How Nina Aprile Grew to become Identified As That Woman That Did Your Hair

Nina Aprile went from movie star hairstylist to entrepreneur due to being referred to as “That Girl That Did Your Hair. Aprile made Manhattan her salon throughout her twenties as the majority of her career was spent as a freelance hair stylist specializing in celebrity clientele, working magazines, NYFW, television and film. Although Nina’s name was clearly stated on call sheets, people weren’t referring to her as such. “At the point in my career when I was freelancing heavily in the media industry, while spending days on set, instead of being referred to as my actual name ‘Nina’, I would hear ‘where is that girl that did your that”, or “I’m with that girl that did my hair”. Several of those moments made something click for me, I took the name the industry gave me and ignited it with wit and humor,” she shared.

Aprile took the undervaluing of dropping her identify and turned it into her alter ego, a personality who embodied nothing however confidence and a fierce perspective. This impressed Aprile to begin to write a e book concerning the freelance magnificence business in Manhattan sharing how far standing out can take you. One of many many anecdotes she shares embrace how arduous it was for her to get to a spot of identify recognition (even when it wasn’t her precise identify), “For instance, I bought a gym membership at a Retro Fitness gym just to use the bathroom during the day and when I wasn‘t working I was chasing clients to pay me. I quickly learned the downside of freelancing is your jobs are temporary and so are your paychecks. I took note of every struggle and experience I had throughout this time, and it used it as inspiration for every idea in my book and products I would later come up with.”

The beginning of turning “that girl that did your hair” right into a model was extra of a inventive outlet for Aprile in between engaged on units for giant TV networks like ESPN. “I worked with several big TV networks and during the workday I was really only working in between commercial breaks. I took advantage of the downtime and let my brain work the overtime to create. New York City became the muse for every product idea I created. The real gritty, everyday, NY streets and attitude that makes the city what it is. I took these concepts and added my own twist, connecting my merch back to chapters I had created in my book,” she defined. “Each series I create is born with my vision of Manhattan.Everything I create has a story, details, and meaning behind it. I wasn’t really active on social media at this point because I didn’t want to be known for the people I styled or the jobs I worked for. I wanted to be known as an artist, and not be defined by other peoples names. I wanted my Instagram to become a mysterious mood, and make followers question, who is ‘that girl that did your hair’?”

Placing the model on social media was the most effective factor Aprile might have accomplished. Shortly after beginning to put up on social media, she discovered herself out of a job as a result of pandemic. “My last day at ESPN was March 21 of 2020. Fourteen days later on April 4th of 2022 I went viral from a TikTok video with 1.1M Views simply applying my Mirror Sticker “Objects In Mirror Are Prettier Than They Appear” to my mirror. I offered out that week, then had 4.4M views and offered out of the “Knotty Brush”. This led me to consider if I can promote out through the pandemic, there was one thing right here that may very well be a profitable enterprise. I noticed by placing my full vitality into this, how far it might actually take me,” she shared. That enhance from Tik Tok led Aprile to launch a number of curated product sequence. Each sequence she launches is impressed by every chapter of her e book based mostly on her profession; each assortment is its personal story.

“The “Blowout Series” was my first launch. I began with a hat. I knew if I might promote a hat I might promote something. The thought behind my first hat was the truth that you solely have sure days of the week after getting a blowout that you simply put on your hair down however on the third or fourth day you’re virtually all the time in a hat. I created the “Dirty” Hat and “HatHair” hat to put on it in a witty means,” after she launched the hat she launched “1800BLOWME” stickers.I created “1800BLOWME” Stickers to placed on blow dryers and gave them away free of charge to construct my following again in 2018. Afterward, I launched the “Mirror Series”, “Bodega Series”,“ Vanity Series”, “Salon Series”, “Streetwear Series”, “Hot For Buns Series”. Since 2018, That Woman That Did Your Hair has grown 525% promoting out of product drops as many as ten occasions with stickers, the hats and The Knotty Brush as a few of the hottest merchandise.

The success of That Woman That Did Your Hair has led the merchandise to be in department shops in 2023 together with Aprile lastly ending the e book she initially began. Little did she know that the merchandise that she created to assist help her e book would turn into heart stage. “I created a brand that didn’t fit in, because I never fit in. I want ‘that girl that did your hair’ to emit confidence and ego, leaving people to feel the same way they would leaving my salon chair – only now using my products,” stated Aprile. As That Woman That Did Your Hair evolves, Aprile will proceed to develop and launch merchandise you want in your hair, all the time with a contact of ‘that woman’ humor.