Elon Musk’s ‘Twitter 2.0’ is more and more trying like Twitter 1.0 with minor tweaks, with varied components like tweet view counts, up and downvotes, and subscriptions all examined at completely different instances previously, and all deserted resulting from earlier Twitter administration discovering no main worth in them.
However that, after all, doesn’t essentially imply that they had been proper, and possibly there’s a approach for Elon and his new group to rejuvenate these outdated proposals, repackage them as one thing new, and probably even get individuals to pay for them as add-on options.
Appears we’ll discover out, with Elon additionally, apparently, trying so as to add tweet reactions into the combo.
There undoubtedly have to be extra reactions
— Elon Musk (@elonmusk) December 23, 2022
Which Twitter has additionally tried, several times, previously.
The newest tweet reactions experiment got here in March final 12 months, when Twitter sought consumer suggestions on the potential of extra emoji response choices along with the Like ‘heart’ icon.
And there’s some logic to that. Reactions have develop into a recurring response choice for many individuals, as a result of they’re now accessible in so many social and messaging apps. Twitter itself already has reactions in DMs, with six extra choices accessible, along with the only ‘heart’ response that you need to use in regular tweets.
And let’s face it, a ‘heart’ isn’t relevant in lots of conditions – so possibly tweet reactions is sensible, and could be a superb accompaniment, regardless of the choice being shelved repeatedly by the earlier Twitter group.
It does appear to be Elon’s going to strive it out, with many of the suggestions that he’s flagged in his tweets making it via to Twitter manufacturing to date.
Essentially the most fascinating side, then, shall be to see whether or not that response set additionally contains ‘thumbs up’ and ‘thumbs down’ choices, which Twitter has in DMs. Which might additionally develop into an fascinating response, and potential rating consideration.
Musk has already signaled that Twitter’s looking to factor more user response options into tweet ranking, with mute and conceal actions set to restrict tweet and consumer attain. Possibly, up and downvotes, even by way of reactions, might be one other consideration – and actually, if Musk needs Twitter to be a real reflection of the individuals’s voice, he ought to be seeking to incorporate direct suggestions response alerts into the combo.
That’s a bit more durable on Twitter, provided that the principle feed updates in real-time, so you may’t at all times rank tweets based mostly on consumer votes. But it surely might be a option to glean extra suggestions on what individuals need, and don’t need to see, general, which might be one other component in Musk’s broader reformation of the app.
Both approach, it’s one other component to think about. Probably, if Elon and Co. truly roll it out.