Elon Musk’s Textual content Messages Present Perception into How his Twitter Takeover Plan Took Form

Critically, not per week goes by with out a little extra drama sprinkled into the Twitter/Elon Musk takeover battle.

With the courtroom trial now set for October seventeenth, we’re presently within the ‘discovery’ section, which is the interval wherein each authorized groups present their objects of proof for reference within the listening to.

And fortunate for us, on this occasion, it’s all public, which has this week given us entry to a raft of recent textual content message exchanges between a few of the key gamers, together with Musk himself, former Twitter CEO Jack Dorsey, Twitter board members, politicians, outstanding businessmen, Gayle King (?) and extra.

And what have we discovered?

As market analyst Ranjan Roy put it:

“You see that these multi-billion greenback offers should not probably the most intellectually rigorous”

Which is a really well mannered abstract – right here’s a take a look at a few of the key notes detailed within the 40 pages of Musk’s messages which have been submitted to the listening to.

First off, the entire Twitter/Musk saga was apparently sparked by former CEO Jack Dorsey, who had initially sought to get Musk onto the board of the corporate, earlier than Musk ultimately launched his takeover bid.

Dorsey’s view/hope was that Musk may have the ability to assist him change Twitter into an ‘open source protocol’

“I believe [Twitter] must be an open source protocol, funded by a foundation, or sorts, that doesn’t own the protocol, only advances it. A bit like what Signal has done.”

Messaging platform Sign is actually a non-profit group, which depends on grants and donations to keep up and develop the platform, versus advert {dollars}. Which Dorsey is a eager supporter of – his face even seems on the entrance web page of the app’s web site.

Dorsey sees Twitter as a equally ‘critical’ service, and Sign’s back-end course of has seemingly offered him with a imaginative and prescient of readability as to how Twitter may very well be higher – although it’s also essential to notice that Dorsey has made a whole bunch of thousands and thousands of {dollars} by promoting Twitter inventory.

It’s pretty handy, on this sense, that Dorsey has had a change of coronary heart on taking in advert {dollars}, and capitalism extra broadly. However this, seemingly, was the seed that acquired Musk extra intrigued. 

“It can’t have an advertising model. Otherwise you have surface area that governments and advertisers will try to influence and control. If it has a centralized entity behind it, it will be attacked. This isn’t complicated work, it just has to be done right.”

All through the method, Musk has riffed additional on this concept, outlining his personal plan to reconstruct Twitter on a blockchain-based system, which customers would then pay to entry.

“My Plan B is a blockchain-based version of twitter, where the ‘tweets’ are embedded in the transaction of comments. So you’d have to pay maybe 0.1 Doge per comment or repost of that comment.”

Musk’s thought is that by implementing a cost per tweet mannequin, at a comparatively tiny value, that might largely remove spammers and pretend profile peddlers, as it might then change into cost-prohibitive to run such applications. This system would additionally, theoretically allow Musk to additional promote Dogecoin, his favourite cryptocurrency (although the reference may be illustrative within the above instance).

This was the bottom plan, from which Musk’s curiosity grew. Primarily based on conversations with Jack, Musk would look to assist take Twitter personal, and re-build it as an open-source, user-controlled social media community, which might then imply that customers would dictate their very own guidelines round free speech and different considerations within the app.

In an effort to take issues to the subsequent stage, Dorsey then tried to get Musk onto the Twitter board. Which didn’t go properly.

In a DM despatched on March twenty sixth – three weeks earlier than Musk launched his takeover bid – Dorsey knowledgeable Musk that the Twitter board had voted to not give Musk a seat on the desk, as a result of, in Dorsey’s phrases, ‘they are just super risk averse and saw adding you as more risk’.

Given the battle that’s come since, it looks as if the Board could have been proper in its resolution, although Dorsey additionally means that this particular Board ruling was the ultimate straw for him, which led to him stepping away from the corporate fully, marking the top of his involvement within the course of.

So what comes subsequent?

Musk, in fact, buys up extra Twitter inventory, and basks within the glory of changing into the corporate’s primary shareholder, which then forces to Twitter to ask him onto the Board anyway. That then results in Musk assembly with Twitter execs, the place he outlined his plans for a manner ahead for the app.

These conferences additionally don’t go properly, which lastly results in Musk launching a hostile takeover supply, as a way to fulfill his imaginative and prescient for a brand new Twitter method.

As outlined in this DM from Musk, after assembly with Twitter CEO Parag Agrawal:

“Fixing Twitter with Parag won’t work. Drastic action is needed. This is hard to do as a public company, as purging fake users will make the numbers look terrible, so restructuring should be done as a private company.”

This message, in itself, appears to betray Musk’s logic behind pulling the pin on his Twitter takeover supply – proper right here, in a message despatched on April ninth, 5 days earlier than Musk tendered his $44 billion takeover supply for the corporate, Musk acknowledges that Twitter bot/spam rely is probably going vital, which will probably be a perceptual drawback in the event that they take motion as a publicly listed firm.

Musk has since sought to desert the deal primarily based on the truth that Twitter, in Musk’s view, had each misled him concerning the variety of faux profiles within the app and has withheld data to hamper any additional evaluate. However even earlier than Musk launched his takeover bid, he clearly knew that this was a possible drawback, which seemingly weakens his argument that the deal can not proceed primarily based on this factor.

As soon as Musk had launched his Twitter takeover supply, a variety of high-profile business-folk slid into his DMs to supply their recommendation.

Axel Springer CEO Mathias Dopfner sent Musk a long text message about how Musk ought to make Twitter ‘the global backbone of free speech’ by primarily eradicating all guidelines and restrictions on what individuals can put up within the app.

Investor Jason Calacanis advised that Musk ought to look to recruit YouTube star Mr Beast to put up unique content material to the app, in a bid to win over the youth, whereas Oprah’s greatest good friend Gayle King additionally acquired in contact to reward Musk for his ‘gangsta move’ in looking for to accumulate the app.

Once more, these are billionaires, dwelling in ridiculous mansions. Unsure how in contact with ‘gangsta’ strikes they honestly are.

Riot Video games president Mark Merrill additionally joined within the Musk sycophancy with this message:

“You are the hero Gotham needs – hell F’ing yes!”

There are additionally texts from Oracle CEO Larry Ellison, Microsoft chief Satya Nadella and LinkedIn co-founder Reid Hoffman, who all appear to be making an attempt to get in on the deal, although restricted element is introduced in these interactions.

There are some fairly cringe-worthy exchanges, as all of the essential individuals attempt to make sure that they keep in contact with the opposite essential people, as a way to hold being essential to 1 one other. And Musk himself is on the focus – which, actually, seems like the primary level of the sport to lots of the people concerned, or making an attempt to become involved within the deal.

Ultimately, nonetheless, Musk ultimately decides that he doesn’t truly need Twitter in spite of everything, which is what’s now led to this all changing into public, forward of the courtroom listening to.

The exchanges present some fascinating perception into the interior machinations of the tech trade movers and shakers, which finally additionally reveals that these persons are fully human, and their concepts should not radically completely different from something you or I might give you.

They simply have the cash, or know the suitable individuals – and it’s fascinating to see how the latter factor performs out within the varied exchanges introduced right here.

Total, it’s principally simply ‘of interest’ versus including any actual perception into the state of the deal. The actual developments will are available in a couple of weeks, when Musk vs. Twitter will get underway within the Delaware Court docket of Chancery, and we lastly discover out if certainly Musk will probably be compelled to go forward and takeover the app.

Then, possibly, we’ll see Musk implement his open-source, Dogecoin cost plans for tweets.

(Notice: Musk did additionally, in a later textual content alternate, forged doubt over whether or not a crypto-based social community might ever be viable at scale, however he might nonetheless attempt.)