Twitter Expands Entry to ‘Location Highlight’ Module in Skilled Accounts

Excellent news for manufacturers on Twitter – now, all companies in the US, the UK, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which incorporates location data, enterprise hours, and extra contact strategies.

As you’ll be able to see on this instance on the Twitter for Enterprise web page, the Highlight module features a vary of further enterprise data parts inside a separate part under your fundamental profile data, and above your tweets.

The module is a part of Twitter’s Skilled Profiles possibility, which is on the market to all companies, free of charge, throughout the app.

Twitter’s been slowly increasing its Skilled Profile instruments, after preliminary testing of the choice first began in April final 12 months, with chosen manufacturers participating within the beta program. Twitter then began inviting extra companies to sign-up, earlier than opening it to all candidates in September.

Now, you’ll be able to convert to a Skilled Profile by way of your account choices, so that you don’t even must undergo Twitter’s full approval course of to modify to a professional presence.

The Location Highlight module is considered one of a number of new parts that Twitter’s creating to assist manufacturers maximize their presence within the app. It’s a easy strategy to give your model presence a extra skilled look, whereas it additionally gives extra data to assist folks get in contact, which might generate extra leads from the app.

(Notice: The ‘Shop Spotlight’ mentions right here is Twitter’s re-named Store module, which is at the moment solely out there to chose manufacturers within the US).

The place Twitter plans to go subsequent with its Skilled instruments is anybody’s guess, with even Twitter seemingly unclear, given the pending Elon Musk takeover. Some have speculated that Twitter might go the Fb route, and ultimately prohibit the attain of enterprise accounts with a view to drive extra manufacturers to pay for adverts.

That appears unlikely on Twitter, however there’s a threat that by changing your profile that you could possibly threat algorithmic impacts because of the platform’s strategic shifts.

However you’ll be able to convert again to a private account at any time, and Twitter doesn’t have guidelines – a minimum of proper now – which compel companies to make the change.

As such, it might be possibility, offering extra contact factors for your online business.

To transform your Twitter profile to a Skilled Account:

• Go to both your profile settings or swipe open the sidebar when in your Residence timeline within the app. In case you’re within the sidebar, scroll till you see the “Twitter for Professionals” tab and choose it. In case you’re in your profile settings, scroll till you see “Switch to Professional” and choose it
• When you’ve entered the conversion movement, choose “Get Started”
• Choose a class in your Skilled Account and choose “Next” 
• Select both “Business” or “Creator” and choose “Next” 
• Congratulations! You are actually a Skilled on Twitter!

You may learn extra about Twitter’s Skilled Accounts conversion course of here.