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Twitter introduced final week they had been testing a brand new function that might permit photographs, movies and GIFs in a single tweet.
The way it works. Multimedia tweets can’t be created or seen on a desktop in the mean time, and are solely accessible to on the Twitter app. Moreover, the function is just accessible to a handful of customers in the mean time with no phrase on when the corporate plans to make the function public.
I wasn’t capable of finding any examples of a multimedia tweet alone feed and didn’t have entry to create my very own, however the screenshot under from Alessandro Paluzzi reveals what it seems like.
What Twitter is saying. In an announcement reported to TechCrunch, Twitter mentioned:
We’re testing a brand new function with choose accounts for a restricted time that can permit folks to combine as much as 4 media property right into a single tweet, no matter format. We’re seeing folks have extra visible conversations on Twitter and are utilizing photographs, GIFS and movies to make these conversations extra thrilling. With this take a look at we’re hoping to learn the way folks mix these completely different media codecs to precise themselves extra creatively on Twitter past 280 characters.
Checks proceed on the edit function. Moreover, Twitter continues to check the edit function on a restricted variety of accounts. Jane Manchun Wong discovered that once you edit a Tweet, the unique one doesn’t disappear, however reveals a notification that claims “There’s a new version of this Tweet” just under it, and the brand new, edited Tweet is then proven above.
Preliminary testing. Twitter started testing the edit function again in April to Twitter Blue subscribers solely. 73% of the 4 million voters that replied to an Elon Musk ballot replied that they needed an edit possibility. The day after the ballot, Twitter responded that they had been in truth testing an edit function and that it had nothing to do with Musk’s ballot.
Why we care. Twitter customers have been asking for an edit possibility for a very long time. There is no such thing as a indication that non Twitter Blue customers can have entry, so this might be their method of attractive customers into paying for the subscription. As for multimedia posts, it might be a enjoyable function for manufacturers to showcase their merchandise, however probably received’t transfer the income needle a lot.
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About The Writer
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
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