Tricks to Assist You Rock TikTok

Keep in mind once they mentioned TikTok is only for teenagers? Quite a bit has modified since 2017 when the video app was launched. The TikTok app has now been downloaded over 2.6 billion instances and has over 1 billion energetic month-to-month customers. However how can social media entrepreneurs be as cool because the cool youngsters on TikTok?

Let’s look.

As director of main monetary content material advertising and marketing company Contentworks, I by no means thought our conventional finance purchasers could be persuaded over to TikTok. Or {that a} TikTok advertising and marketing technique could be a should for them. Like many, they thought TikTok wouldn’t match their critical monetary area of interest. And it doesn’t, which is why it really works so effectively!

There’s a spot for all sectors on TikTok, and the advertising and marketing prospects are in depth.

However earlier than we get into it, let’s have a look at among the newest information and instruments from TikTok.

What’s New From TikTok?

Content material writers rejoice, your captions on TikTok can now be as much as 2,200 characters for every publish. The unique caption restrict was a measly 300 characters. A phrase of warning: Don’t write an essay. Your video ought to do the speaking on TikTok. Try our social media writing suggestions, in case you want some assist.

TikTok is closely investing in Creators, one thing that different social media platforms had been sluggish to do. The TikTok Creator Market is the go-to vacation spot for creator collaborations and is a streamlined solution to uncover creators primarily based on trade, price range, and enterprise KPIs. On the Market, manufacturers can join with over 100K creators throughout 24 markets. That’s important for manufacturers searching for the precise micro or macro influencers.

TikTok is working onerous to stop bullying and to guard youthful customers on the platform. That is following the deaths of a number of younger TikTokers from bullying or darkish “challenges.” If somebody youthful than 16 years outdated creates an account, it is going to be personal by default. TikTok-ers ages 13-15 could have commenting choices restricted to Mates solely to assist defend in opposition to undesirable interactions.

2022 would be the first full yr for TikTok Procuring, a collection of e-commerce instruments that flip movies and LIVE into shoppable leisure

In maybe one other bid for Instagram’s person base, TikTok has launched Picture Mode, a brand new carousel format accessible on cellular for photograph content material. It’s superb for sharing prime quality photos on TikTok.

As of February 2022, the TikTok most video size is 10 minutes. It is a enormous distinction from the beforehand allotted 3 minutes and a fair greater leap in case you recall that the app had a 15-sec. restrict initially.

TikTok has added and improved its enhancing instruments, so now you may:

• Edit clips: Stack, trim, and break up video clips for half or your whole video.
• Edit sounds: Minimize, trim, and set the length for sounds. You’ll be able to add from an enormous sound library together with trending sounds.
• Edit and place textual content: Now it’s simpler to edit, place, and set the length for textual content. (It was once so fiddly!)
• Add overlays: Add photograph and video overlays for picture-in-picture (or video-in-video) stacking. I really like this for Earlier than/Afters or reveals.
• Regulate video velocity: Pace or sluggish the tempo of video clips to emphasise key factors or present a tutorial in additional element.
• Body content material: Rotate or zoom out and in of body of particular person clips.
• Add sound results: Well-known speeches, monster noises or some sleigh bells for Christmas.

1. Promote Forward for Key Holidays

68% of TikTok-ers begin their buying no less than just a few weeks earlier than the vacation. Plus, they’re extra more likely to store on-line and be extra open to direct social buying. And TikTok is clearly going after the small-business choice with an promoting assist middle geared toward getting them equipped for key buying holidays.

TikTok began out providing advertisements by means of their very own reps or accomplice community. However that’s modified, and now you can have your personal promoting account. To get began on TikTok Advertisements Supervisor you’ll have to create an account, full your account setup, and go an account assessment. You’ll be able to take a look at the steps.

Marks & Spencer is an unlikely hit on TikTok however they’re a success! The model leveraged TikTok to maximise Christmas 2021 in retailer gross sales. Alongside their huge advert, additionally they shared teasers for magnificence and meals merchandise accessible in-store. Director of selling for M&S meals Sharry Cramond instructed The Drum the TikTok push is a part of its “overall strategy to be more relevant, grow with families and attract a younger audience.”

I liked their SPOILER ALERT TikTok, which gave a fast flick by means of all of the merchandise accessible of their magnificence creation. That is simply sufficient to make you need the merchandise with out being too prolonged. Additionally they use hashtags of their captions, which is sweet as a result of #beautyadventcalendar is standard from November every year.

@marksandspenceruk Spoiler alert 🤭 the 25 merchandise you’ll discover in our magnificence creation calendar. #beautyadventcalendar #magnificence #skincare #fyp #creation ♬ unique sound – Blake Healey

TikTok advertising and marketing technique takeaways

• Begin early in order for you ecommerce gross sales for vacation merchandise. It can take you time to create the TikTok and any matching touchdown pages you should snare these gross sales. Plus, individuals store upfront of massive holidays.
• Hold your TikTok brief in order for you nice traction. TikTok customers discovered movies that had been over one minute in size to be tense. 1 / 4 of the highest-performing movies on TikTok had been between 21 and 34 seconds in size.
• Showcase your merchandise if you wish to promote them. Viewers have to know what the packaging appears to be like like, the identify of the product and the place they will purchase it. You’ll be able to drop extra particulars within the caption, so viewers can head straight to the checkout!

2. Faucet Into Trending Music (or Make Your Personal!)

TikTok might be finest identified for its music and sound is integral to the TikTok expertise. Trending songs on TikTok got here from a mixture of established and breakthrough artists. Some had been actually unlikely. Did you ever suppose a nineteenth century sea shanty could be on everybody’s lips in 2021? Nathan Evans made it a actuality reviving the music and making it essential soundtrack for manufacturers.

@nathanevanss The Wellerman. #seashanty #sea #shanty #viral #singing #acoustic #pirate #new #unique #fyp #foryou #foryoupage #singer #scottishsinger #scottish ♬ Wellerman – Sea Shanty – Nathan Evans

88% of individuals on TikTok say sound on the platform is central to the general app expertise. And that sounds have led them to analysis, stream, and purchase songs they hear whereas they’ve been shopping the app. Songs actually do get into your head!

Music additionally generates longer watch instances on common and makes individuals much less more likely to skip content material. It additionally impacts temper, making individuals really feel extra constructive. Furthermore, TikTok simply launched StemDrop, an evolution in world music collaboration.

Simon Cowell and Syco Leisure have partnered with Common Music Group, the world-leader in music-based leisure and its Republic Information label to create StemDrop. It is a new evolution of musical collaboration, curation, and artist discovery to be launched completely with TikTok and Samsung. There are some huge names in there. Due to Simon being the mastermind behind X Issue and the assorted franchises of expertise exhibits, I’m certain this will likely be a hit.

Talking on the launch of StemDrop, Simon Cowell mentioned: “Hit songs are like diamonds and they can change an artist’s career overnight. With tens of thousands of songs uploaded every day, this idea will give aspiring artists the opportunity to collaborate with some of the most successful songwriters in the world. I want to thank TikTok, Samsung, and Universal for their support and enthusiasm. Again, their passionate support of talented people is amazing.”

TikTok advertising and marketing technique takeaways

• Don’t skimp on sound. Many manufacturers don’t absolutely make the most of trending sounds and hit tunes. To make use of trending sounds and music for sponsored content material or on an organization profile, you should buy a license. That’s why many manufacturers use the royalty-free music library that TikTok has to supply. Many trending songs are solely accessible for particular person person TikToks, not companies.
• Workforce up with music creators. They don’t need to be megastars. Partnering with gifted creators at an early stage can actually be a win-win state of affairs. In the event that they make it huge, your model will likely be within the highlight, too.
• Get inventive with sound bites. You don’t have to have a full monitor taking part in within the background. Trending sound bites of 2022 included Oh No. by Kreepa, No Thought. by Don Toliver and my favourite, which was Spongebob Tomfoolery–Dante9k Remix. by Dante9k. For the latter, it was the primary 15 seconds that had been most utilized in TikToks. Test it out in case you didn’t already!

3. Get Into Hashtag Challenges

Challenges have been a part of the TikTok neighborhood from its inception. Really, they’re a core function of the hashtag heavy search engine.

Customers used to have the ability to faucet on Uncover positioned on the backside of their display. However a current TikTok app replace changed this with a “Friends” tab, which makes it onerous to seek for trending hashtags. The Uncover tab led TikTok app customers to a web page that showcased a choice of the trending hashtags and standard sounds. This was very useful for creators who now need to do much more digging to search out what’s trending. This transformation rolled out in the summertime of 2022. (It’s my view that TikTok will put it again once more as soon as they perceive its influence and potential lack of promoting alternatives.)

High TikTok Challenges of 2022 (to this point)

• In 2022, I Will…
• The Shoot within the Sky problem
• The Be taught One thing New Problem
• The Empath TikTok Problem
• The Journal Problem
• Sizzling Pot Sauce Problem

After which there are the all the time standard Dance Challenges, Glow Ups, What I Ordered vs. What I Obtained, Inform Me With out Telling Me, That’s Not My Title and lots of extra!

A branded hashtag problem (and account) I’m particularly obsessive about is Netflix. All the time proper on the cash with their traits, the model has challenged followers to make a Squid Recreation-themed pumpkin for Halloween. Squid Recreation was Netflix’s hottest present with 1.65 billion hours watched. Full with creepy Squid Recreation music this one is certain to be a success on-line and IRL.

@netflix purple mild….#squidgame #halloween #pumpkincarving ♬ unique sound – Netflix

TikTok advertising and marketing technique takeaways

• Be seasonal. If Halloween is approaching, then be in the precise place on the proper time along with your problem or meme. Individuals are more likely to interact along with your video if it’s well timed.
• Don’t be promotional. Only a few viral hashtag challenges have been promotional. They all the time give attention to a message, humorous meme, or partaking problem.
• Construct your following first. Except your model has managed to construct up a well-liked TikTok channel, you’ll most likely do finest to work with micro-influencers to kickstart your #hashtag problem. Alternatively, you should use worker advocacy to kickstart your views.
• Piggyback off an current hashtag. When you’re a small model, you’ll most likely have extra success utilizing a trending problem hashtag than creating your personal. Your #MyCEODancingAtTheWaterCooler video most likely gained’t go viral. Tag it to a well-liked #dancechallenge, and it’d.

4. Workforce Up With TikTok Creators

TikTok is putting heavy emphasis on Creators and rightly so. Creators are the lifeblood of social media platforms and with out them you find yourself with a feed stuffed with advertisements and product placements. (Fb I’m you). The fact is that advertisements are part of life, and so they do fund platforms. However that doesn’t imply they will’t be inventive. TikTok is a hive of inventive minds, from artists by means of to dancers, singers, writers and entrepreneurs. And it’s the teenager entrepreneurs that actually caught my eye for inventive partnerships.

Try the collabs between Step Financial institution and younger finance savvy TikTok creators. First, the model’s TikTok channel doesn’t depend on influencers, it’s already superior. Aimed toward Gen Z it offers enjoyable info, hacks for reductions, life abilities and finance suggestions which might be simply absorbed and helpful. Do I need to know find out how to get free nuggets at McDonalds? Sure, I do.

Second, the channel is well timed with info about pumpkin spiced latte simply as we’re in fall season, and the drink is trending!

@step Enjoyable truth: Starbucks’ Pumpkin Spice Latte had NO PUMPKIN in it till 2015! Are you a PSL fan? ☕️🎃 #stepmobile #personalfinance #learnontiktok #moneytips #genzfinance #finfluencer #moneytoks #financetok #fintok #starbucks ♬ unique sound – Step

And information led finance content material however damaged down right into a means that’s enjoyable and relatable!

Additionally they crew up with demographic related influencers on Tiktok like@NickMoneyMast to advertise their accounts for teenagers. Nick is a well-liked TikTok and YouTube creator who exhibits teenagers find out how to save, make investments and spend. He additionally promotes Bumper, one other teen banking app.

TikTok advertising and marketing technique takeaways

• Choose the precise creator. Do your analysis and due diligence to discover a good influencer/ creator match in your model. If you discover them, you should definitely create a safe working settlement. 
• Strike a steadiness between creator and model. Your chosen creator wants to know and appropriately showcase your model and product. Alternatively, you should respect and permit the creator to be inventive in their very own fashion. Micromanaging inventive individuals gained’t finish effectively, however then neither will the “do what you want” strategy.
• Make it marketing campaign. When you plan to spend cash working with creators, then take the time to make a extremely good marketing campaign. Work in your weblog, PR, social media updates, touchdown web page, video script and hashtags. Plan key occasions so the marketing campaign is correctly rolled out.
• Make the most of user-generated content material. Not all creators should be paid. By using social media listening, you may scout out constructive product opinions, unboxings and movies that includes your model. Make sure to thank these creators and embrace them in new releases, restricted editions, and unique product lists. It can actually repay in case you do!

5. Present Helpful Academic on TikTok 

No matter we want directions for (furnishings meeting, DIY, magnificence or hair), all of us desire watching a video to studying an article. Gen Zs have the next choice for studying from YouTube and TikTok movies, in contrast with printed blogs and that pattern can also be seen in millennials and Gen X. That’s to not say they gained’t learn your weblog, however for training or how-to’s, a video is normally higher. Viewers need to sort out challenges in a completely immersive setting that lets them conduct their very own analysis, make choices, and take motion.

An academic TikTok that explains and doesn’t dictate is ideal!

Fenty Magnificence has nailed the artwork of the TikTok tutorial garnering 1.4 million followers and 23 million likes. With catchy tunes, on-screen annotation, and clear CTAs, this can be a model profitable at TikTok.

Fenty teamed up with enormous megastars like Rihanna and Soukenya to indicate off their merchandise. I’m obsessive about this video that exhibits off their shade vary on this magnificence’s pores and skin. Discover how they clearly present the product, its identify and the shade ranges and hashtags within the caption.

@fentybeauty One factor about #FENTYBEAUTY is we gonna have ya shade match! 😮‍💨 Get into @Soukeyna’s scrumptious complexion utilizing her method for probably the most flawless #FENTYFACE ✨ #EAZEDROP in 25, #MATCHSTIX in Caviar, #INVISIMATTE Setting + Blotting Powder, #KILLAWATT in Trophy Spouse, & #GLOSSBOMBHEAT ♬ unique sound – Fenty Magnificence

One other model nailing academic movies is IKEA USA. I really like their recipe for Hispanic Heritage Month, and also you simply know these beautiful bowls and serving objects are from IKEA. I need all of it, together with the meals!

@ikea_usa To combine issues up for Hispanic Heritage Month, we put a Swedish twist on a traditional Hispanic dish! #recipe #fyp #easyrecipe ♬ MAMBO OVER THE MOUNTAIN – Rick Hirsch

When you’re doing tutorial movies like IKEA, you should grasp the artwork of maintaining them brief and candy. Fast suggestions, earlier than and afters, or a collection to create a whole look will work effectively. The above video was simply 27 seconds lengthy and that was all we would have liked for a fast and colourful recipe thought.

In case your matter is sophisticated or prolonged, then break it down into completely different movies. These longer movies can even sit properly on YouTube playlists the place customers can simply discover the precise matter they need.

TikTok advertising and marketing technique takeaways

• Showcase merchandise effectively. One of the best TikTok advertising and marketing movies showcase merchandise in an awesome mild. Meaning utilizing good lighting, microphones, a high-quality smartphone, and punctiliously thought-out surroundings.
• Hold your TikTok content material enjoyable. No person needs to observe a boring video. Smile, have enjoyable, make errors, and don’t attempt to be good. Go away the bloopers within the video or save them for a Christmas outtakes compilation!
• Embed movies in your weblog. TikTok movies may be embedded simply into blogs for an awesome reader expertise. Your weblog can go into extra particulars with a study in underneath 1 minute video choice.
• Attempt new issues.  Some issues gained’t work, and others will. It is a likelihood to be inventive and take a look at one thing you haven’t tried on the opposite platforms. 
• Don’t neglect your content material. Your tags, descriptions, and CTAs should be on level. Simply because TikTok is a video app, that doesn’t imply you don’t want to put in writing good captions. All that written content material is searchable, and except you’re a celeb, merely including an emoji gained’t minimize it.

What We’ve Realized About Making a TikTok Advertising and marketing Technique

TikTok and Instagram are actually nearly equal for downloads and month-to-month energetic customers. And predictions present that within the subsequent few years, TikTok will take the highest spot. Add to this the getting older inhabitants of Fb and most model’s want to focus on the following technology, and you’ve got your reply. TikTok advertising and marketing is a should for future considering manufacturers.