Learn how to Schedule TikTok Posts the Sensible Manner | TikTok Scheduler

Scheduling TikTok posts is feasible each on desktop and cell. For sporadic scheduling, you may schedule TikTok posts in your desktop natively, with TikTok’s personal scheduling function. However should you handle a number of TikTok accounts, or if you wish to schedule posts throughout a number of social media networks, we advocate utilizing a TikTok scheduler to save lots of time and keep a gradual social media presence.

Discover ways to plan and schedule your TikTok posts prematurely.

Right here’s what you’ll study on this information about scheduling TikTok posts:

Learn how to schedule TikTok posts natively on desktop

Learn how to use a third-party TikTok scheduler (like Planable) on desktop and on cell app

What’s TikTok?

TikTok is a social media app centered on short-form video content material. Customers (aka TikTokers) movie brief movies and edit them with filters, results, stickers, and captions and submit them for thousands and thousands of strangers to get pleasure from.

The place did TikTok come from?

TikTok first launched in China beneath the identify Duoyin (“vibrating sound”) again in 2016. Duoyin nonetheless exists in the present day, however it has a barely older viewers and a extra eCommerce-centric focus. 

Then, ByteDance (TikTok’s mum or dad firm) acquired Music.ly, a social media platform that allowed customers to lip-sync movies to standard songs. This buy paved the best way for TikTok’s US reputation, and the remaining is historical past.

How does TikTok work?

TikTok permits its customers to movie movies of themselves lip-syncing, dancing or appearing out sketches. Customers can add movies as much as 10 minutes lengthy.

What separates TikTok from different social media platforms is its intuitive enhancing instruments. You’ll be able to entry a big library of songs, filters, results and sound bites.

Learn how to schedule TikTok posts natively

The built-in TikTok scheduler is an effective device if you wish to schedule movies out of your desktop as much as 10 days prematurely.

Right here’s the way to schedule tiktok movies natively:

1. Entry the Tiktok scheduler out of your browser by clicking the Cloud icon on the high of the web page.

2. Add your TikTok submit, choose your cowl picture, and select the choice for permitting others to make a duet out of your Tiktok video or add a remark.

3. Schedule your Tiktok submit by selecting your most popular date and time.

Vital TikTok native scheduler limitations to notice:

• you may solely schedule from a browser on desktop
• you may solely schedule 10 days prematurely
• you may solely schedule movies for Creator and Enterprise accounts
• you may’t make any edits to scheduled TikTok posts when you’ve hit the Schedule button. If you wish to make any modifications, you’ll must delete the scheduled video and add it once more with the brand new modifications.

Learn how to schedule TikTok posts with Planable

Planning and scheduling TikTok content material prematurely will show you how to take your advertising and marketing efforts to the following degree.

Right here’s the way to schedule TikTok posts in Planable:

1. Signal as much as Planable. It’s easy, quick, and free, no bank card required:

2. Join your TikTok web page (you too can join every other social profiles you’d prefer to handle).

3 Entry your workspace, click on the Compose button after which click on the TikTok tab.

4 Add your TikTok video, add hashtags and duplicate, and click on Choose Date and Time to decide on your posting time.

5 Click on schedule!

When the time comes, Planable will ship you a push notification in your cellphone to make the TikTok video reside. Faucet the TikTok notification so as to add the ultimate touches to your video: sounds, voiceover, enable feedback, enable duet, enable sew.

You’re now all set as much as plan, collaborate, and schedule TikTok posts without spending a dime!

TikTok scheduler for cell

There is no such thing as a choice to schedule TikTok posts on cell gadgets utilizing the TikTok app for the time being.

Nevertheless, you may schedule TikTok movies in your iPhone and Android cell gadgets with Planable. Right here’s how:

1 Join Planable (no bank card required) and hook up with your TikTok account on desktop.

2 Obtain the Planable cell app from Google Play or from the App Retailer.

3 Choose your TikTok profile inside Planable and faucet the Compose button on the backside of the display.

4 Write your TikTok caption, add your hashtags and faucet the Subsequent button to Choose the date and time.

5. Faucet Schedule! When it’s time, you’ll obtain a notification in your cellphone to push the TikTok video reside. Faucet the notification so as to add the ultimate touches to your TikTok submit: sound, voiceover, enable feedback, enable duet, and permit sew.

Why TikTok may very well be good for what you are promoting

Now that we’ve established what TikTok is, it’s time to cowl the the reason why harnessing the chaotic meme vitality of the platform can do wonders for what you are promoting. 

TikTok for enterprise: selection and variety of content material

The beauty of TikTok is that it helps a variety of content material, however not in the best way you suppose. On “traditional” social media platforms, content material creators could be extra simply labeled into niches. On YouTube, as an example, you may often inform, say, a sport reviewer, or a movie critic from a vlogger or a finance guru. Equally, Instagram lends itself to sure kinds of content material.

TikTok is totally different. Positive, you bought your standard cat movies and academic items, and meals vloggers. However inform me — the place do you match this:

@jason_bushiriThat is the final time I exploit earphones #mothers #comedy #relatable #fyp #tiktoksouthafrica #jaybush #studiowearemovies♬ BOOM BOOM BOOM BOOOOM – Street to 300K

Or this:

@colgalteme when zepeto child,Gacha child involves my remark part #fyp #foryoupage♬ Originalton – Two

Or this fantastically, creatively deranged monstrosity:

@hyp3r…rblxCREDITS TO @vanitylessons THO! #wtf #fypシ #assist #vanitylessons♬ Why the hell are ppl utilizing this sound – I kidnapped 110k children

Okay, positive. “Comedy”. They might technically be categorized as “comedy” should you stretched the definition to its absolute limits. However labeling these movies merely as “Comedy” kinda misses the mark. Content material just like the examples listed above is feasible solely resulting from TikTok’s novel design.

I believe you already know the place that is going. Advertising on TikTok comes right down to profiting from the quirks of the platform and showcasing your model or enterprise in a artistic manner. Right here’s how Washington submit, a prestigious onerous information publication that you just wouldn’t usually affiliate with web meme tradition, does it:

@washingtonpostI took this dare very significantly. #kpop @bts_official_bighit♬ authentic sound – We’re a newspaper.

Learn how to use TikTok for advertising and marketing — international attain with just some faucets

Whereas YouTube and Instagram have a fairly steep progress curve, TikTok’s algorithm is inbuilt such a manner that even creators with 0 followers can develop into viral. 

We’ll (briefly) get into how the TikTok algorithm works a bit later.

TikTok does issues a bit in another way in comparison with different social media platforms. In contrast to YouTube, the place CTR (clickthrough price) and watch time are important rating elements, TikTok exams the “virality” potential of a brand new video by squeezing it between standard movies. Mainly, the algorithm will serve you 4, 5, or 10 movies of various levels of recognition in a row, adopted by a video with low numbers, and so forth. If a sure variety of customers interact with that video, it’ll get pushed to extra feeds, resulting in a snowball impact.  It’s so delicate that you just barely discover it.

The principle takeaway is that, with this method, technically talking, each video has a good shot at changing into standard. 

However, as you might already know (I can hear the advertising and marketing wheels handing over your head from right here) giant view counts don’t at all times translate into excessive conversion charges. That’s very true on TikTok, with its swipe-don’t-subscribe design philosophy. So, to persuade customers to do the ol’ “slide & tap” routine (one slide to open your profile, one faucet to comply with), your video needs to be actually freaking good. This takes us to the following part of this text.

Planable can assist with greater than scheduling TikTok posts

Writing intriguing copy could be a gruelling endeavor. However you recognize what could be extra gruelling? Having to do this for a number of posts on a number of pages individually, time and again. With Planable, you may automate that stuff with just some clicks. Simply drop your video in Planable, write your required copy and it’ll seem in all grouped posts. Apprehensive about customizing posts for every channel? You are able to do that too, with a easy toggle. 

Now for the TikTok collaborating half 

Creating TikTok content material on your model is all about collaboration. Ditch planning and reviewing content material in spreadsheets. With Planable, you may lower out the intermediary and plan every part in a single place. Drop the video in our workspace and holler at your workforce to place their very own artistic contact on the content material. Allow them to go loopy with the hashtags. Or not. Possibly you simply need to keep according to the clear TikTok technique you’ve acquired laid out. Planable makes that simpler, too. 

Right here’s how Planable’s approval system works:

• None. It’s at all times clear and nobody else wants to present their two cents on whether or not individuals who like spooky cities additionally like bread. So you may make choices by yourself, and by no means want approval.
• Elective. There’s a designated approver, however he’s additionally accountable for sampling artisanal bread. For these conditions when he’s out and unreachable, you may go forward and submit the video.
• Required. There’s no manner round this one — the designated approver needs to be within the workplace to check out your video. Or, you recognize, with their eyeballs firmly glued to a tool. They don’t must be bodily current within the workplace to approve your video, you are able to do that stuff distant these days. As a result of Planable. 
• Multi-level. A number of stakeholders could be assigned to a number of approval layers. When one in all them approves your video, it will get pushed ahead within the approval workflow. Sorry for getting severe impulsively, this function is superior and I wished to ensure I defined it completely.

TikTok advertising and marketing fundamentals

Now that we’ve lined the fundamentals of TikTok, let’s change gears to, properly, the fundamentals of TikTok digital advertising and marketing.

One essential factor we’ve got to handle earlier than delving into any particulars is that TikTok is, nonetheless, just about uncharted territory, from a advertising and marketing perspective. TikTok advertising and marketing for manufacturers is a piece in progress — lots of them are nonetheless experimenting with the platform.

Whereas we might spend a whole day right here protecting the the reason why manufacturers are hesitant to leap on the TikTok bandwagon, I believe it’s secure to say that all of them boil right down to what I prefer to name “the Steve Buscemi effect”:

through GIPHY

As talked about beforehand, TikTok has a younger, internet-savvy viewers on whom, as of now “traditional” advertising and marketing techniques that work on different platforms can fall flat on TikTok. Youthful generations know once they’re focused and marketed to.

“Even TikTok: For Business says, “Don’t make ads. Make a connection.” Keep away from selling your model, merchandise, or companies. As an alternative, create content material that generates an genuine connection between you and your followers. “ says Ana Spinu, Digital Advertising specialist.

And that’s good, as a result of it forces manufacturers and companies to step out of their consolation zone and add new instruments to their metaphorical advertising and marketing toolboxes. Plus, latest examples, like Levi’s marketing campaign, show that advertising and marketing with TikTok is a viable technique.

“​​Earlier than launching a TikTok advertising and marketing marketing campaign, you need to take into account a easy rule: much less technical elements, and extra concepts and creativity. A TikTok advertising and marketing technique can be an efficient method to promote, if:

• you may visualize services or products;
• what you are promoting doesn’t comply with a strict tone of voice;
• you may clarify a services or products inside 15 seconds.” — says Bethany Fletcher.

Whereas we’re on this topic, listed here are just a few TikTok advertising and marketing examples as a degree of reference:

Analytics, analytics, analytics

You knew this was coming. TikTok is perhaps all enjoyable and video games (and memes; let’s not overlook concerning the memes), however if you wish to accomplish your TikTok targets, you’ll want a fundamental understanding of analytics. 

This isn’t going to be a brilliant in-depth information on TikTok analytics, by the best way. Consider this part as a type of starter’s information; one thing to return again to if you’re caught. That you must spend solely a few hours to see that TikTok content material advertising and marketing and analytics go hand in hand.

So, let’s get this ball rolling:

Learn how to use TikTok for enterprise 

You is perhaps asking your self — how do I promote my enterprise on TikTok? It’s fairly easy, truly.

If you open a TikTok account, it will likely be a normal account. To get entry to analytics, you’ll want to show it right into a Professional Account. We’re not going to waste an excessive amount of time on this — all it’s worthwhile to do is click on on the three dots within the high proper nook of the display, go to Handle Account and faucet on “Switch to Business Account”. Aside from having to customise your account, that’s actually all there may be to it. And it’s free.

TikTok enterprise advertising and marketing — fundamental metrics that you need to take note of

Now that you just’ve (hypothetically) upgraded your account, you need to see three principal classes on the analytics dashboard: Overview, Content material, and Followers. Let’s break them down:

• Overview. Because the identify suggests, it gives a common overview of your profile’s efficiency. Right here, you may flex your marketer’s muscle mass and analyze your video and profile views, in addition to your follower rely. 
• Content material. For those who love crunching numbers, this part is for you. It gives deep insights into the efficiency of your movies. Right here, you too can see which of your movies have trended on the “For You” web page within the final 7 days, and the overall variety of views they’ve gained. Transferring on, should you actually need to deep dive, you may entry analytics for particular person movies, resembling whole play time, common watch time, visitors supply sort, viewers territories, and so forth.
• Followers. Lastly, this part will show you how to find out about your demographics and the kind of content material that appeals to them. Naturally, if you wish to see which sort of content material will get the most effective together with your viewers, that is the part to keep watch over. Probably the most attention-grabbing metrics listed here are Followers Actions, Movies your followers watched and Sounds Your Followers listened to. The primary one reveals when your followers are most lively. The second will show you how to determine the sort of content material your followers watch. The third reveals which trending sounds your followers are listening to. Being such a sound-bite/music-centric platform, you may need to create movies with the sounds which might be hottest amongst your viewers.

Different essential TikTok metrics to contemplate are:

• Hashtag views. Reveals the variety of occasions a given hashtag has been seen.
• Complete likes. Fairly self-explanatory — helps you view the overall variety of likes your content material has gotten throughout the whole profile.

TikTok adverts

TikTok gives a fairly first rate number of advert codecs. They’re not solely an incredible device to achieve youthful audiences across the globe, however manufacturers may also increase their credibility by displaying that they honestly communicate the language of their audience. 

Listed below are a few of the codecs you should utilize for promoting on TikTok:

• In-Feed video adverts. These are short-form movies that seem in information feeds on the For You Web page. They’re kinda like your common TikTok movies, however not likely. Often, it may possibly take you a second or two earlier than even registering it as an advert, which could be good, however it may possibly additionally backfire spectacularly. Use them properly — as I mentioned earlier than, TikTok’s youthful viewers is aware of when it’s being marketed to.
• Model takeover. They’re full-screen, three to five-second video adverts that pop up as quickly as somebody opens the app. They’re notable for additionally displaying up within the For You feed, and for providing the choice to incorporate a clickable hashtag as a web site hyperlink.
• TopView adverts. Just like model takeovers in that they show in full display. The notable distinction is that these adverts could be 60 seconds lengthy they usually don’t pop up when somebody opens the app.
• Branded results. Precisely what they sound like — stickers, lenses and filters that maintain the enviable distinction of being, properly, branded.
• Branded hashtag problem. Arguably probably the most interactive and, dare I say, enjoyable TikTok advert format. In a branded hashtag problem, manufacturers can problem TikTok customers to movie themselves doing one thing, and submit the video with a selected hashtag. These adverts are then positioned at or close to the highest of the Discovery web page. Customers who click on on the hashtag are taken straight to a set of TikToks from the respective problem. It’s an incredible function that every one manufacturers ought to take into account together with of their TikTok advertising and marketing techniques.

Develop your hashtag technique (however not in the best way you suppose)

TikTok search engine optimization isn’t rocket science. Like YouTube, Instagram, Twitter or no matter platform you resolve to channel your advertising and marketing efforts into, it merely means making your content material, properly, findable. Posting a video with out the correct (or no) hashtags and hoping it will likely be magically seen can be like banging a teaspoon in opposition to the wall in an anechoic chamber. Somebody may hear you, however they’ll in all probability suppose it’s the wind. Or one thing. I don’t know, this analogy fell aside fairly shortly.

Be looking out for trending hashtags 

When a hashtag begins trending, individuals will flock towards it — that’s the character of TikTok, and the earlier you internalize this, the higher. One of the best half about that is that should you handle to place a artistic spin on a hashtag, you may appeal to a large viewers to your content material. All it’s worthwhile to do is lookup trending hashtags within the Uncover Tag and begin creating. 

Don’t draw back from utilizing common hashtags

But when that doesn’t strike your fancy, right here’s one thing else you are able to do: merely go to the search bar and sort in a related key phrase that’s related to your content material. TikTok will then mechanically recommend an inventory of hashtags related to what you typed.

For those who’re unsure what hashtags to make use of or what viewers you need to goal, slapping just a few generic hashtags can do the trick. Whereas TikTok doesn’t impose a tough cap on the variety of hashtags customers can use, they’ll seem within the video’s caption, and these are restricted to 100 characters.

Write participating captions

Talking of captions — as video-centric as TikTok is perhaps, that doesn’t imply you need to ignore them. For those who’ve ever been on Twitter, you in all probability already know the way onerous it’s to challenge the appearance of a persona in just some hundred characters. 

Nicely, TikTok isn’t any totally different on this respect. The excellence, tho, lies in the truth that it’s important to encourage your viewers to observe the video, ideally to the top. 

There is no such thing as a tried and true manner of going about this, so the most effective method is to stir curiosity. Typing in “WATCH THIS TILL THE END!!”, “Wait for it”, or “I can’t believe I didn’t see this coming” will compel some individuals to, properly, watch this until the top, await it and be baffled for not having had the foresight to see that coming. No one is arguing for TikTok caption tabloidization right here — however to cite Omar from The Wire, “it’s all in the game”.

Quick and candy. And with a hook

Due to TikTok’s emphasis on short-form content material, you’d suppose most movies can be devoid of any fluff. Sadly, that’s not at all times the case.

One of many largest sins that manufacturers can commit on TikTok (aside from misusing Gen Z slang — oh boy) is having excessively lengthy intros. Don’t try this. They’re a buzzkill. 

One trick to get the correct intro period is, paradoxically, to movie double the footage you’d want. This manner, you may trim the fats, lower and edit till you get the hook and rhythm excellent. In fact, good enhancing doesn’t essentially make for a great video. However used along with the instruments supplied by the platform, you may flip a “meh” video idea into one thing actually compelling that can drive audiences towards you.

Use the instruments the platform supplies

And by “tools” I imply “all those fancy filters and effects people always seem to be using better than me”. 

The beauty of TikTok is that customers hardly ever if ever have to make use of third-party instruments to create participating movies. As I’ve mentioned earlier, TikTok normally has a tough the sides vibe to it — and you should utilize that DIY aesthetic to present your model a lift of credibility and authenticity. And the earlier you learn to develop your TikTok advertising and marketing technique round these instruments, the higher outcomes you’ll have.

Right here’s a rundown of the best TikTok instruments built-in into the platform: 

• Video enhancing. TikTok comes with a great number of enhancing instruments, which incorporates tons of filters, stickers, AR results (which permits customers to change their look in varied methods) and animations that vary from fundamental to downright “no way you can do that outside Adobe After Effects”. 
• Reactions. This function permits customers to actually react to different individuals’s movies. TikTokers can report themselves reacting to a video they’re watching after which publish it. A fantastic function that manufacturers can make the most of.
• Duets. The bread and butter of Twitter. The creme de la creme. It’s one of the crucial standard TikTok options, and for good cause — it permits individuals to lip-sync or dance to their favourite music with every other person they stumble into. I believe you may in all probability already see the advertising and marketing potential this function has. If you wish to squeeze as a lot juice out of your movies as doable, ensure you preserve the duet function enabled.

TikTok influencer advertising and marketing 

Influencers have develop into an integral a part of TikTok’s advertising and marketing ecosystem. Gen Z are notoriously against something even vaguely resembling an advert. In consequence, manufacturers have a tougher time reaching them than, say, Millennials  — the exact same era whose older members are main the odd TikTok advertising and marketing marketing campaign within the first place.

So, naturally, influencer advertising and marketing might be the best method to attain the youthful generations, for 2 causes. First, it successfully nullifies the detrimental implications of adverts. Second, you don’t must undergo the trouble of getting to construct the proper viewers (discover how I mentioned “right” and never simply “audience”) by way of native movies shared in your firm account. It’s the influencer’s job to faucet into their following and lead and ship potential prospects your manner.

However for that to work, you’ll want to search out the correct TikTok influencers. Many influencers are prone to have a fairly homogenous following. So should you promote, say, fishing rods, you in all probability don’t need to work with a make-up guru. Nicely, to be sincere, should you’re promoting fishing rods, you in all probability shouldn’t market on TikTok within the first place, however that’s irrelevant. Possibly strive Fb? 

That being mentioned, right here’s an inventory of questions that you should utilize as a place to begin when on the lookout for the correct TikTok influencer on your model:

• Is your audience even on TikTok? 
• Are you specializing in the correct demographic?
• What sort of movies usually tend to attraction to your viewers? Comedy sketches? Magnificence ideas? Crafting movies? Cooking? Does the potential for an overlap between these niches exist?
• Does the influencer you take into account attraction to the identical niches your model appeals to? 
• Does the influencer (and by extension, their following) have one thing to realize from collaborating with you?

Able to schedule tiktok posts?

And that’s a wrap on our TikTok advertising and marketing information. Although nonetheless a comparatively new participant within the social media panorama, an increasing number of manufacturers need to TikTok to develop their advertising and marketing efforts. For those who’re a model seeking to attain a wider viewers, there’s no higher time to hop on the bandwagon than now — TikTok on-line advertising and marketing is right here to remain. And when you’re at it, don’t overlook to present Planable a shot — it’s free.

Marco Giuliani

Content material marketer and aspiring YouTuber, in no specific order. Experience in content material writing, social media copywriting, and neo-noir graphic novels. Used to run a music webzine within the 2 seconds within the early 2010s when blogs have been sizzling. I tweet very badly on Twitter.