How A lot Do Social Media Managers Make?

How a lot do social media managers make? Effectively, that relies upon.

We all know that’s most likely not the reply you’re in search of, however it’s the reality. Wage ranges are impacted by every little thing from geographic location to years of expertise and extra.

Fortunately, tons of assets have collected information that accounts for these variables. In the event you’re in search of a mean social media wage to your distinctive state of affairs, likelihood is you’ll find it on this article.

We’ve compiled information from sources throughout the online to give you every little thing you want to find out about common social media supervisor salaries. Use this info to set honest expectations and negotiate the pay you deserve.

What’s a mean social media supervisor wage?

Social media administration went from being questioned as a profession path to turning into a full-team operation. These new circumstances have companies competing to safe expertise, creating a super marketplace for these in search of a profession in social media.

Let’s take a look at how all this modification impacts base pay for social media managers of all stripes. Listed below are the wage ranges you possibly can count on by geographic market, trade, expertise, training and gender.

How a lot do social media managers make within the US?

Social media managers working in america can count on wage fluctuations based mostly on the area they work out of.

As of September 2022, the common wage for social media entrepreneurs throughout the US is a base pay of round $70,000 with alternatives for upward of $6,000 in extra compensation.

Supply: BuiltIn

Right here’s how that quantity adjustments if you take a look at particular cities throughout the US:

• New York Metropolis, NY: $76,908
• Los Angeles, CA: $71,380
• Chicago, IL: $66,974
• Miami, FL: $80,750
• Denver, CO: $65,978

In accordance with a current examine from Upwork, over 40 million American employees count on to work remotely within the subsequent few years. In the event you’re a social media supervisor who counts your self amongst them, you’re taking a look at a mean wage of $71,000.

How a lot do social media managers make in Europe?

In accordance with findings from the UK and Eire version of the Sprout Social Index™, hiring social media expertise is the #1 problem going through European social media groups as we speak.

Due to the rising position of social media in Europe, hiring has change into more and more aggressive within the area. Listed below are the common salaries social entrepreneurs can categorical in international locations all through Europe, in keeping with Glassdoor:

How a lot do social media managers make in several industries?

In relation to social, some industries appear to outperform others.

It might be because of viewers engagement or content material creation alternatives. Regardless of the case is, that social efficiency is commonly mirrored again in a social media supervisor’s incomes potential.

Zippia segmented their social media supervisor wage information by trade and located that professionals working in:

• Know-how can count on a mean wage of $76,786.
• Manufacturing can count on a mean wage of $71,841
• Finance can count on a mean wage of $68,394
• Retail can count on a mean wage of $68,247

How a lot do social media managers make based mostly on expertise?

Social has formally been round lengthy sufficient for us to look at long-term social media supervisor profession trajectories. Which means there’s new information on what entrepreneurs can count on to make as they acquire extra expertise.

Rachel Karten, social media marketing consultant and creator of the Hyperlink In Bio e-newsletter, surveyed 1,000 social entrepreneurs to investigate compensation tendencies. Her analysis discovered that:

• Social media professionals with 1-3 years of expertise make a mean wage of $56,605
• Social media professionals with 3-5 years of expertise make a mean wage of $64,320
• Social media managers with 5-7 years of expertise make a mean wage of $78,129

How a lot do social media managers make by gender?

Gender pay disparity is a persistent subject in advertising and marketing, the place the general common pay hole for full-time employees is a whopping 12.6%.

These discrepancies additionally exist on the earth of social. Karten’s Social Media Compensation Survey checked out common wage by gender and located that:

• Males obtain a mean wage of $78,989
• Girls obtain a mean wage of $71,223
• Non-binary people obtain a mean wage of $63,536

How a lot do freelance social media managers make?

Freelance social media managers and consultants have the ability to manage their workload, subsequently controlling their earnings. Protecting that money movement up begins with setting the suitable charges.

Knowledge from Upwork exhibits that the median hourly fee for social media managers ranges from $14-$35.

Challenge-based charges range by enterprise dimension and challenge kind. For instance, the common value of account administration companies for small companies is round $400-$2,000. Alternatively, bigger corporations would possibly pay wherever from $2,500-$10,000 for a similar companies.

3 Tendencies driving social media supervisor wage expectations

The present state of the US job market is complicated, to say the least.

Regardless of this, present and aspiring social media managers ought to stay optimistic. In a world the place social tendencies form every little thing from client shopping for habits to model status, social media managers aren’t a “nice-to-have.” They’re enterprise vital.

To higher perceive different drivers behind the information listed above, let’s check out three tendencies affecting social media supervisor wage expectations.

Wage expectations are reaching pre-pandemic ranges

In the course of the onset of the COVID-19 pandemic, many job seekers lowered their wage expectations in favor of stability throughout unsure instances. In accordance with a current report from Glassdoor, these expectations are on the rise once more.

The amount of cash job seekers count on when in search of a brand new position has elevated 43% from first-quarter 2021 to first-quarter 2022. As we speak, job seekers predict to make 34%  (or $9,253) greater than their present wage.

That quantity was nearer to $7,000 earlier than the pandemic, so there’s nonetheless some work to be carried out to shut the hole. However, if this steep progress is a sign of something, it’s that these working within the enterprise and know-how sectors could also be recouping these losses sooner than anticipated.

Social media roles have gotten extra specialised

How many individuals does it take to handle a strategic presence throughout a number of social networks?

In as we speak’s social panorama, fairly a couple of.

Shopper social media utilization has been steadily rising over the previous few years. Extra persons are turning to social to speak with and about companies, creating new alternatives inside the channel. Coincidentally, this additionally creates extra work for social media groups.

A fast search on any job board will reveal a number of new titles that fall below the umbrella of social media administration. Every of those new roles requires their very own social media talent set, whether or not that be account administration, information and analytics, content material creation or buyer care.

This improve in departmental scope has created new paths for profession development, serving to social media managers declare extra executive-level titles and better salaries.

SMMs are talking up about unfair expectations

Saying social has developed over the previous few years is like saying “water is wet” to a social media supervisor. These working exterior of social, nevertheless, could not share the identical understanding.

This disconnect has led to a number of job postings that request a full crew’s price of labor from a single particular person. It’s an outdated thought of what a social media supervisor can accomplish alone, even worse when it comes with an outdated wage.

A number of established social media managers have taken to #MarketingTwitter to voice their frustrations about these mismatched expectations. To higher perceive the dialog at massive, we used Sprout Social’s Superior Listening software to investigate Tweets despatched on the subject from January 1, 2022, to August 17, 2022.

We discovered that for the reason that begin of 2022, 2,183 authors have pushed over 430,000 engagements after talking out about discrepancies between work and wage expectations for social media managers. This Tweet from @ChiThukral sums the dialog up properly:

Social media managers are specialists with regards to elevating consciousness for manufacturers and causes. As they lean on these expertise to advocate for his or her profession and compensation progress, we’ll proceed to see positive aspects in wage averages.

Get the social media supervisor wage you deserve

In relation to wage discussions, preparation is important. Gathering market-specific pay information earlier than kicking off the dialog can guarantee a good negotiation course of. You need to know your price.

If you wish to study extra about your progress path within the wild world of social, take a look at this information to social media careers. We’ve obtained the within scoop on seven totally different profession paths so you’ll find your dream job.