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It’s lastly right here. Yesterday, after two years of ready, Instagram unveiled its Reels API to all social media administration platforms.
We had been so excited we began constructing instantly and now …
Immediately, drafting, scheduling, and auto-publishing Instagram Reels at the moment are obtainable in Buffer.
Wish to attempt it out? Join your Instagram account to Buffer, without cost. It really works like every other submit in Buffer. You may create drafts, publish instantly, or add them to your queue they usually’ll be despatched out whenever you want.
In the intervening time, Reels scheduling is out there on our net app. We’re including it to our cellular apps very quickly!
10 causes to begin scheduling Reels
We will’t lie, we’re fairly excited to begin scheduling Reels. There’s heaps of proof on the market that claims Reels dramatically enhance your engagement, attain, and following.
However is all of it true? Effectively, we determined to do our personal evaluation.
We appeared again at the entire Instagram posts we’ve printed this yr to find out how essential video content material actually is. And we scoured the online for dependable proof. Right here’s what we discovered. 👇
1) Reels generate 22% extra engagement than common Instagram posts (supply)
Instagram actively promotes Reels throughout the app. They pop up throughout Instagram (extra on that later) to seize the eye of customers. It’s no marvel they achieve a lot engagement.
2) 68% of entrepreneurs plan on rising video exercise on Instagram (supply)
Advertising Charts requested 2,897 entrepreneurs (most of whom work for small companies) in the event that they plan to extend the variety of movies they’ll publish.
For Instagram, a whopping 68 p.c stated they might improve the variety of movies they’d publish (in comparison with a 43 p.c improve on TikTok and simply eight p.c on Snapchat). Solely two p.c of entrepreneurs stated they might lower the quantity of Instagram movies they’d publish.
3) Reels get extra engagement than conventional Instagram movies (supply)
Conviva analyzed the Instagram accounts {of professional} golf equipment within the NFL league and located that Instagram Reels get 67 p.c extra engagement than conventional IG movies.
Regardless of that, one in 5 NFL golf equipment nonetheless doesn’t publish Reels on the platform.
4) Reels are essentially the most discoverable content material on Instagram
The principle motive why Reels get a lot engagement, impressions, and attain, is as a result of they seem throughout Instagram.
You’ll discover Reels within the Discover tab, after doing a Hashtag Search, within the Reels feed, and through an audio search (whenever you click on on any piece of music).
5) Instagram prioritizes movies over photographs (source)
Again in 2021, the top of Instagram, Adam Mosseri, got here out and stated that Instagram “is no longer a photo-sharing app.” Instagram, as a substitute, sees itself as a short-form video platform and can prioritize these movies forward of photos.
To determine if what Adam stated got here true, we determined to research the efficiency of movies posted on our Buffer Instagram account over the previous yr. 👇
6) Movies generated 5.63% extra feedback than common posts (supply)
We’ve discovered that our viewers is way extra more likely to be a part of within the dialog if we submit video content material. Reels get our followers chatting and boosted feedback by 5.63 p.c in 2022.
7) Reels are 25% extra more likely to get saved (supply)
That is one we weren’t anticipating. Certain Reels drive extra engagement, however we didn’t anticipate customers to save lots of them for later.
However maybe we shouldn’t be shocked. With video content material producing way more impressions, it’s not shocking that these posts get extra saves. However what number of extra eyeballs do Reels appeal to? That’s what we checked out subsequent.
8) Buffer’s video content material drew in 83% extra impressions (supply)
That’s proper, we virtually doubled our impressions after posting a video. This clearly validates what Adam Mosseri stated about Instagram changing into a video-first platform. The algorithm prefers video content material and can look to showcase it to followers forward of any common posts.
Wish to enhance your visibility, begin sharing Reels. However what about likes?
9) Movies get 2.1x as many likes as common posts (supply)
On common, movies we printed on our Instagram account drew in 209 likes per submit. In the meantime, common picture posts garnered simply 101 likes.
10) You may all the time schedule as much as 10 Reels with Buffer (without cost)
It’s quick to get began with Buffer, and with a free account, you possibly can schedule 10 Reels at anybody time.
Why wait? Develop your attain, enhance your engagement, drive extra likes, all with out spending a cent on advertisements (or on Buffer).
Attempt Reels in Buffer right now!
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