Creating content material on TikTok is like shopping for a lottery ticket with approach higher odds of profitable. Their deal with engagement has brought about The Nice Social Reset.
Attain is sort of fully primarily based on video engagement (watch time) as a substitute of account dimension.
This has allowed anybody creating content material on the platform to go viral in a single day. An virtually unheard-of feat on different platforms.
You don’t should spend a lot time on the app to see an account have one video with 100k-1M+ views on one or two movies whereas the remaining have a couple of hundred or thousand.
As a result of TikTok is stealing customers at an unimaginable (and exponential fee), each platform is adopting this new engagement-focused algorithm to incentivize customers to come back again and begin creating content material once more.
YouTube is emphasizing shorts, and Instagram’s CEO mentioned they’re now prioritizing Reels (regardless of Kim Okay’s objections). Twitter continues to be attempting to determine if they’ve bots on their platform, so no replace from them…
Reap the benefits of The Nice Reset that’s occurring proper now. This can be a distinctive (and short-lived) alternative to construct an viewers sooner than ever.
Should you’ve you been posting recurrently (on any platform) and also you’re questioning why you haven’t blown up but, I’ve acquired some dangerous information (and good).
Your viewers isn’t keen on what it’s a must to say. Full cease.
That most likely doesn’t really feel good to learn, however it’s okay. Now you realize and may do one thing totally different. Twitter is nice as a result of you may simply take a look at concepts.
The quickest approach you will discover out what your viewers needs you to speak about is through the use of Twitter as your brainstorming journal.
Tweet usually, reply to different tweets, retweet, and see what elicits a response. While you discover a matter, go deep on it till your viewers stops partaking.
An enormous mistake most individuals make is that they discover an interesting matter, publish about it as soon as, then attempt to discover one thing else. Then they surprise why all their engagement stopped…
It’s as a result of the algos put your content material in entrance of those that have interaction with you essentially the most first to see in the event that they prefer it. In case your largest followers don’t like one thing, they determine nobody else will.
Let your viewers information you and create content material round that. Now you may simply repurpose these concepts right into a format that works on TikTok, YouTube, Instagram, and so forth.
Rinse, repeat, and watch your engagement and authority skyrocket.
TikTok is stealing everybody’s consideration, inflicting different platforms to repeat their methods.
Engagement is extremely prioritized over account dimension proper now (however most likely not for lengthy).
Discover what your viewers engages with and double down on these matters/concepts to see your authority and attain go to the moon.
Use Twitter as your brainstorming journal to check new concepts to see what sticks earlier than diving into that matter additional.