How To Create Constant Video Designs In Biteable Groups

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Your organization undoubtedly already has a model fashion information for advertising and marketing and exterior communications. However when you’re like many corporations, this information most likely doesn’t cowl inner comms.

When you are fortunate sufficient to have a model fashion information that covers inner communication, chances are high it doesn’t give a lot steering on creating inner comms movies.

However design consistency is simply as vital for inner comms movies as it’s for all of your different property.

Constant branding and video fashion assist you to talk your messages extra successfully, make your movies extra shareable, and streamline your video-creation workflows. In reality, establishing fashion pointers is among the lowest effort methods to spice up the impression of your inner comms movies.

All you really want to do is adapt the rules in your present model fashion information to suit inner comms movies. This fast how-to information provides you tips about how to do that, plus just a few straightforward methods for making a constant video fashion utilizing Biteable Groups.

Comply with these finest practices for constant video design.

Use a restricted set of Branded Templates

Biteable Groups has a big library of Branded Templates. Utilizing them vastly hastens your video-making course of, so we encourage you to take action at any time when potential.

Nevertheless, the important thing to creating consistency is utilizing a restricted variety of these templates.

This makes it simpler for anybody in your group to create movies, as a result of they don’t need to type by means of your complete library of templates to seek out one they assume will match. It additionally establishes a predictable fashion and pacing for all of your inner comms movies, as a result of they’ll all be primarily based on the identical set of templates.

A set of three to 5 templates will cowl most inner comms use circumstances. Use brandable scenes to flesh out a template everytime you want extra video actual property.

Motion steps:

Select 5 templates from the Biteable Groups brandable templates library. Ensure these templates cowl a variety of use circumstances to suit your inner comms wants.
Specify in your fashion pointers that these templates needs to be used for all movies.
If obligatory, embrace steering about which templates needs to be used for which use circumstances.

Additional studying: The best way to use the branding operate in Biteable Groups

Set up a centered fashion to your movies

As we talked about earlier, you should use Branded Scenes to flesh out your templates.

As you create your video fashion pointers, understand that there are a number of varieties of animated scenes in Biteable Groups. The animation kinds are distinct.

It’s smart to stay with a single animation fashion whenever you add these scenes to your movies. That method your visuals are constant from video to video. This additionally simplifies the method of making proprietary visuals — charts, graphs, and different property — in order that they match the animation in your movies.

When you’d like to make use of assorted animation kinds, it’s finest to make use of totally different animations for several types of movies, fairly than altering up animations from video to video. For instance, specify one animation fashion for C-suite replace movies, one other for coaching movies, and so forth.

Moreover, utilizing inventory footage is an choice in Biteable Groups. Nevertheless, inventory footage could be difficult to match with animation.You’ll want some particular pointers for utilizing inventory footage in your movies.

Higher but, determine about 10 inventory footage clips that match your chosen animation fashion and follow utilizing these clips if you wish to add footage to your inner comms movies.

Establishing animation fashion requirements this fashion simplifies video creation and ensures that the design is constant all through your total video assortment.

Motion steps:

Examine your Branded Scenes library and select the animation fashion you favor for every kind of inner comms video your group creates.
Specify animation kinds in your fashion pointers.
Choose a most of 10 inventory footage clips from the library that match your chosen animation kinds (or kinds). Element these clips in your fashion pointers.

Additional studying: 5 movies to remodel your inner comms

Stick to just a few coloration mixtures

The Biteable Groups model creator helps you to retailer as much as six coloration mixtures. This makes it straightforward for anybody to leap in and create an on-brand video.

Nevertheless, it’s best to use these coloration combos tactically. There are two methods to do that.

The best technique is to stay with two or three coloration combos. This makes video creation extremely easy and minimizes the necessity for oversight and approval.

Alternatively, you should use all six coloration mixtures and specify which varieties of movies every coloration mixture applies to. That method, every video of a sure kind makes use of the identical set of colours.

This provides slightly extra selection to all of your movies and makes it straightforward for viewers to determine what kind of video they’re watching. Nevertheless it does require a barely extra concerned video-creation workflow.

Each strategies work effective. It’s only a matter of how easy you need your video-creation course of to be.

Motion steps:

Use the Biteable model creator to generate coloration mixtures primarily based in your model colours. If want be, specify in your model pointers which sort of video every coloration mixture applies to.

Standardize your textual content fashion

Essentially the most simple technique for this facet of video design is to decide on a font and use that font for your entire movies. There’s not a lot profit to complicating your video-creation course of through the use of a number of fonts.

Due to this fact, it’s finest to pick out a font within the Biteable model setup and go away it.

Motion steps:

Select a font from the dropdown menu within the Biteable model setup.
If that you must use a customized font, e-mail it to your buyer success supervisor at [email protected] and we’ll add it to your account. (This function is accessible for paid Biteable Groups customers solely. Not accessible through the trial interval.)
When you save the font in your Biteable Groups model setup, it can routinely be utilized to all new movies.
Simply in case the font unintentionally will get modified by considered one of your group members, specify the font in your model fashion information as nicely.

Additional studying: Enhance your inner comms movies with these methods

Embrace logos for each gentle and darkish backgrounds

Regardless that you’re utilizing a restricted variety of coloration mixtures, your emblem scenes gained’t at all times have the identical background coloration. You want logos that look good on each gentle and darkish backgrounds.

Usually, two or three emblem variations are sufficient to make sure you have a emblem that works on each potential background coloration. Logos can distinction with the background or match it. That’s why two or three emblem variations does the trick.