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Twitter has simply launched two new video merchandise to assist customers watch and uncover new content material within the app.
1. Immersive viewing and straightforward discovery
This new characteristic expands movies to full display screen by merely clicking on the video within the Twitter app. When the video is in full-screen mode, customers can scroll as much as browse extra video content material.
This characteristic will probably be accessible on iOS and Android in choose nations in English.
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2. Exhibiting extra movies in Discover
A brand new video carousel makes it simpler to search out extra movies you are interested by subsequent to Tweets and Developments that may curiosity you. You may entry these movies by opening the Discover tab.
This characteristic will probably be accessible on iOS and Android in choose nations in English.
How Twitter makes use of Indicators to indicate you extra content material. Twitter introduced the utilization of Indicators to indicate customers extra content material that is related. Twitter makes use of Indicators and exhibits you that content material based mostly in your previous likes, feedback, and followers.
Dig deeper. Learn the announcement from Twitter here.
Why we care. Twitter is following in Instagram’s footsteps by adopting a TikTok-like aesthetic. Manufacturers who use Twitter ought to optimize their video content material for the brand new placements and full-screen characteristic. They need to additionally be certain that their content material is related, well timed, and correct.
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About The Writer
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
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