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Query: I’ve been noticing that lots of the TikToks and Reels I watch are a part of an ongoing social media sequence. How can I begin one myself?
Whether or not you have got a particular area of interest as a content material creator or not, you most likely submit a couple of handful of comparable matters in your Instagram and TikTok that your followers need to hear about. A simple option to generate extra content material revolving round these very concepts is by making a social media sequence. A sequence means that you can put a twist on the content material you usually share.
TikTok has even not too long ago launched its Collection function which permits creators to share collections of posts behind a paywall.
We’ll go over some examples of profitable sequence from different content material creators and supply some ideas for beginning your personal.
A social media sequence is actually a brand new tackle the first content material you’re already creating in your TikTok and Instagram. With a sequence, the purpose is to create a number of movies revolving round one particular matter. The subtopic ought to nonetheless be related sufficient to your typical content material – to make sure it nonetheless resonates along with your followers – but in addition present new info.
Formidable Kitchen, a meals weblog run by cookbook writer Monique Volz and her staff, primarily shares recipes from their web site within the type of movies on Instagram and TikTok. However they’ve not too long ago launched two new sequence on their Instagram to diversify their content material.
The primary is their Dealer Joe’s sequence the place Monique takes a number of gadgets from the beloved grocery retailer and makes a fast and straightforward meal with them like this naan pizza.
The following is their Leftovers Collection, which is all about meals waste. Formidable Kitchen’s social media supervisor Rebecca gives helpful ideas and recipes to assist followers expend all of their groceries as an alternative of throwing them out.
As you possibly can see, these qualify as sequence as a result of the Formidable Kitchen staff can generate tons of content material for each concepts, making them extra than simply standalone posts. They’re additionally matters that revolve round their fundamental area of interest – meals – however permit them to department out from merely posting weblog recipes many times. A fan even applauded the staff for his or her leftover sequence within the feedback and mentioned, “Really love that y’all promote food waste reduction in addition to your amazing recipes! 🙌👏”
A social media sequence just isn’t solely a handy option to generate new content material in your Instagram and TikTok accounts, however it will probably additionally aid you appeal to new followers by diversifying your posts.
Listed below are the advantages of including a sequence to your social media posts.
Create extra content material
The most important profit to beginning a social media sequence is that it means that you can generate a ton of latest content material. To ensure that one thing to be a sequence, you’ll must plan out a number of Reels and TikToks that may aid you fill out your social media calendar. This could hopefully imply you’ll have a ton of content material and concepts able to share.
Spur extra creativity
You may be eager to department out or share one thing completely different out of your typical posts, and a sequence forces you to give you inventive methods to make your content material.
Influencer Radhi Devlukia posts cooking reels alongside together with her different well being and wellness content material however determined to attempt one thing completely different and shared a recipe that didn’t prove properly. She informed her followers that she’d be making a brand new sequence all about recipes folks shouldn’t attempt. This can be a enjoyable manner twist on the favored cooking content material that’s throughout Instagram and TikTok and helps Radhi’s sequence stand out.
The extra inventive you get along with your content material, the extra seemingly you’re to draw new followers and develop your social media neighborhood.
Arrange your posts
One other plus to a sequence is that it will probably can help you manage your content material extra successfully. If a follower of yours is interested by one explicit side of your work, you possibly can simply direct them to a particular sequence of yours. You may as well categorize every sequence with hashtags making it simpler to look in searches.
Should you’re not sure learn how to go about creating your personal social media sequence, listed here are some steps that will help you get began.
Brainstorm
Brainstorming concepts could seem daunting, however the excellent news is a sequence can basically be constructed off of your present content material. Take a look at what you’re already posting, and see how you are able to do one thing new with it.
Listed below are some concepts for potential sequence you possibly can create with examples.
Recommendation/How To sequence
CaliFullerfit posts content material all about train, primarily within the type of exercise reels and fitness center clothes hauls. However she’s not too long ago modified issues up with a brand new sequence discussing fitness center anxiousness.
Within the first episode of the sequence, she walks followers by way of an in depth plan for what they need to do after they enter a fitness center and really feel anxious.
She’s additionally requested her followers for his or her enter on Instagram Tales, which is a good way to brainstorm potential concepts in your sequence.
Think about making a sequence that gives recommendation and tricks to showcase your experience.
A “3 things to try” sequence
Make-up artist Katie Jane Hughes posts principally make-up appears to be like and tutorials on her Instagram account. Just lately, nevertheless, she’s tried out a brand new sequence known as “three things to try,” the place she highlights three make-up gadgets from a model and explains why she loves them.
Equally, you can create a sequence highlighting and reviewing merchandise. These might be merchandise that you simply’re already utilizing in your day by day life, merchandise you’ve created, or merchandise which are just like yours.
Vlog sequence
Content material creator Nabela Noor went viral in 2020 when she began her pockets of peace sequence on TikTok the place she movies an aesthetically pleasing glimpse into her happiest moments.
This 12 months, she determined to create a brand new vlog sequence the place she may join extra together with her viewers after receiving suggestions from her followers that her pockets of peace sequence felt a bit too produced.
On this new sequence titled #PopVlogs aka pockets of peace vlogs, Nabela does a mini vlog the place she talks on to her followers and walks them by way of her day.
A vlog sequence is a good way so that you can have a direct dialogue along with your neighborhood and present them a glimpse into your life.
Different concepts for a social media sequence
The excellent news is a sequence can actually be about something! Listed below are a number of different concepts to contemplate when launching a sequence.
- A product improvement sequence – take viewers behind the scenes of your newest product or launch
- A meet the staff sequence – interview your staff members and present a day of their life
- An ASMR sequence – create soothing and enjoyable content material ASMR type
- A behind-the-scenes sequence – take viewers behind the scenes of your work or present them how precisely you create your content material
- Attempting out a brand new restaurant/actions sequence – movie your expertise when making an attempt out a brand new product or exercise
Should you’re feeling such as you want extra assist with brainstorming, we advocate utilizing Synthetic Intelligence (AI) to bounce concepts off of. Buffer’s AI Assistant is usually a nice useful resource once you’re having a inventive block. I’ve even used AI writing instruments to help me with the ideation course of for a few of my weblog posts.
Create
Now comes the time to plan out the content material in your sequence. That is the place you’re taking every little thing out of your brainstorming classes and switch it into actuality. Collect the entire gear, gadgets, and no matter else is critical to make your movies.
Once you’re on this section, we advocate batch-creating your content material in your sequence to avoid wasting time and movie every little thing effectively.
Arrange
Right here are some things you are able to do to prepare your sequence and make it stand out when folks come to your Instagram and TikTok accounts.
- Use the identical cowl photograph – when posting movies in your sequence, we advocate creating a particular cowl photograph for the entire content material so folks can simply spot it in your Instagram and TikTok feed
- Title the sequence – every time you submit a brand new Reel or TikTok in your sequence, use the identical title and embrace ep. 1, ep.2, and so forth, to point out the continuation and that the video is a component of a bigger sequence.
- Embody Hashtags – utilizing particular hashtags in your sequence is a straightforward option to tag your posts and mark which of them are a part of a sequence.
Should you’re posting TikToks, you too can reap the benefits of their playlist function, the place you possibly can categorize your movies into varied collections. Word, not everybody at the moment has entry to this function.
Right here, content material creator Sahar Ayar has varied playlists together with, evaluations, brown lady must-haves, and make-up tutorials on the prime of her TikTok profile.
This makes it simpler in your followers to seek out your varied sequence.
Share
Upon getting every little thing filmed and able to go, it’s time to share your sequence with the world! We advocate making an announcement and teasing your sequence prematurely to get your followers enthusiastic about it.
Consider
After you’ve launched your sequence, it’s greatest to look at the metrics and see if it’s profitable or not. So as to take action it’s best to have a look at the engagement price, likes, feedback, and the way typically the video has been saved. Buffer’s analytics function is a good software to gauge how properly your content material is performing.
Hopefully, your sequence can be successful, but when not then it is best to take a step again and contemplate why.
It might be a difficulty of your followers needing to be made conscious of the sequence, which implies you might must do a greater job promoting and selling it.
We advocate sticking it out and a minimum of posting two to a few movies for the sequence because it generally takes a number of tries earlier than you actually get the grasp of one thing. Asking your followers for his or her enter on the sequence by way of Instagram Tales and different mediums can also be a good way to get suggestions out of your neighborhood and make tweaks if wanted.
Should you actually really feel just like the sequence is lacking the mark, then it’s time to return to the drafting board and brainstorm new concepts. Fortunately, there are such a lot of nice social media sequence throughout TikTok and Instagram that may hopefully encourage you to give you a brand new concept.
Hopefully, this Ask Buffer has motivated you to start out your personal TikTok or Instagram sequence! When you have a social media query for us, use #AskBuffer and tell us on Twitter!
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