First, ‘social media manager’ emerged as the brand new advertising and marketing job title. Then, ‘influencer’. Now, the ‘content creator’ period is right here.
Content material creators are a not-so-secret superpower for extending your model’s or marketing campaign’s attain. In a recent creator report, Sprout Social’s listening software discovered that the dialog on Twitter round content material creators elevated 35% 12 months over 12 months since 2017. That’s a variety of chatter round a quickly-growing title.
And companies are catching on. Our analysis discovered that 74% of entrepreneurs deliberate to spend at the least 1 / 4 of their social price range on creator partnerships in coming months.
It’s time to incorporate creators in your social media advertising and marketing technique. In case you’re serious about bringing a number of onboard, writing a stellar content material creator job description will assist you entice the proper candidate. And this text is your start line.
What sort of content material creator position are you hiring for?
A content material creator does precisely what it says on the field—they create content material. However that’s a broad class stuffed with prospects.
“The role of ‘content creator’ can differ for brands depending on their needs and how they see content playing its own role in their overall marketing,” says freelance content material creator and marketer Jayde Powell. “A content creator is literally someone that creates content, and because there are many types of content and ways to create them, I think that needs to be clearly outlined.”
as a result of individuals use ‘content creator’ and ‘influencer’ interchangeably, manufacturers oftentimes really feel the creators they rent have to have a web-based presence and/or a variety of followers.
that’s not the case.
a creator’s job is to create content material. dasss it.
— jayde i. powell (@jaydeipowell) October 28, 2022
Earlier than you write your content material creator job description, ask your self these three questions:
1. What targets do you wish to obtain by hiring a creator?
Broad targets, like producing extra engagement and reaching new audiences, matter.
However get particular, too: What sort of content material would you like a creator to concentrate on? For instance, Instagram Story posts, TikTok hyperlink in bio inclusion and model shout-outs on YouTube are just a few of the highest content material codecs entrepreneurs plan on partnering with creators to make, based on our Creator Economic system report.
As Jayde put it, “A brand may want to hire a content creator that specifically makes short-form videos for their social media channels. Another brand may want its content creator to write copy or design graphics for their print campaigns. Specifying what kind of content you want will help determine if someone’s even qualified for the role. ”
Narrowing this down will assist potential expertise resolve whether or not they’re match for the position, which can assist you rent a creator proficient in the kind of content material that may finest obtain your targets (extra on this under).
2. Would you like a contract creator, or an in-house one?
In-house and freelancer content material creators aren’t mutually unique. However they do have distinctive promoting factors.
Freelance creators can lengthen your attain into new communities by way of a trusted voice. Their content material will more than likely dwell on their channels, not yours.
That is notably useful for brand new product launches or campaigns you wish to create buzz round—one of many advantages of “unboxing” or “reveal” content material, which 42% of entrepreneurs associate with creators to make.
Be able to work with them on a contract, and be life like about pricing. If you need nice content material, pay accordingly.
In-house content material creators present extra help in your each day posts and channels. With bandwidth as a primary problem for social groups, it is sensible that 25% of entrepreneurs rent creators to cut back the burden of content material creation.
3. What sort of specialty are you in search of?
On the time of writing this text, there have been over 2,000 LinkedIn ends in the US for “content creator” job postings.
However not all of those content material creator job obligations are the identical.
Listed below are just a few roles to think about:
TikTok content material creator
With the rise of this platform and short-form video, TikTok content material creators or specialists have gotten an increasing number of widespread.
When to think about: You wish to develop your presence and viewers on TikTok and diversify your short-form video content material on the platform.
Business-specific content material creator
A part of the draw of working with content material creators is their potential to domesticate a neighborhood round themselves or a topic they’re obsessed with.
This additional degree of being “in-the-know” provides your content material an authenticity increase whereas connecting with a brand new viewers that shares the identical ardour about your business.
This posting is outside way of life particular…
…whereas this one seeks creators obsessed with music.
When to think about: You wish to attain followers in a particular business, otherwise you want somebody who’s deeply educated about your business, services or products.
Social media content material creator
Likelihood is, when you’re searching for a content material creator, they’re creating content material for social media.
However this title is value contemplating—particularly when you’re not hiring a creator with a platform-specific focus.
When to think about: You’re in search of a brilliant social-savvy creator to boost your social campaigns, attain new audiences and construct connections along with your neighborhood.
Ability-specific content material creator
From short-form movies to memes, creating several types of property entails totally different abilities.
Creators may concentrate on:
- Quick-form video
- Lengthy-form video
- Pictures
- Graphic design
- Copywriting
- Content material writing
The under place is searching for content material creators who’re particularly proficient in writing and optimizing content material.
When to think about: You’re in search of a content material creator with a laser focus in your most popular content material format.
Senior-level content material creators
A better-level content material creator may lead ideation with different creators, handle content material initiatives and have extra confirmed expertise.
This posting mentions that the senior content material creator will “ideate content approaches with other creators, strategists, designers and stakeholders.”
When to think about: You’re constructing an in-house crew of a number of creators and wish one individual on the helm.
Typical content material creator job obligations
A creator’s obligations will rely on what your organization and crew want and wish to obtain with this position.
And be warned: One of many greatest pitfalls companies fall into is creating descriptions which can be both too obscure or overloading the obligations.
As Jayde places it, “Oftentimes, I see a lot of asks in job descriptions that go beyond creating content, like asking creators to make content and publish it on their channels. I’ve seen others where the brand will ask them to respond to comments. While a content creator may have the skillset of a social media manager, designer, writer, videographer and/or photographer, that does not mean they should be doing all of the above.”
With that in thoughts, let’s get into a few of the commonest abilities listed in content material creator job descriptions.
- Ideate, seize and publish visible content material: This could embrace pictures, memes, movies and graphics. However there’s sometimes a heavy video focus in creator roles. In any case, 66% of customers assume short-form video is probably the most participating sort of content material based on The Sprout Social Index™.
- Deep understanding of social platforms: Particularly vital for platform-specific content material creators. However for anybody crafting social content material, understanding every platform aids in creating extra impactful content material and even attaining wider distribution.
- Staying on prime of developments: Leaping on developments helps creators develop their very own attain and presence, and does the identical in your model.
- Artistic storytelling: On the finish of the day, content material wants to inform a narrative. And content material creators are storytellers by nature.
- Cross-team collaboration: This may embrace working with a number of groups on story growth or to obtain suggestions.
- Familiarity with key KPIs: When working with in-house or freelance creators, leaning on efficiency reporting is a should when proving ROI.
Creators may be requested to function “the face” of a enterprise. Whereas this isn’t at all times required, if that is what you need, be upfront about it.
Talking from expertise, Jayde put it finest: “I like to know how often my image, voice or likeness will be used in the content. Specifically for video content, if I’m expected to be the “face” of the model on a specific channel or if my voice shall be used often—that may affect my fee and the way I would like my contract to be outlined.”
Typical job abilities and expertise so as to add to your content material creator job description
Bear in mind: The talents your creator will want all rely in your targets, most popular content material and the capability at which you wish to rent them.
Listed below are some widespread abilities and experience you’ll discover in content material creator roles.
- Filming and enhancing: A should in case your preferrred content material creator is creating pictures and movies.
- Key phrase analysis: Related for creators you wish to rent to jot down touchdown pages, weblog posts and written net content material.
- Proficiency with particular instruments: In case you use particular software program, like Sprout Social for publishing and scheduling, reporting and collaboration, embrace this within the job description. Making this a nice-to-have fairly than a requirement opens you as much as candidates you may practice to make use of your software program. Intuitive platforms with accessible help, like Sprout, make it simple to be taught rapidly.
- Potential to work independently: “Working with little supervision” comes up typically within the spirit of giving your creators artistic freedom—each in-house and as freelancers–and in addition lowering total burden on the enterprise.
- Expertise constructing a neighborhood: Whereas some job postings have a private follower depend requirement, constructing neighborhood isn’t at all times about numbers. Creators with expertise constructing a smaller, but highly-engaged neighborhood can typically be extra useful than a big following with little engagement.
- Data of and fervour for the model or business: A pleasant-to-have for some, vital for others. Take this Blizzard job posting for a World of Warcraft creator. To get content material that may actually resonate with this area of interest viewers, their preferrred creator candidate could have deep data of this recreation, in-jokes about its world and extra.
- Communication abilities: Communication abilities are very important for creators who want to speak your model’s mission and story. However additionally they want to speak clearly along with your crew and stakeholders to safe buy-in.
- Expertise with and deep data of social media: Social media content material creators should perceive how social platforms they’re creating content material for work with the intention to market your model efficiently.
- Potential to work with brief deadlines: Be respectful of your creators’ time and don’t set unreasonable due dates. But in addition do not forget that when creating content material round developments or for a marketing campaign, timeliness issues.
Again to fundamentals: Extra finest practices for job descriptions
Crafting a social media content material creator job description could also be new to you. However that doesn’t imply you need to skip together with finest practices in your posting.
These tried-and-tested finest practices could be extraordinarily useful with regards to attracting one of the best match in your model and crew.
Listed below are three bonus ideas that transcend merely itemizing duties in your description:
Have life like expectations in your position
Simply because somebody can “do it all,” doesn’t imply they need to—particularly in case your wage doesn’t match as much as the expectations.
Equally, provide the suitable compensation. For instance, you may assume you need to rent freelancers to keep away from hiring a brand new individual, however familiarize your self first with what a freelancer with the talents you want will truly price.
Begin by evaluating the kind of content material and partnership you need out of this position. Then, prioritize the related content material creator job obligations, and whether or not the pay and title match as much as the position you’ve outlined.
You can even require a portfolio of labor. Referencing the previous work of a potential worker helps you perceive whether or not or not they’re the proper match for the place.
No matter in-house or freelance standing, it at all times pays to be upfront and clear about… nicely, pay.
As Jayde places it, “I think it’s important to clearly state how much the pay range is for the person in this role and how they will be paid. Is it a salaried position? Are they to be paid monthly? If the content creator will be hired as a contractor or freelancer, will they be paid per asset or hourly? Having these ‘musts’ in the job description will help brands find the talent that fits best for the role.”
Talk your values
Working with companions that align with their values is large for creators and types alike. In accordance with Sprout’s Creator Economic system report, 41% of manufacturers associate with creators to advertise their model values.
Partnering with a creator who shares your values means reaching an viewers who additionally shares them. And firm alignment with private values has develop into extra vital to customers than it was in 2021, based on The Sprout Social Index™.
Share your values in your job description. Spotlight what’s vital to your model and your mission.
Your inside efforts replicate this as nicely. In case your model prioritizes DEI initiatives, make this clear in your job description. In Sprout job descriptions, we spotlight DEI initiatives and even embrace clear progress studies on our efforts.
As seen in Sprout job descriptions:
Sprout Social is proud to be an Equal Alternative Employer and an Affirmative Motion Employer. We don’t discriminate primarily based on identification— race, colour, faith, nationwide origin or ancestry, intercourse (together with sexual identification), age, bodily or psychological incapacity, being pregnant, veteran or army standing, unfavorable discharge from army service, genetic data, sexual orientation, marital standing, order of safety standing, citizenship standing, arrest document or expunged or sealed convictions, or some other legally acknowledged protected foundation underneath federal, state, or native legislation. Study extra about our dedication to range, fairness and inclusion in our 2021 DEI Report.
Define the kind of marketing campaign and the type of content material you wish to help it
Anybody can create a job description that merely lists what expertise somebody wants and what they’ll be doing.
Write a content material creator job description that highlights the worth they’ll carry and, higher but, how your new rent’s work will contribute to your model’s development or mission.
For instance, this Warner Music U Rep content material creator place mentions what the position entails and highlights how the obligations will carry worth to the content material creator they rent.
Write a content material creator job description to search out one of the best expertise in your crew
So what content material creator roles are interesting to you? In-house? Freelance? TikTok-specific?
The precise creator for you’ll rely in your business, crew and content material wants. Use this text as a leaping off level to start out crafting your content material creator job description, then construct on it.
We’ve made it even simpler so that you can get began with our social media supervisor job description template, which helps set up your asks and discover one of the best new expertise in your crew.
