The best way to Create ‘Meet the Team’ Social Media Posts

Your model is a lot greater than a brand, tagline or promoting marketing campaign. It’s outlined by the folks whose diligent work builds and maintains it: your workers. That is your signal to create a “meet the team” social media publish sequence to spotlight workers who play a vital function in shaping your model—out of your tradition to your content material to your completed merchandise.

Tapping into your worker advocates as part of your social media technique is likely one of the only methods to amplify your content material, humanize your model and have interaction your viewers. Roughly 76% of social media customers suppose it’s essential for corporations to publish about their workers, and your metrics will replicate your group’s curiosity.

On this article, we dive into how one can create your individual meet the group social media posts, clarify how they profit your complete firm and supply examples to encourage you.

What’s a “meet the team” social media publish?

Meet the group social media posts describe content material posted in your model’s social channels devoted to your workers. Meet the group social media publish examples embody:

• Welcoming new hires to your group
• Celebrating main milestones together with promotions, work anniversaries and awards
• Highlighting your group members doing distinctive issues outdoors of labor—from acts of group service to working a marathon
• Familiarizing your clients and prospects with their key touchpoints like gross sales representatives and buyer care specialists (Observe: Don’t be afraid to suppose outdoors of the field and embody your model’s zookeepers, musicians and farmers, too)
• Going behind the scenes to point out your social viewers (and potential teammates) what it’s wish to work at your group

It doesn’t matter what form of meet the group publish you create, crucial factor is to make your well-deserving workers the celebs of your sequence. Enable their experience, work ethic and achievements to shine.

The advantages of meet the group social media posts

At your organization proper now, there are numerous examples of compelling worker tales. By passing the mic to your group, you may make these tales an important a part of your model fame.

Listed here are particular methods meet the group social posts can profit your complete group.

Harness worker advocacy

At Sprout, we all know how irritating algorithm shifts, poor natural efficiency, financial uncertainty and crowded feeds could be firsthand.

Worker advocacy helps us degree up our content material and stand out. Posts that function our workers are an important a part of our worker advocacy content material technique, and a few of our most-liked content material.

Why it really works: Worker experiences are essentially the most reliable examples of an organization’s tradition, mission and values. Model advocates play a essential function in driving model consciousness, supercharging recruitment efforts and producing leads.

Humanize your employer model

Meet the group social media posts humanize your employer model and assist construct significant relationships with clients, leads and potential candidates.

By pulling again the curtain to disclose the folks behind your occasions, buyer care and new product launches, you change into greater than only a model that delivers a services or products. You change into a dependable pal.

Why it really works: Your workers’ views matter 3 times extra to potential candidates than your CEO’s. Your followers usually tend to forge emotional connections with folks they relate to, and emotional connections result in model loyalty.

Interact your workers and group alike

Based on Sprout’s worker advocacy information report, engaged social media customers suppose it’s essential for corporations to publish about their workers on social. Manufacturers that do are thought-about extra genuine, approachable and attention-grabbing.

Not solely do meet the group social media posts bolster your group engagement, in addition they enhance worker satisfaction and assist group members really feel appreciated.

Why it really works: By recognizing the worth your workers convey to your organization on social media, you reinforce the explanations folks wish to work with/in your model.

The best way to create a meet the group social media publish sequence

When you’re able to create your meet the group sequence, you should definitely work cross-functionally to align your posts along with your group’s initiatives, together with recruitment, occasion promotion and disaster restoration.

Observe our step-by-step information to get began.

Step 1: Create a relationship roadmap

Making a relationship roadmap will aid you visualize which groups must be concerned when crafting your meet the group sequence, like this instance demonstrates.

When creating your map, begin by contemplating who must be included as you construct your technique. Ask your self whose enter is essential for serving to you determine workers to function and meet company-wide objectives along with your sequence.

Then, decide the group members who might be very important for story-sourcing (almost certainly the individuals who might be featured and their managers).

Subsequent, add the names of people that might be answerable for making the content material come to life throughout asset preparation.

Within the remaining two sections of your relationship roadmap, chart the group members who might be important for supporting remaining approvals and distribution.

Step 2: Assemble a course of guidelines

Consistency is essential to constructing a profitable social media sequence. Create a course of guidelines for the challenge to remain on observe and maintain all group members concerned on the identical web page. It ought to embody:

1. Set a cadence

Develop a timeline in your sequence. Will you publish biweekly? As soon as a month? Plot your cadence for the following quarter, six months or yr—no matter is possible in your group. Planning forward will guarantee consistency and stop your sequence from dropping momentum.

Keep in mind to find out your cadence collaboratively so all groups concerned can advocate for what’s sustainable for his or her bandwidth.

2. Decide the objectives of your sequence

Decide how your sequence will align along with your firm objectives, and which objectives you’ll give attention to assembly. For instance, at Sprout in 2022, we centered on consciousness and engagement.

3. Outline a collaborative course of construction

Plan which groups might be important to your sequence based mostly on the connection roadmap you accomplished in step 1. Define how you’ll collaborate successfully throughout groups.

Use the DACI Determination-Making Framework if you happen to need assistance streamlining your course of.

4. Nail down forms of content material belongings

How will you inform your workers’ tales? Will you utilize video content material, photographs or weblog posts? WIll you reshare throughout a number of channels? Decide this forward of time, and create clear visible asset requests for groups supporting your sequence.

5. Make use of a system to measure outcomes

Have a system in place to measure your content material efficiency and the way nicely it delivers in your objectives.

You may obtain our inventive testing template to measure the effectiveness of various kinds of content material.

Step 3: Begin creating your meet the group sequence posts

After finishing your guidelines in your general challenge technique, observe these steps to create your first function. Replicate this course of for every publish shifting ahead.

1. Set objectives

Ask your self what objectives you need this particular publish to realize. How does it match into the objectives of your general meet the group sequence technique?

2. Supply your story

Faucet into managers who will aid you discover the correct group member in your first publish.

3. Choose your featured group member

After gathering completely different tales, select a group member that greatest embodies your model and helps you obtain your objective.

Earlier than reaching out to them, you should definitely verify your plans with their supervisor, who may also supply useful, particular particulars and tales you could possibly spotlight.

Then, attain out to the group member and ask in the event that they’d wish to take part.

4. Develop questions

Create a listing of questions for the group member to reply personalised to their background and expertise at your organization, together with questions associated to the objective you’re attempting to realize.

For instance, in case your objective is to assist your recruitment efforts, ask your group member questions on what they like about your organization’s tradition and the way their profession development has been supported.

5. Finalize asset and distribution channels

Ought to this publish be a photograph, video or weblog function? At this level, determine which medium would most successfully inform the story and the way you’ll distribute the publish on social.

Then, clearly outline what you want from the featured worker. For instance, if you happen to’re filming a video, assemble a listing of clear directions and on-camera greatest practices for them to observe.

Additionally decide what you want from different stakeholders concerned, like your design group.

6. Alert different groups concerned

​​Let the groups growing your inventive belongings know a function is arising. Submit a visible asset request and ensure challenge timelines and expectations.

7. Seize your content material

Schedule your video shoot, arrange your Zoom interview or ship your questions by way of e mail. Nevertheless you select to seize your uncooked content material, ensure your methodology might be conducive to the completed product you wish to create.

Then, share your information and let your modifying group and/or content material writers get to work on the ultimate product.

After you approve the content material and write your meet the group caption, share the publish with the ultimate approvers.

8. Get remaining approvals and schedule your content material

Run finalized belongings by obligatory groups for approval, permitting your self sufficient time for evaluations and edits.

When you achieve remaining approval, it’s time to schedule your content material.

Professional tip: When you’re working throughout groups to approve and schedule content material, Sprout’s Message Approval Workflows may also help you manage who’s answerable for every step of the evaluate and scheduling course of.

9. Share along with your group

Encourage worker advocacy by sharing your remaining posts throughout your organization by way of e mail, in Slack or by utilizing an answer like Worker Advocacy by Sprout Social.

10. Analyze your information

Observe your publish efficiency, and examine it to different content material and future meet the group tales. Share your findings with stakeholders, and. use information storytelling to elucidate how your efforts supported your organization’s objectives.

3 meet the group publish examples you’ll be able to be taught from

As you delve into creating your individual meet the group sequence, look to those three cutting-edge manufacturers for inspiration.

San Diego Zoo: Behind the scenes with a Wildlife Care Specialist

It’s secure to imagine many people dreamed of working with animals in some unspecified time in the future in our life. To assist us relive our childhood desires, the San Diego Zoo takes their followers behind the scenes with pictures and movies of their workers.

Not solely is that this content material extremely partaking, it’s additionally an opportunity for the zoo to reveal how they fulfill their mission to supply wildlife with the absolute best care.

Apply it: Whereas not all manufacturers have cute animals at their disposal, you must illustrate the distinctive experience of your workers and the advantages of your work setting in your meet the group publish.

Shopify: Free To Be Me sequence

For Shopify, work is rooted in international range and belonging. Their initiative to create and assist a various and inclusive surroundings is an intentional course of that’s encapsulated of their Free To Be Me sequence that facilities the experiences of LGBTQIA+ Shopifolk.

On this publish, it’s clear professionals at Shopify are free to exist as themselves—no matter their gender identification or sexuality.

Apply it: Meet the group posts are a superb technique to showcase your group’s tradition and the way your workers dwell out your values.

Starbucks: #LatinxHeritageMonth

Individuals are on the coronary heart of Starbucks’ recruitment technique. As they declare on the web site, their companions are their Most worthy useful resource they usually attempt to create an surroundings of heat and belonging.

On this meet the group publish, a shift supervisor named Cici recollects how she felt she might embrace her identification as a Mexican American from her very first day.

Apply it: How would your workers describe their skilled journey at your organization? Use their solutions to encourage your subsequent meet the group publish. Embody the small particulars—like a adorned identify badge—to color a vivid image in your followers.

Rejoice your group on social

A meet the group social media publish sequence is a robust device for recruitment, model administration and worker engagement.

To assist information your worker highlight sequence creation, we’ve designed a group of customizable templates with all the things it is advisable to launch a meet the group sequence.