Responses by James Longmire, Story Growth Director
Transport your self to a fantastical realm of worlds that mixes fantasy, exploration, and storytelling. Meow Wolf is revitalizing the idea of immersive and interactive experiences by offering attendees with a thoughts bending exhibition that opens up the portal of creativeness. Take a stroll via the macrocosmic journey of “House of Eternal Return” in Santa Fe or money in your Vegas earnings for a ticket to a grocery store with a surreal world at Omega Mart.
These interactive and interconnected multiverse experiences are in contrast to some other and had been co-founded by Sean Di Ianni, Matt King, Corvas Brinkerhoff, Emily Montoya, Caity Kennedy, Benji Geary, and Vince Kadlubek. Meow Wolf represents extra than simply an instagrammable second, they try to help social change and collaborate with artists everywhere in the world to create new tasks. As they’re creating everlasting and non permanent exhibitions around the globe, they’re utilizing QR Codes to assist attendees join with the storytelling of every set up.
Bitly was excited to talk with Meow Wolf Story Growth Director James Longmire and their Advertising group to be taught extra about this wonderful enterprise and the way our QR Codes assist to boost the client expertise.
Inform us somewhat bit about MeowWolf
Meow Wolf creates huge immersive experiences and began off as a small arts collective in Santa Fe, New Mexico. Our first everlasting expertise was opened in 2016 and we known as it the “House of Eternal Return”. Previous to that opening we had created immersive experiences for a restricted time earlier than shifting to a everlasting one which later led to our second expertise, “Omega Mart”. This was ideated in 2009 when Meow Wolf first was began as an artwork collective and it was a option to placed on a pretend grocery retailer idea. In 2012 we rented out an area in Santa Fe and created a press launch advertising and marketing the set up and other people confirmed up with luggage pondering they had been purchasing at an actual retailer.
The second Omega Mart expertise opened was a partnership with the Chimera Institute the place the scholars created a number of the merchandise. In 2021 we opened up a everlasting place in Las Vegas. Our third everlasting exhibition, “Convergence Station” is in Denver, Colorado and is our largest expertise up to now themed round an interdimensional transit station the place you might be transported to 4 totally different worlds and it’s run by an organization known as QDot. We’re the primary immersive expertise firm that mixes artwork, narrative, and story that’s interwoven into the expertise for our clients.
What are some memorable moments for Meow Wolf?
We’re typically discovered by folks like Megan Thee Stallion and Dua Lipa who went to our Denver exhibition. Throughout Easter Sunday we had the group behind Fable Busters come to go to and share their experiences about merchandise they bought in our Santa Fe retailer. One of the vital notable attributes of Meow Wolf is that creator George R.R. Martin helped to get our first everlasting in Santa Fe began as a result of he has an expert relationship with our co-founder Vince Kadlubek.
What Bitly merchandise are you utilizing and the way are you utilizing them?
First, some context…
Meow Wolf, the US-based arts and leisure firm, opened a mysterious pop-up immersive expertise at SXSW 2022, creatively directed by Sandra Wang and produced by Jax Delaney. Partnering with Spatial, an audio simulation platform, Meow Wolf took vacationers on a mind-opening exploration of the artistic course of.
Vacationers had been invited to voyage deep right into a mysterious place known as the Stream: a psychic channel between worlds the place misplaced concepts resonate off each other, coalesce, and bloom into islands of manifested risk. Every of those islands held a novel sci-fi story exploring the artistic course of.
Every of those tales had been accessed by way of Bitly QR codes that had been artistically built-in into the island itself.
As friends marveled on the detailed miniature worlds earlier than them, they might uncover these cleverly hidden Bitly QR codes. Merely scanning the QR codes would lead Vacationers to an internet site unlocking the tales of those islands via an array of “Psychic Artifacts”: a “Zoning Manual” for an absurdist metropolis ruled by “art laws”; a playful “Coming of Orb Tale” exploring the significance of particular person expression inside an aesthetic utopia; a “Trash Consumption Log” for a recycling bot on the verge of a creative existential awakening; and an “SOS Message from an infamous Meow Wolf character” marooned within the wilds of an unknown realm. All of the 14 QR code pictures linking to psychic artifacts might be discovered on Reddit, or [SPOILER WARNING] will also be unlocked in a single click on with this secret hyperlink.
Vacationers had numerous enjoyable partaking with the islands, and uncovering their tales. Over 12,000 Psychic Artifacts had been unlocked throughout the 4 day activation.
This journey into the Stream was an inspiring journey into the collaborative unconscious of Meow Wolf’s artists, and Bitly QR codes allowed vacationers a fast and enjoyable means of diving deep into our storyworld.
Are the merchandise fixing the challenges you hoped they might?
At any of our Meow Wolf reveals or activations – every part is interactive – and we satisfaction ourselves on utilizing any technique of interplay that lights up our personal imaginations.
For this SXSW activation – we had a really tight timeline from idea to supply, so a few of our extra advanced strategies of narrative interactivity simply weren’t possible. Utilizing our slick web site (designed by Lead Visible Designer, Marley Prudeaux, and constructed by Geet Jacobs, Senior Director, Digital Ops) Bitly QR codes as a supply mechanism for accessing the story of the islands, allowed us to make sure that each piece of art work within the present had a wealthy and accessible story artifact, all inside an excellent tight timeline.
Persons are additionally tremendous aware of QR codes! Which ensured a simple studying curve for Vacationers desirous to work together with the story, inside this mind-bending expertise.
Are there advantages to utilizing Bitly merchandise collectively (e.g. branded hyperlinks & QR codes)?
Sure! For us the power to model urls and populate QR codes inside one enterprise resolution was invaluable – particularly with our tight timeline.
Bitly’s streamlined merchandise allowed us to construct the web site, write content material, design natural QR borders, and fabricate bodily QR codes all on the identical time – and simply – inside a lightning fast supply window. A lot of the bodily QR codes had been populated, designed, fabricated, QC’ed and built-in – inside a two week timeframe.
What would you inform a buddy or colleague who’s trying into utilizing Bitly?
For creators and customers alike: utilizing Bitly QR Codes is so dang straightforward! When simplicity and timing are paramount, Bitly is a superb software in an artist’s equipment.
In case you’re visiting Denver, Santa Fe or Las Vegas quickly…you positively need to plan to go to one among these wonderful installations. Are you prepared so as to add Bitly QR Codes to your software equipment? Click on right here to be taught extra.
