In case you haven’t heard it already: TikTok is right here to remain. And whether or not you’re a enterprise, content material creator or particular person person, it’s vital to grasp the variations between a TikTok Enterprise vs. creator account. Have you learnt which kind of TikTok account goes to be the perfect on your model?
Each of those TikTok account varieties have completely different options and advantages—however which one might be finest for you? We’ll handle the professionals and cons of every account kind, then stroll you thru how to decide on which account kind it is best to use.
Let’s get began.
What’s a TikTok Enterprise Account?
A TikTok Enterprise Account is a public, skilled account that has entry to the app’s whole advertising and marketing suite of instruments. One of these account is good for manufacturers and companies who need to make a splash on the platform and create a cohesive advertising and marketing technique.
Execs of a TikTok Enterprise Account
Entry to TikTok’s Enterprise Suite. One of many largest advantages of getting a Enterprise account is entry to TikTok’s Enterprise Suite. This contains entry to:
- TikTok analytics relating to your profile, video, content material and LIVE movies.
- TikTok adverts and promoted movies to assist get extra individuals to find your movies, navigate to your web site and hopefully acquire extra followers.
- the Business Music Library of over 1 million commercially licensed songs and sounds. Manufacturers can even create their very own TikTok tendencies and sounds by way of the instruments and assets out there.
- the Enterprise Inventive Hub to view trending movies and for recommendations on finest practices on creating content material and technique.
Getting access to all of those options is an effective way to watch your efficiency and ensure your model will get in entrance of the proper viewers.
Use of an ecommerce storefront. One other main perk—particularly for ecommerce manufacturers—is the power to create your personal TikTok retailer. Social buying is the subsequent era of ecommerce, and with a TikTok retailer, you may spotlight all your merchandise proper on the app, making it extraordinarily straightforward for purchasers to make a purchase order. Followers can browse your merchandise, then instantly try by way of Shopify.
Means to hook up with Sprout Social. Simplify how you’re employed throughout completely different platforms and apps by connecting all of your accounts by way of a social media administration instrument like Sprout Social. TikTok Enterprise Accounts will be related to your Sprout account, making it straightforward to plan calendars, schedule content material and monitor efficiency alongside the remainder of your social media channels.
This makes social media administration even simpler, with the power to handle all social accounts in a single Sprout dashboard.
Cons of a TikTok Enterprise Account
Whereas having a Enterprise Account comes with plenty of perks, each rose has its thorn.
Restricted library of sounds. As a result of manufacturers have extra authorized loopholes to leap by way of, TikTok gives entry to royalty-free, business sound clips to enterprise accounts reasonably than all the audio library.
This may restrict the sound bytes your online business can use, however it additionally provides you the chance to work to be much more inventive along with your video content material. That is your silver lining! Plus, manufacturers can at all times create their very own sound bytes when making their very own rendition of an ongoing TikTok development.
Restricted duet or stitching choices. With this limitation on sound bytes, it means manufacturers are additionally restricted on which TikTok movies they’re in a position to sew or duet. Any video with non-commercial audio can’t be stitched or dueted by a model.
What’s a TikTok creator account?
A TikTok creator account can also be thought-about a private account.
Whereas TikTok used to have two kinds of skilled accounts—Enterprise or creator—that have been separate from a private account, they transformed all creator accounts to a private account in August of 2021.
Influencers are nonetheless in a position to accomplice with manufacturers, grow to be verified and develop large followings, even with what’s thought-about a private account.
Execs of a TikTok creator account (private accounts)
Full entry to the audio library. That is in all probability the largest perk of getting a TikTok creator account. You’ll have full entry to standard songs, trending sound bytes and every other audio clip out there within the app. Creators and influencers are in a position to make the most of any out there sound clip, in addition to create their very own.
Means to sew and duet. As well as, creator accounts can sew or duet any video, giving them the power to react to or add to tales of every other creator or model video.
Entry to TikTok analytics. Each kinds of TikTok accounts have entry to analytics and efficiency insights. For creator or private accounts to entry analytics, they need to submit no less than one public video. As a result of analytics aren’t restricted to enterprise accounts, like on different apps, this provides particular person creators a leg up on their attain and engagement.
Potential to advertise movies. Creator accounts even have entry to the “Promote” possibility identical to manufacturers and Enterprise Accounts accomplish that that they’ll lengthen the attain of a few of their movies—particularly sponsored ones.
Eligibility to affix the TikTok Creator Fund. Creator accounts can entry the TikTok Creator Fund as a technique to monetize their account and be incentivized for creating extra superior content material.
Equally, creator accounts can entry the TikTok Creator Subsequent Program, which permits TikTok customers to simply accept financial ideas from their prime followers.
Cons of a TikTok creator account (private accounts)
Can not add web site to profile. TikTok Enterprise Accounts can instantly add an internet site hyperlink of their bios, whereas creator accounts should hit 1,000 followers earlier than they’re in a position so as to add a hyperlink.
Native-only account administration. Not like the Enterprise Account, creator accounts can’t connect with social media administration instruments like Sprout Social. Manufacturers ought to keep on with a Enterprise Account, even when they aren’t in a position to entry all sound bytes. That is particularly as a result of manufacturers might face litigation if they’re an precise enterprise and use unlicensed music.
Deciding between a TikTok Enterprise vs. creator account?
Earlier than you begin a brand new social media account on TikTok, it is best to have answered a number of questions, together with: is my target market on TikTok and can TikTok assist me attain my social media objectives?
As for which kind of TikTok account it is best to create, TikTok needs to be extraordinarily simple: companies go for a Enterprise Account and creators stick with a creator or private account.
Nevertheless, generally it’s not that easy. There are perks to every one, and no account kind can “have it all.” Which one must you go for?
Take into account all the execs and cons for every account kind to see which one is de facto value it. For instance, as a enterprise, it’s a bummer to not have entry to the complete sound library. However is it value it to be vulnerable to litigation since you need to use a trending sound?
When you’ve weighed all the advantages versus the constraints, select your account kind and keep it up. Though TikTok permits you to change backwards and forwards, it’s higher to simply keep on with the account kind you select for the extent of your time on the platform.
Get began with your personal TikTok account
Get began with your personal TikTok account, whether or not it’s a Enterprise Account vs. creator account—you’ll now know which account kind goes to be the best choice for you and your online business.
To study much more about get probably the most out of TikTok, try our full information to TikTok for enterprise.