Mark Cuban Simply Defined Why Gen Z Are Nonetheless Utilizing Fb

I’ve usually puzzled if we’re all improper about Fb.

I don’t imply the half the place we query the info safety practices, since we’re positively proper about that. Or once we query a enterprise mannequin that hinges on exhibiting us adverts versus making a very compelling product.

The water-cooler conversations about who makes use of the platform are sometimes improper. We prefer to suppose Gen Z and different age teams have moved on to TikTok, Snapchat, and YouTube. I’ve heard from readers and even colleagues who say Fb is a dinosaur.

Lots of the reviews I’ve seen in regards to the consumer demographics on Fb inform a special story. One report from final summer time suggests that each one age teams use Fb about the identical quantity. Globally, the age distribution tends to lean youthful, dominated by those that are about 18-24 years outdated. What we may be seeing is that older age teams have adopted Fb over different apps as a popular platform, at the same time as younger adults maintain utilizing it.

After which there’s this fast, throwaway remark from Mark Cuban in a current podcast. The entrepreneur and Shark Tank host talked about in passing how he was stunned what number of younger adults are utilizing Fb Teams. That’s an excellent commentary, and one which matches up with not solely the stats above however my very own experiences with this age group.

Gen Z prefer to accumulate information. A few of them are whip good, and they’re extraordinarily adept at utilizing their telephones. They view telephones as a portal into the unknown. Ask any query, or have interaction in a dialog with Gen Z, and they’re extra prone to lookup the reply shortly on their telephones than these in different age teams. They’re fact seekers. In mentoring college students at a university, I discovered they had been far much less prone to settle for one thing at face worth or to observe a hunch or an assumption, which doesn’t make sense when you’ll be able to Google it.

Fb Teams suits proper into that very same thought course of. When you’ll be able to’t discover the reply on Google, it is smart to ask an actual human as a substitute, particularly when you may have a subject that isn’t precisely nicely formulated or lacks some context.

Whereas Gen Z won’t be posting or checking their information feed as usually, they do talk in Teams virtually like a relentless chat session. In addition they know that Teams members obtain a notification when there’s a brand new query. Gen Z prefer to see outcomes and don’t wish to wait round for solutions. They use Teams as a result of they know they are going to probably discover a solution to one thing shortly.

Cuban went on to reward the Gen Z era for a associated purpose, one which can be stunning. Younger adults are likely to analysis and analyze issues to a better diploma than older generations. Anybody aged 25 or youthful grew up with easy accessibility to the Web and social media. They know easy methods to ask questions on Google, they usually use chat boards like Fb Teams to assist with homework, life questions, job conflicts, and every thing else. Cuban even referred to as them “the greatest generation” for that purpose. They don’t prefer to assume something.

Curiously, most individuals I do know within the Gen Z age group don’t prefer to admit they use Fb. Cuban nailed it, although. They use Fb, simply in a really totally different method from the remainder of us.