How Essendant Makes use of Video To Join Management With The Entrance Line

The scenario

Essendant seeks visibility for its most necessary messages

Molly Whatley is aware of that if you wish to make a message stick, you might want to suppose past text-based communications. In her world, relying solely on conventional, static messages doesn’t lower it.

She is aware of that to actually make an affect, generally you want video.

Molly is a Senior Enterprise Assist Specialist at Essendant, a distributor of workplace and janitorial merchandise with 32 distribution facilities situated all through the US. In her position, she helps the President and CEO, serving to him join with associates about necessary firm messaging.

A troublesome job at any group. However at Essendant, that is much more troublesome as a result of nearly all of associates are warehouse employees with no entry to firm electronic mail.

“We send out a lot of communications,” says Molly. “But we were worried most of it wasn’t getting through to all of our associates.”

This drawback isn’t simply restricted to Molly’s position; it’s one thing all features wrestle with. Molly and her colleagues anxious there was a disconnect between the selections made by management and the way associates in any respect ranges absorbed that data.

Might they discover an impactful solution to get necessary messages in entrance of associates? And will they do it whereas nonetheless preserving tempo with day-to-day life on the firm?