocks 

One of the best aerial video footage contains pictures of surroundings or occasions with a whole lot of eye-catching visuals. A few of the most searched-for subjects on Storyblocks in 2022 may also encourage you to make use of aerial footage in your subsequent video. “Diwali” (4 weeks trending), “Chinese New Year” (5 weeks trending), and “autumn” (8 weeks trending) are all nice subjects to indicate from the sky.

Use Storyblocks templates set your personal video manufacturing tendencies

Regardless of your ability degree, Storyblocks allows you to rapidly add eye-popping, on-trend visible aptitude to any video. And, our Premiere Professional and After Results templates make it straightforward so as to add customized movement graphics to your movies in seconds — no superior software program information required. With a Storyblocks subscription, you possibly can obtain an enormous collection of templates, in addition to limitless high-quality inventory video property to create movies quicker than ever.