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“You don’t become an entrepreneur. You are born like that. You like to take risks. You like to create stuff, do things, and be the one person who does everything.”
Everybody is supposed for one thing, and Sandy Dedeian discovered her calling fairly early in life.
Inside Sandy’s household, each her dad and mom and grandparents personal their very own companies, so you can say Sandy was certainly born to be an entrepreneur. After seeing it modeled to her, Sandy shortly found that zeal inside herself too.
As a serial entrepreneur, Sandy has solely labored for one employer, her household, earlier than venturing out on her personal. And whereas she labored for her household, Sandy began and ran their advertising division alone. My thoughts exploded when she stated that! 🤯
Sandy went to highschool, took further programs, and constructed up a profitable advertising division inside her household’s enterprise by trial and error. It was then that the burning fireplace inside her ignited, and he or she felt the pull of her personal enterprise.
She’d seen what she was able to, and he or she wished to see what else she might do. Sandy then determined to check out entrepreneurship.
Sandy Steps into Entrepreneurship
Sandy began her first enterprise after transferring to Canada and starting a one-year intensive MBA program. It was a ardour undertaking for Sandy, but it didn’t really feel fairly proper.
“I’m so passionate about fashion it’s my thing. So I ventured into fashion and made so many mistakes. I didn’t do anything I knew. I was so excited about my product and designs that I put them out there without planning or proper marketing.”
Whereas Sandy was making an attempt to get her trend enterprise off the bottom, she discovered family and friends members reaching out and asking her to assist with their social media. They noticed the success she delivered to her dad and mom’ enterprise, and Rectified Co organically happened.
My cousin owns an organization in London, and he or she requested me to assist her with advertising and social media. I began telling folks, oh, I’m fascinated about doing this full-time. After which finally, some pals referred different pals, and it began similar to that. It wasn’t a plan to have a advertising company; it simply occurred.
Sandy’s Enterprise Will get Re-routed
Sandy was acknowledged for her skill to plan, strategize, and create clickable content material for household, pals, after which mutual acquaintances. It was then she realized every part had been main her to Rectified Co, and this was the place her path was going.
Whereas proudly owning a enterprise might have been written within the stars for Sandy, that doesn’t imply it was a cakewalk.
Nevertheless, she did have a bonus that the majority don’t. She grew up surrounded by entrepreneurs. Sandy is aware of concerning the hardships, particularly at first. And Sandy knew if Rectified Co was going to succeed, she wanted to be strategic about it.
“I’m surrounded by small business owners, and I was born into a family of entrepreneurs. It’s not as glamorous as it seems. There’s a lot of hard work behind it. Being an entrepreneur is so unstable, especially in the beginning.”
The Challenges of Enterprise Possession
There’s at all times a threat whenever you personal your individual enterprise. And fixed strain to determine issues out whereas doing every part alone could be overwhelming. That’s what finally burns folks out. Sandy: From 2004 to 2015, I labored at my household’s enterprise. Then I moved to Canada, the place I did a one-year intensive MBA. And after that, I wished to do one thing alone.
“It’s always a challenge, even after all these years. And the biggest challenge is not having someone to help, so it’s all your responsibility. You don’t have that person you can talk to. You have to make all the decisions, and it’s a challenge.”
On high of creating all of the arduous selections, there’s additionally the burden of consistency. As a social media professional, Sandy is aware of how time-consuming but essential it’s to have a superb and constant social media technique.I’m so enthusiastic about trend it’s my factor. So I ventured into trend and made so many errors. I didn’t do something I knew. I used to be so enthusiastic about my product and designs that I put them on the market with out planning or correct advertising.
“I have to be consistent. I have to give it time. I have to show up every day. And the more content you produce, the more the platform learns who your clients are. So whatever you do, be consistent and don’t skip social media because nowadays, that’s the medium.”
Sandy has to put on many hats to develop the enterprise, and he or she wanted assist to forestall getting burnt out.
“I have a podcast, and I used to record, edit, and then put them out there. And the episodes weren’t that great, so I learned from that. And now I have someone who edits my podcasts. I also have someone who works on everything SEO-related.”
“I have a podcast, and I used to record, edit, and then put them out there. And the episodes weren’t that great, so I learned from that. And now I have someone who edits my podcasts. I also have someone who works on everything SEO-related.”
Sandy discovered worth in hiring assist and shifting from doing every part for her enterprise to delegating. She additionally discovered Tailwind App made a large distinction in serving to to take issues off her to-do checklist.
When Sandy Discovered Tailwind
Sandy discovered worth in hiring assist and shifting from doing every part for her enterprise to delegating. She additionally discovered Tailwind App made a large distinction in serving to to take issues off her to-do checklist.
“Tailwind is part of my team. Yes, it’s a tool, but I consider the app a part of my team because it does so many things and makes my life easier, especially with Pinterest.”
Tailwind has even saved her cash and helped her lower corners. “You truly don’t have Tailwind Create anywhere else until now. If you do not have a graphic designer, use Create for your posts.”
This 12 months, Sandy will re-open her Pinterest Advertising for Small Enterprise, and he or she appears to be like ahead to specializing in rising her enterprise and studying alongside the best way.
Inquisitive about hiring this modern genius and studying extra about her? I do know I’m. 🤓
The place you’ll find Sandy and Rectified Co
You may learn extra about her story on her web site and e book her providers for social media, electronic mail advertising, and Pinterest.
She additionally hosts The Rectified Podcast, the place she shares inspiring entrepreneur tales and advertising ideas and methods!And don’t neglect to comply with her on Instagram, Fb, Twitter, and LinkedIn.
Psst! This Pin was made in seconds with Tailwind Create. Strive it for your self!
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