How one can Write the Finest Pinterest Descriptions (Boards & Pins!)

In the event you’re questioning about Pinterest description greatest practices, and how you can write the most effective Pinterest Board & Pin descriptions, we’ve bought you coated!

As with every part on Pinterest, there’s an artwork and a science to it.

If you get the artwork proper, you’re interesting to a reader’s feelings, challenges, and wishes for the longer term. 🎨

If you grasp the science, your Pinterest web optimization will enhance. That results in increasingly more distribution and web site visitors. 🔬

I’d name {that a} win-win! 🎉

On this weblog publish, we’re breaking down how you can write Pinterest descriptions for Pins and Boards.

Plus we’re speaking about why they’re so essential for engagement, visitors, and the Pinterest search engine!

Pinterest Descriptions: What They Are and Why They Matter

Merely put, Pinterest descriptions give extra context to your Boards and Pins. They offer Pinterest customers a clue as to what sort of content material they’ll discover Pinned to your Boards, or what your Pin is about!

Pinterest Pin descriptions show in barely completely different spots, relying on whether or not you’re utilizing Pinterest on desktop or the cell app.

On desktop, your Pin description will seem to the precise of your Pin picture and underneath your Pin title when chosen.

On Pinterest cell, the outline seems beneath the Pin picture, simply after your Pin Title.

Pinterest Board descriptions seem on the high of your Pinterest Board, just below your profile image.

This house helps clue your followers into the contents of your Board, and what kind of Pins you’ll be including to it. 

Now that you recognize the place to seek out these descriptions, and what they’re presupposed to do – let’s speak about why writing nice Pinterest descriptions is so essential.

Pinterest Pin Description:

Pinterest Board Description:

Good Pinterest Descriptions Drive Engagement, Visitors and Attain

Pinterest created a research of 21,000 Pins in 2018. They analyzed Pin designs and descriptions, and what they discovered will amaze you! Listed below are just some highlights:

• Together with your enterprise title within the first sentence of the outline results in a 54% increased conversion fee for e mail signups
• Utilizing clear, actionable wording and a sturdy name to motion elevated e mail signups 70% and on-line gross sales by 6%.
• Including a worth elevated gross sales by 28%.

Clearly, descriptions matter to individuals on Pinterest. And, because it seems, they matter to the Pinterest algorithm too!

Pin descriptions are completely very important to Pin distribution.

By together with related key phrases (that relate to the web page you’re linking to) in your Pinterest Pin description AND Board title and outline the place the Pin is saved, you ship a sign to Pinterest about your content material (suppose: Pinterest web optimization!)

These key phrase alerts in your Pin title, Pin description, Board Title, and Board Description assist Pinterest floor your Pin to the precise individuals and in the precise search outcomes.

As with Google, don’t use random unrelated key phrases, solely related key phrases. You wish to keep away from being reported for spam on Pinterest!

Troubleshoot: Why Are My Pinterest Descriptions Lacking?

If Pinterest Pin descriptions matter a lot – you could be questioning – why are they lacking half the time? Generally you see them on cell, however not on desktop. Otherwise you would possibly see them on some Pins and never on others. In the event you handle a number of accounts for shoppers, you might even see them on some and never others.

It’s truly not unusual. Right here’s what Pinterest has to say:

“Your descriptions would possibly look completely different throughout Pin codecs and gadgets. Generally individuals will see the complete description of their feed, and generally they’ll solely see the Pin title or just a few phrases of the outline.

It doesn’t matter what exhibits in individuals’s feeds, know that your description is working arduous behind the scenes to get your content material in entrance of the precise individuals.”

How one can Write Nice Pinterest Pin Descriptions

On the lookout for a simple solution to write nice Pin descriptions? Get our Pinterest toolkit! Additionally that includes a guidelines for creating good Pins and confirmed (free) picture templates. You will marvel the way you Pinned with out it!

Your Pin Description Ought to Embody:

• Related key phrases close to the start of the outline
• Model title within the first line of your description
• Pure sentence construction (no key phrase stuffing!)
• A name to motion – inform individuals what you need them to do after they go to the web page.
• As many engaging particulars as you may embody!

How Lengthy Can My Pin Description Be?

You have got as much as 500 characters to your Pin description. That’s loads of house for pure use of key phrases, together with a CTA, and all the data individuals must learn about what your Pin and the linked content material can do for them.

In case your description seems within the feed, it’s the primary 30-60 characters which might be most probably to seem. Put a very powerful, most compelling elements first.

Pinterest Pin Description Template + Examples

Understanding the weather of a robust Pin description is sweet, however how does that translate to creating an efficient description?

A easy method to consider crafting your Pin description is with this template:

[Address Search Intent with Keywords] + [Brand Name] + [What You Offer] + [Relevant Details] + [CTA]

Let’s have a look at just a few pin examples – one for every of 4 aims: consciousness, e mail signups, on-line gross sales, and offline gross sales.

Pin Descriptions Instance: For Rising Model Consciousness

Right here, we’re TravelBali, a trip resort 🌴:

On the lookout for an all-inclusive, family-friendly trip vacation? TravelBali has simple packages and financing that can assist you plan your dream journey. Swim with stingrays, calm down on a catamaran, and finish your day lounging by one among our 4 big swimming pools with swim-up bars!

Children keep and play totally free. If journey holidays are you factor, we now have that – mountain climbing, cave diving, hold gliding… Or if you happen to favor a calming vacation, get pleasure from our spa with therapeutic massage, sauna, mud bathtub, and facials – and naturally, the seashore with crystal waters and sand for miles! Select your dates now.

The key phrase utilization right here is robust.

Nice for attracting Pinners who’re simply beginning to plan out a trip. Discover that the model title is close to the start, and the way compelling the copy is. I’m able to pack my luggage!

Pin Descriptions Instance: To Develop Your Electronic mail Listing

Now we’re dwelling decor enterprise 🏠:

For luxurious linens at low cost costs, suppose Adlers! From gauzy, no-iron summer time curtains to luxurious vacation linens for essentially the most decadent of household gatherings, we now have every part you want at costs as much as 80% off daily.

Be the primary to listen to about new kinds and worth cuts if you join our e mail listing.

Once more, key phrases to draw individuals who is likely to be all in favour of THIS explicit content material. There’s additionally a robust name to motion and an attractive promise of as much as 80%. Who would wish to miss that?!

Pin Descriptions Instance: For Extra On-line Gross sales

Now we’re an athletic shoe firm 🏃‍♀️:

Excellent for back-to-school, operating a marathon, or operating errands in fashion – Maple has the name-brand sneakers you need on the costs you want. We’ve got sneakers for males, ladies, and youngsters at costs beginning at simply $19.99.

Fashionable and supportive, all our trainers provide arch assist, breathable linings, and the newest colours. Plus, we provide free recycling of your previous sneakers! Discover your fashion now.

Including in point out of a worth, plus spelling out precisely what you provide make this a robust description. Together with your differentiator (free recycling) also can make you stand out in a sea of sameness.

Pin Descriptions Instance: For Extra Offline Gross sales

And eventually, we’re a skincare firm 💄 :

Summer season solar left your pores and skin in want of rescue? Try our high 5 picks for reasonably priced facial skincare merchandise to rehydrate, fade discolorations, and go away all indicators of summer time pores and skin injury behind!

Robust key phrases right here, and a fast, to-the-point assertion of what you’ll learn if you happen to click on. You don’t have to make use of all 500 characters to say all of it!

If, like me, you discover you generally want a refresher, why not obtain our Pinterest Toolkit now? It consists of all of those examples, plus heaps extra nice assets that can assist you make your greatest Pins on Pinterest ever!

How one can Write Pinterest Board Descriptions

Now that you just’ve mastered Pinterest Pin descriptions, your Pinterest Board descriptions will probably be a breeze!

Like Pin descriptions, you’ve as much as 500 characters out there in Board descriptions.

So as to add a Pinterest Board description, go to the Board you’d like to explain and click on the Edit button (pencil icon).

Then, add your Board description within the part that claims “What’s your board about?”

Your Board Description Ought to Embody:

• Related key phrases close to the start of the outline
• A transparent rationalization of what subjects your Board covers
• Who the Board serves greatest/ What ache level the Board will clear up
• A mixture of area of interest, broad, and long-tail key phrases and phrases ( “how to do XXXX”) that Pinterest customers seek for.

Pinterest Board Description Templates

Caught on how you can write a Pinterest Board description? Right here’s some useful templates to comply with:

[Main Keywords] + [Why You Should Care] + [What You’ll Learn (long-tail keywords and search phrases)]

[Core Topics] + [Ideal Audience] + [to Perform (long-tail keywords and search phrases)]

Now That You’re a Pinterest Description Grasp…

In the event you keep in mind nothing else about writing the most effective Pinterest descriptions, do not forget that:

• Descriptions matter – each for individuals and for discoverability.
• Key phrases matter – use them correctly.
• The extra particular you could be in your descriptions, the higher.
• Even when YOU don’t see them, Pinterest does, they usually’re used for serving to individuals discover your content material.

And be sure to seize our Pinterest toolkit. If you put compelling photographs and highly effective descriptions, you’re going to see your attain, engagement, and visitors attain new heights.

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FAQs

Is it higher to make use of hashtags or key phrases in Pin descriptions?

Within the ever altering world of social media algorithms it may be troublesome to maintain up with the most recent and best practices. And if you function a enterprise it’s essential to succeed in the lots. So, you is likely to be pondering, “If I Pin It, They Will Come.” However, sadly it’s not that simple! Fortunately, we’re right here to assist. 

Creating lovely Pins is simply a part of the equation on Pinterest. You’ll additionally want an eye catching title, and an enticing and informative Pin description. That’s the naked minimal, however there are additionally some ways you should utilize to raise your possibilities of your Pins getting seen – hashtags and key phrases. 

So, is it higher to make use of hashtags or key phrases in Pin descriptions?

Right here’s the wanting it – key phrases are higher on Pinterest, hashtags are greatest on Instagram. 

Why? You see, Pinterest isn’t a social media “platform,” it’s a search engine. Although Pinterest did attempt to incorporate them into their algorithm, they merely didn’t work. Customers don’t use hashtags within the search bar so there’s no level to incorporate them in your description. You’re significantly better utilizing these characters for key phrases as a substitute. 

What’s the distinction between the Pin description and title?

Nice query! The Pin description is the “caption” or description for a Pin publish. 

And the Pin title lives above the Pin description in a bigger bolder font. The title is shorter than the outline because it explains what the publish is. 

In distinction to the title, the Pin description goes into extra element. A Pin description often focuses on the who, what, the place, when, and why of the publish. 

It additionally pulls the reader’s curiosity additional into the Pin and is a superb place to place a call-to-action to click on via a hyperlink or save the Pin!

How do I discover my board description on Pinterest?

Creating Pinterest boards is important for organizing your Pinterest Pins. Pinterest descriptions present Pinterest customers an thought of the kind of content material that will probably be pinned to your Boards or what your Pin is about.

Be sure so as to add your Pinterest board description as you create the board. However, if you happen to neglect or don’t have time you may at all times add it later. 

To seek out you board description on Pinterest comply with these steps. 

1. Login Into Pinterest
2. Click on On Your Profile Image In The High Proper
3. Click on Your Board To Open It
4. Subsequent, Click on On The three Dots Subsequent To The Board Identify
5. Choose Edit Board
6. Make Your Modifications
7. Click on Carried out

How do I discover my Pin descriptions on Pinterest?

Descriptions in your Pinterest Pins are what connects your Pin with the customers. So, it’s important to create high quality pin descriptions. Pinterest Pin descriptions are present in barely completely different spots, relying on if you happen to’re utilizing Pinterest on the cell app or desktop.

On a desktop laptop, Pin descriptions will seem subsequent to your Pin picture on the precise. 

On the Pinterest cell app, the Pin description will seem beneath the Pin picture, just under your Pin Title.

What’s the description hyperlink in Pinterest?

An outline hyperlink in Pinterest is a reside hyperlink that’s positioned inside a Pin’s description!

Including a hyperlink within the description to a Pin is a superb technique for getting extra Pinterest followers to interact together with your content material outdoors of Pinterest. This method can result in extra visitors to wherever you hyperlink to. 

It’s additionally essential to be sure to embody a call-to-action to incentivize followers to click on via. 

It’s most optimum if you happen to create Pins that relate together with your outbound hyperlink in order that the visitors doesn’t go to waste. 

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• Collaborate, share and develop with Tailwind Communities
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