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Elon Musk’s ‘Twitter 2.0’ actually ought to actually be titled ‘Twitter 1.5’, as a result of none of his touted ‘new’ additions to this point are literally new in any respect, they’re all simply variations of previous Twitter experiments, which Elon’s then re-pitching as upgrades, as he foists them upon the platform’s customers.
Musk’s newest ‘new’ addition is that this:
Sound acquainted? That’s as a result of Twitter truly launched this actual performance in March this yr.
Simply 4 days later, Twitter removed the option to swipe between your algorithmically-defined ‘Home’ timeline and ‘Latest’ tweets.
Why?
As a result of folks hated the ‘Home’ timeline method, which stored exhibiting them outdated tweets, tweets from people who they don’t observe, tweets appreciated by their connections, and many others. As Twitter notes, the suggestions was clear – customers don’t need various timelines, they need the principle feed to be the most recent tweets.
We heard you –– a few of you all the time need to see newest Tweets first. We have switched the timeline again and eliminated the tabbed expertise for now whereas we discover different choices. https://t.co/euVcPr9ij6
— Twitter Assist (@TwitterSupport) March 14, 2022
Appears that Elon and Co. haven’t uncovered this suggestions as they comb by way of outdated Twitter docs, so that they’re rolling out once more, as ‘new Twitter navigation’.
Genius.
Look, there’s some worth in making it as simple as potential to modify between the algorithm-defined feed and the timeline of tweets from folks that you simply observe, in chronological order. Over the past month, Twitter has been making an attempt to push a wider vary of content material into the principle feed, in an effort to increase tweet discovery, which has typically simply irritated folks, and due to this, Twitter shall be hoping that this recycled side-swipe navigation will negate consumer frustration, whereas additionally enabling it to proceed pushing extra tweets into folks’s feeds.
As a result of as TikTok has proven, AI-based suggestions, if you may get them proper, can drive greater engagement and retention. Twitter’s algorithm just isn’t there but, however Twitter needs to make sure that customers maintain that algo feed lively, because it seeks to enhance its programs, and hopefully, maximize engagement by exhibiting extra folks extra stuff that they’ll like within the app.
As such, you may count on that Twitter will nonetheless proceed to open to the present feed of adopted and really helpful content material – however a easy side-swipe will take you to the expertise that you simply truly need.
Which isn’t what folks need, as they clearly said when it was first launched. However once more, that is the best way with Twitter 2.0, a rehashing of outdated ideas and exams that Elon wasn’t conscious of once they had been first trialed, so that they’re new to him. And he sacked most people that might have defined to him why they didn’t work out initially.
However you do have to present Elon and Co. credit score for one factor – they’re doing issues in another way. Whereas most different apps are copying one another, Twitter is copying itself.
I imply, the unique exams had been deserted for a motive, so it may not be the very best technique. Nevertheless it certain is totally different.
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