Halloween Hashtags to Kickoff Spooky Season

Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary films are taking part in. The magic of spooky season is within the air and it’s time to your model to get in on the enjoyable.

On this article, we are going to unearth trending Halloween 2022 hashtags and the way your model can create a creepy marketing campaign to bolster your bigger social media technique.

Preserve studying (for those who dare).

Halloween is bewitching social media customers

Within the U.S., virtually everybody celebrates Halloween. About 93% of Individuals plan to have fun in 2022.

For some, Halloween is a minor vacation meant for consuming sweet and dressing up. For others, it’s greater than a vacation. It’s a life-style.

Social media is the place everybody from informal celebrants to spellbound fanatics go to search out the newest Halloween inspiration, aesthetics, developments and occasions. Based on our knowledge, the months main as much as this yr’s Halloween season have seen year-over-year progress on social. Particularly, August 2022 noticed a 66.23% improve in engagement quantity from August 2021.

Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content material discovery. Manufacturers can use Halloween tags to faucet into conversations their group is having on social.

Common Halloween hashtags for the 2022 spooky season

We turned to Sprout Social’s Superior Social Listening instrument to search out out which hashtags individuals are sinking their enamel into this Halloween. Use this listing to encourage your content material this yr.

1. #Halloween and #Halloween2022

Our knowledge from September 1-22, 2022, revealed hashtags like #Halloween and #Halloween2022 are main in recognition.

#Halloween was the commonest with over 466,000 engagements and 778,206,312 potential impressions throughout social platforms.

These hashtags are used on a wide range of posts, from occasion and giveaway bulletins to Halloweencore ornament inspiration. Their simplicity and prominence means they’re an ideal match for manufacturers of all types.

Beware: with such excessive quantity, it could be troublesome to search out the suitable viewers with these hashtags alone. Pair them with area of interest hashtags related to your services or products for finest outcomes.

2. #HalloweenCostume

Costumes are an important a part of Halloween. Whether or not you’re a fan of traditional costumes like witches and zombies or popular culture and humor-inspired seems to be, social media is residence to the most effective inspiration and DIY tutorials.

Based on our knowledge, #HalloweenCostume and #PerfectGroupHalloweenCostumes are the main costume-related hashtags.

Hashtags like #Handmade, #Classic and #ShopLocal are additionally fashionable when mixed with #Halloween. Use them to assist describe your content material and help different year-long social initiatives.

Retailers, make-up manufacturers and craft shops sometimes have the most effective use circumstances for costume hashtags.

3. #Autumn and #Fall

Halloween is synonymous with autumn coziness. Crunchy leaves. Fall flavors. Chunky sweaters. Scary film marathons.

#Autumn and #Fall are fashionable hashtags that enhance Halloween content material. Yow will discover them on life-style posts that assist viewers get within the spooky season spirit and summon the magic of nostalgia.

Does your model launch a seasonal autumn line? Might you incorporate your merchandise right into a Halloween aesthetic? If that’s the case, think about using #Autumn and #Fall with #Halloween in your submit.

4. #Spooky

What would Halloween be with out thrills? Slasher villains, haunted mansions and supernatural entities are the cornerstone of the horrific vacation.

Hashtags that borrow from Halloween’s spooky origins are fashionable for selling movies/exhibits and sharing memes/artwork.

#Spooky and #MichaelMyers are the preferred scary tags.

Use tags like this when your content material is supposed to shock (and petrify) your viewers.

5. #HalloweenNeeds

Folks flip to social media for Halloween how-tos. They need to learn to put collectively char-boo-terie cheese boards, fall bucket lists and Halloween film marathons.

Attempt filming an academic video to your followers and use fashionable hashtags like:

• #HalloweenNeeds
• #Pumpkin
• #TrickorTreat
• #CodeOrange

Prime Halloween hashtags manufacturers use to conjure vacation spirit (and tricks to create your personal)

Listed here are some distinctive, hair-raising Halloween hashtag marketing campaign examples that may go away you entranced.

#31NightsofHalloween

Twenty-four years in the past, 31 Nights of Halloween premiered on Fox Household (now often called Freeform) and was an prompt success. The TV particular broadcasts family-friendly Halloween films each evening in October.

The hashtag #31NightsofHalloween and the associated Twitter account have been born on social media in recent times. They’re utilized by the community and its many followers to hype up the seasonal programming block.

Freeform’s on-line group engages with #31NightsofHalloween with unparalleled enthusiasm—from sharing their like to creating memes to creating instructional sources.

Our knowledge reveals #31NightsofHalloween discovered large progress from 2020 to 2021, together with a 177% improve in complete quantity and a pair of,099% improve in potential impressions.

To seize the genius of the 31 Nights particular, go all in on seasonal holidays which can be vital to your group. Create your personal annual occasion, problem or giveaway to entertain your viewers. You should definitely incorporate a branded hashtag to assist generate buzz.

#HandmadeWithJOANN and #Halloween

JOANN Materials is the vacation spot for supplies it’s essential to make do-it-yourself costumes and residential decor. They use #HandmadeWithJOANN to show their followers how one can make blankets, wreaths and extra. Throughout October, they concentrate on Halloween on TikTok, Instagram and Fb.

They pair all their #HandmadeWithJOANN content material with #Halloween to repurpose certainly one of their tried-and-true tags for spooky season.

Take a cue from JOANN Materials by pairing Halloween and branded hashtags collectively. Not solely will you enhance your attain, you’ll additionally zero in on essentially the most engaged viewers.

#BringOnTheCandy

Final yr, Crest launched their #BringOnTheCandy giveaway. Though Halloween could not seem to be the time to be enthusiastic about oral healthcare, Crest discovered a novel angle for his or her model. Crest reminded individuals to handle their enamel in the course of the Halloween season.

Even when Halloween isn’t a pure match to your model, is there a manner you’ll be able to incorporate it into your technique that feels true to your id? Don’t be afraid to assume exterior the field and stand out from the gang.

Halloween hashtags are greater than only a bunch of hocus-pocus

Because the Halloween mayhem continues to develop, social customers can’t get sufficient of spooky season content material. Now that which hashtags are trending and how one can create your personal, plan a content material technique you’ll be able to cling your broom on.

Bear in mind to work in direction of your general social targets by incorporating hashtags which can be related to your viewers, model and distinctive seasonal choices.

Wish to brush up on methods at this time’s manufacturers are utilizing hashtags to their full potential? Learn: What’s hashtagging and how one can use it successfully.