Social Media Video Content material Concepts

TikTok, Reels, Tales, livestreams—there’s a motive why video content material is in every single place. Capturing that focus pays off. As much as 84% of customers say that they’ve been satisfied to purchase a services or products by watching a model’s video. Video is simply downright in style; 66% of customers say short-form video is probably the most participating kind of content material. That’s why including video content material concepts to your common brainstorming is a game-changer.

On social, video is a should. Earlier than you pursue big-budget video content material on your social technique, you want a strong plan to profit from that content material. Listed below are some tips about creating video content material for social media.

15 video content material concepts to gasoline your social content material calendar

Observing a clean web page earlier than you write is intimidating. The identical goes for observing a clean cellphone display screen earlier than you hit report.

You may’t know what matters, video codecs and content material works till you begin experimenting. To get you began, listed below are 15 examples of in style video content material concepts that you should utilize to encourage your individual.

1. Video listicles

Listicles are simple to digest and naturally pique curiosity—with or with no, “Number Three Will SHOCK You!” headline.

Making a video model of a listicle hooks folks in with the idea, and retains them watching—which is a strong algorithm-pleaser.

2. “Make [BLANK] with us!”

Present your viewers how your product is made, or easy methods to make one thing along with your product. It’s an academic second inside an immersive visible expertise.

For instance, while you see an Auntie Anne’s pretzel stand in particular person, a part of the enjoyable is watching your big pretzel get made.

Their TikTok takes this a step additional, utilizing their product to create surprising objects, and taking viewers alongside for the experience.

3. Styling movies

From simple “Outfit of the Day #OOTD” posts to complicated “Creating a Capsule Wardrobe” guides, styling your product in movies helps clients envision how they might use the product themselves.

That is an particularly helpful video subject for clothes manufacturers. However it may be tailored 1,000,000 other ways.

4. Content material based mostly on vacation or related hashtags

Utilizing hashtag holidays is a win-win. They act as inventive prompts that information your content material. Plus, utilizing them places you on a development wave that may broaden your attain.

You may take this a step additional and let the day of the week encourage your content material. Use present ones, like #ThrowbackThursday, #MondayMotivation and #SelfCareSunday. Or, create your individual. Simply be certain the hashtag holidays you utilize are related to your model and viewers.

5. Highlight your staff

Our analysis discovered that 76% of engaged social media customers say it’s vital for firms to submit about their staff.

Spotlight the folks behind your organization with an worker highlight video collection to construct belief with customers, to point out staff you care and to draw future expertise.

This sort of video content material may be highly-produced…

…however they can be bite-sized and informal. At Sprout, we spotlight staff in Reels that showcase their personalities and, on this case, favourite Slack reacji.

6. New product updates

Making a video to share new updates or options of your product is a win-win-win.

It’s a win for present clients—particularly when a brand new function was impressed by their suggestions.

It’s a win for potential clients who can get a greater concept of how the product can match their wants.

And it’s a win for you as a result of it creates recent buzz round your product.

A easy product video can introduce the brand new function to create some hype…

…or it might probably present a semi-interactive product how-to and preview.

7. Ask a query

Posing a query firstly of your video creates a pure hook. To not point out, this scores you further engagement by encouraging folks to remark with their solutions.

Stage up: Create a collection by asking a query or questions repeatedly, like Auntie Anne’s “Would you eat this?” video content material. In the event that they do effectively, submit your collection repeatedly to maintain folks coming again.

8. Occasion protection

Going to a convention or firm occasion? Deliver your viewers together with you with video protection.

Occasion protection content material may be as deep as you need it to be. A easy visible spotlight displaying off the occasion will do. Or, spotlight learnings from a convention that your viewers want to know.

Stage up: Alleviate the work in your plate—faucet coworkers who’re attending an occasion that can assist you seize content material.

9. Tour your house

Video excursions are easy-to-create low-hanging content material fruit. They enable you to join along with your viewers by giving them a peek behind the scenes.

Workplace excursions, “desk tours” the place you exhibit your workspace, a tour of your facility (in case you’re a vacation spot)—the alternatives are countless.

This video of the Starbucks Reserve Roastery is a wonderful instance of a easy but efficient location tour. One have a look at the engagements and you recognize that it piqued curiosity.

10. “A day in the life” video content material

Day within the life content material humanizes your model by highlighting the folks behind it and reveals your viewers totally different views and life they’re interested in.

Indiana College’s TikTok incorporates a collection about college students finding out totally different topics on the college and what their day seems like. And it resonates—some movies on this collection rack up thousands and thousands of views.

We share a peek into our staff’ days right here at Sprout, too.

Stage up: Leverage staff, college students, followers and extra who’re social savvy and have a big following. This can assist shortly broaden your attain.

11. Person-generated content material

Not all your video content material wants to return from you. Lean on the content material your viewers is already creating.

Person-generated content material alleviates your workload by leveraging already-made content material. And, it celebrates your viewers in a method that builds belief—39% of customers wish to see buyer testimonials or actual buyer demos from manufacturers they observe.

That is particularly useful in case you’re experimenting with new content material codecs, like vertical and short-form video, however don’t fairly have the technique down but.

Simply be sure to get permission to make use of their content material!

Stage up: Sew movies on platforms the place this function is offered—like on TikTok or Instagram Reels. That is one other approach to piggyback on already present content material and to insert your commentary, response or response.

12. Academic or how-to content material

You may discover ways to do absolutely anything on social media. Explainers and how-to movies are the preferred kind of selling video amongst manufacturers and customers. It’s so in style, TikTok fashioned #LearnOnTikTok, a program to create academic content material.

From product tutorials and course-like breakdowns or factoids, to step-by-step “how-to” movies, there are countless methods to create recent academic content material. Let your creativity shine.

Use any such video to introduce a services or products to new audiences and assist present clients troubleshoot or improve their expertise with the product.

13. Predictions

Prediction content material can serve totally different functions relying in your trade.

For a model like Sprout, predictions function helpful thought management that social media managers can use to assume forward.

For a sports-centric model, predictions can be utilized as a approach to interact along with your viewers and undertaking winners.

For a media model, you may predict who will or won’t get a rose on a sure TV present.

Stage up: Faucet varied subject material consultants in your individual group to get their takes on a subject, like your trade or your clients’ industries.

14. Relatable content material

What makes content material “relatable” will differ relying in your model, trade and viewers. Finally, this includes taking your viewers pursuits, habits or ache factors into consideration and creating content material based mostly on them.

For instance, Grammarly creates on-brand #relatable content material that’s related to their skilled viewers, and to their product.

This can be impressed by the platform you’re posting on. For instance, on TikTok, social media manager-forward content material is a recurring theme no matter model—from writing software program, to language apps, to aquariums.

15. Adapt your bigger content material items

Not everybody may have time to drop all the pieces and browse a weblog submit (though I’ll take this personally.)

However everybody has time to observe a 15-second video that breaks down that weblog submit.

Break down your longer written content material items into informative bite-sized movies. These can assist you hook curiosity earlier than linking viewers to a full weblog submit. For instance, this short-form video is an intro to the full, stellar article it’s based mostly on.

Or adapt your written items into long-form movies that give viewers two methods to devour one piece of content material.

Tricks to get probably the most out of your social media video content material

1. Create video content material that’s significant on your viewers

Within the ideation section, form your content material across the followers you have already got. Inform a narrative that can be useful, intriguing or entertaining to present followers and the target market you hope to hook.

A technique to do that is to make use of beforehand profitable posts to encourage new video content material concepts.

Utilizing an analytics instrument, like Sprout Social, to take a look at your most profitable previous social media video content material. Sprout’s Submit Efficiency report takes the guesswork and legwork out of figuring out your top-performing posts and collects these excessive performers for you.

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And have a look at the pages and weblog content material that obtain probably the most site visitors in your web site, too. Use Google Analytics to determine content material that resonates along with your viewers and drives site visitors to your web site to encourage future movies.

2. Seize behind the scenes (BTS) content material when you movie

Earlier than you movie, assume by means of the inventive belongings past the social media video content material itself you can seize on set.

Take into account creating quick video teasers of the place you’re going, who you’re filming, the way you arrange and extra. Then, use these belongings to intrigue your viewers and provides them a peek backstage of the inventive course of. Your BTS footage may even find yourself in future movies, just like the one beneath.

Life-style photographs are one other easy approach to tease upcoming video content material and supply a glance behind the scenes. In Sprout’s At all times On collection, we used chicken’s eye view photographs of our topic’s desk to provide a preview of who and what was to return.

The great thing about BTS belongings is that you just don’t want a videographer or photographer to make them look good. Use your cell phone to snap away when you’re on set.

As you put together to launch, add all your inventive belongings to the Sprout Asset library, to maintain them organized and available for you while you’re able to schedule your BTS content material.

3. Objectives, targets, targets

It’s not sufficient to simply need to entertain your viewers. You might want to set measurable targets upfront on your video advertising technique to grasp whether or not or not your content material is efficient.

When setting targets, decide the place your content material falls within the advertising funnel. What do you hope to perform along with your video?

When you’ve decided your high-level targets, determine which metrics can be your key efficiency indicators (KPIs), and set benchmarks for efficiency. There’s nobody magic metric to trace—it’s essential have a look at a number of to measure your success.

For consciousness stage content material, your KPIs is likely to be impressions, clicks or video views.

If you wish to generate demand, take into account taking a look at video engagement metrics, shares or click-through fee.

Undecided the place to start out? Obtain our social media metrics map for a complete information to targets, metrics and KPIs for every stage of the customer’s journey.

4. Be intentional with calls-to-action (CTAs)

You already know what you need the viewer to do after watching your video—present a pleasant further nudge with a transparent, robust CTA.

CTAs that drive conversion have a measurable consequence that ladder as much as your targets. The important thing to an efficient CTA is that it’s simple to identify and intuitive on your viewers, so that they know what the results of their motion can be.

And there’s no disgrace in placing your CTA in a couple of place—assume: your video, your social copy, and so on.

When figuring out what CTAs to pick out, take into account the tone of your video. Is it inspirational, severe, academic or informal? Make your CTA match that tone.

5. Make your movies accessible

Accessibility issues. There are roughly 466 million folks on the earth who’re deaf or listening to impaired. Your video, and all of your social media efforts, must be accessible.

This additionally advantages individuals who merely desire watching movies with the hold forth, which most customers do.

Add closed captions and various textual content to all of your video content material, GIFs and animations for everybody to get pleasure from. Most social media platforms, together with YouTube, Instagram Reels and TikTok, provide methods so as to add editable captioning and/or subtitles to movies you add.

6. Don’t neglect search engine marketing

When publishing social media video content material, take search engine marketing into consideration simply as you’d for webpages or weblog posts.

Using YouTube search engine marketing, for instance, can assist you get found on the platform, and on Google. And including the best key phrases to your captions on TikTok and Instagram can assist folks discover your content material.

Analysis and incorporate related key phrases in your title, video description, tags, captions, hyperlinks and CTAs. The key phrases ought to align along with your subject and the way folks may seek for it.

Key phrase analysis instruments like Google Traits, Moz and Ahrefs will inform you what it’s essential find out about your key phrase’s search rating, how aggressive it’s and extra.

When you’ve bought your key phrases and also you’re able to go reside, use Sprout to publish video posts and enter all the required info. For YouTube, particularly, publishing from Sprout ensures that later, while you’re able to report on the success of your video, the information can be routinely pulled into your YouTube report.

7. Analyze video efficiency

Put your information analyst hat on: It’s time to speak reporting. Creating video content material can take a whole lot of time and sources—measure the return on that funding. As you analyze your metrics, use the next questions as a information:

• What occurred? Have a look at the metrics you recognized while you set your targets. Did you meet or exceed your targets? Or did your video fall quick?
• Why did one thing occur? Have a look at metrics past your KPIs to determine anomalies in your information. Have been impressions or video views excessive on a particular day? Did your video efficiency begin robust and taper off?
• What are your subsequent steps? Use your findings to form your technique. And don’t be afraid to regulate. In case your objective was to succeed in 100,000 views in a single month, however after three weeks you’ve solely hit 20,000, you may need to improve your posting cadence. Faucet your model or worker advocates and request that they share your content material. And naturally, you probably have a price range, take into account boosting your video content material throughout social platforms.

When your evaluation is full, create a social media report to current your findings and subsequent steps.

8. Repurpose your video into further social belongings

The gorgeous factor about video is that it may be break up, shortened and reworked into one thing fully new.

Whether or not that’s a graphic quote, images, teaser clips, GIFs and even several types of movies (assume: YouTube movies vs. TikToks), stretch one video into further belongings to get extra worth from one piece of content material. These sorts of belongings can oftentimes reside past your video story, stand on their very own and be included into your long-term content material technique.

If, for instance, your unique video incorporates a buyer raving about your model and product, flip these quotes right into a graphic or quick clip that may be shared independently.

Brainstorm video content material concepts that can develop your model

You recognize your viewers, what they worth and what they need or want out of your model. Whether or not you may have an enormous price range with a full video group, or a scrappy social group with telephones in-hand, there’s a lot you are able to do with the movies, instruments and experience you have already got.

So put your director hat on and kickstart a stellar video technique.

Able to dive deeper into your video technique? Take a look at our article about easy methods to make a social media viral video to broaden the attain of all your movies.