I swear I wasn’t engagement farming.
If it appears to be like like engagement farming, appears like engagement farming, and smells like engagement farming, it’s in all probability engagement farming. Normally.
On this case, I used to be testing a concept.
Engagement begets engagement.
Twitter’s algorithm is sort of confounding today. Elon’s magic contact appears to have that impact on our favourite social media platform. This time although, the results have been very a lot felt by lots of us. Buddies we used to see all however disappeared off our timelines. Engagement TANKED worse than the Solana crash (okay okay, that was a low blow — sorry). Twitter feels completely different, and never in a great way.
I wished to check a concept to see if there was a option to revive the stagnant engagement charges that 2023 ushered in. Mytheory was easy:
If one tweet will get a major quantity of engagement, what occurs to tweets that observe that day?
The findings aren’t as staggering as I’d hoped, however I came upon some fascinating knowledge. And since it’s price saying, it’s actually rattling exhausting to do a real experiment round engagement on Twitter. You may’t management 99% of things that affect engagement, so by definition that is much less experiment and extra of an train of trial and error (sort of).
The Tweet Itself:
As anticipated, asking for likes yielded extra likes.
Regardless of a wholesome quantity of skepticism that “James is just engagement farming here”, 67 of us favored the gm tweet, outperforming earlier “gm” tweets fairly a bit:
The entire above feels a bit apparent. However what got here subsequent was most intriguing.
What Occurred Subsequent:
Somewhat over an hour later, I tweeted the next:
The second gm tweet had over 2x views in comparison with the primary tweet, and nearly as many likes. Are these two issues correlated? Perhaps. Perhaps not. It may have simply been the best tweet on the proper time that struck a chord with my NFT loving viewers.
What follows all through the day nonetheless makes me marvel if my speculation was turning out to be true: that engagement actually does beget engagement.
Saturday, which is often a decrease engagement day for many, was the very best engagement day for the week, even beating out my birthday, when my 353 piece birthday NFT assortment bought out.
That day, engagement was clearly 🆙 with 59 replies (9 of which got here from the unique tweet) and 207 likes (67 of which got here from the unique tweet).
So what does this all imply?
Effectively, my speculation was easy. Engagement begets engagement. If one tweet sees an uptick in engagement, this can play in favor of engagement for following tweets that day.
Can we conclusively take this tiny phase of information & say that our “findings” are definitive? Definitely not. Like I stated earlier than, the scientific methodology is sort of unimaginable to implement right here. There are simply too many components outdoors of our management to do a real experiment.
Nevertheless, as a marketer, the information right here actually piques my curiosity, and can affect how I proceed to make use of Twitter.
Which leads me to this closing takeaway for you:
Engage with your community. On the very least, you’ll present them your love and help. And who is aware of — perhaps you’ll be serving to them attain others by sparking development of their engagement.