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Twitter is now rolling out a brand new function known as Location Highlight to all Skilled Accounts.
What’s Location Highlight? Companies that use this function can show varied sorts of location and get in touch with info on the high of their Twitter profile. Twitter can be integrating Google Maps to indicate a map of the enterprise location, which customers can click on on to get instructions.
The way it works. Go to Edit Profile > Edit skilled profile > Profile Highlight > Edit.
You possibly can then add any or all the following:
- Web site URL.
- Handle (your road deal with, metropolis, state and ZIP code)
- Hours
- Telephone
- Show map (toggle)
When you’re there, you can even choose an choice that lets folks browse your retailer or subscribe to your publication. These choices are usually not new – they’ve been obtainable with Skilled Accounts since final yr.
Now obtainable. Anybody with an expert account can add the Location Highlight beginning right now, Twitter stated.
Beforehand generally known as About Module. Location Highlight was initially generally known as the About Module. Twitter invited only some companies to check the About Module beginning in April 2021.
Why we care. Native companies that preserve a Twitter presence now have a very good cause to arrange a Skilled Account. The brand new Profile Highlight ought to cut back friction for potential prospects by placing your location particulars on the high of your Twitter profile web page. Meaning you may get further clicks to your web site or precise foot site visitors to your location, which may translate to gross sales and income.
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About The Creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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