Right here’s one factor most of us agree on … creating content material is time-consuming.
Final month, I spoke to a bunch of Buffer followers and located that 71 p.c wished a quicker strategy to create and publish content material.
After listening to this, I made a decision to crunch the numbers behind content material creation.
The typical Buffer consumer publishes 9 posts a day.
Normally, this includes loading up a separate platform the place the content material is saved. That is perhaps a Trello board, a Notion doc, or a Google Sheet. It takes not less than 90 seconds, to load up the content material, copy it over to Buffer, examine its formatted appropriately, and to schedule it.
90 seconds per put up may sound quick, nevertheless it provides up. Mixed it’s:
- An hour and a half every week.
- Seven hours a month.
- Or, 84 hours a yr.
In different phrases, annually the typical Buffer consumer will spend two-working weeks (84 hours), simply copy and pasting content material from one platform into Buffer.
I’d fairly you save that point and take a vacation some place sizzling.
So, I’m delighted to introduce Concepts, the most recent function from Buffer.
The concept behind Concepts
With Concepts you possibly can retailer all of your nice concepts, tweak them till they’re prepared, and drop them straight into your Buffer queue.
That may prevent two-weeks a yr. No extra copy-and-pasting from one platform to a different, with all of your concepts in a single place, you possibly can work quicker and smarter.
With Concepts, you possibly can seize and retailer your nice concepts every time they arrive to you.
Whether or not that’s on the go together with our cellular app, across the net through our browser extension, or within the second on the Buffer desktop app.
Plus, Concepts is designed to be easy and intuitive to make use of, but highly effective sufficient to retailer all kinds of concepts. You may add photographs, gifs, movies, hyperlinks and extra to your concepts.
By saving all of your greatest concepts in a single place, you’ll have a gallery of curated content material that may hopefully encourage you to create much more.
8 concepts to get you began
Saving Concepts to Buffer is easy and initiative. With the Buffer browser extension, you possibly can spotlight any textual content, right-click, and save to Concepts.
Why don’t you attempt it out?
Listed here are eight Concepts it can save you to get began 👇
- Create a how-to-video that paperwork how your service/product works 📹
- Accomplice with one other model for a bit of content material 👫
- Do a social swap: have a staff member take over social for a day 🔄
- Distill a weblog put up into a fast 30 second TikTok 📽
- Pull a quote out of your weblog put up and share to Pinterest📍
- Ballot your viewers on Twitter or LinkedIn 🗳
- Ask one in all your teammates to do an AMA about their job 🙋♀️
- Stroll via a list-based weblog put up on Twitter Threads or an Instagram Carousel 🧵
Why not save these solutions to Buffer as Concepts and switch them into content material in your personal social channels.
⚠️ One level to concentrate on, some Buffer customers who signed up over a yr in the past and haven’t migrated on to the New Buffer platform gained’t be capable to entry Concepts simply but. So, in case you can’t see Concepts in your Buffer dashboard that will probably be why. Nonetheless, don’t fear, shortly we’ll supply a manner so that you can switch onto the New Buffer platform to entry Concepts, plus a number of different new Buffer options.
What’s subsequent for Concepts
We’re simply getting began with Concepts. It’s been great to listen to a number of companies and people share how a lot they love the function, and we will’t wait to maintain evolving the function. Subsequent up, we plan to construct out the cellular app performance, promote instructed Concepts, and supply tags and classes.
We’d love to listen to from you! When you’ve given Concepts a attempt, how’s it going? What would you prefer to see us add to it? Get in contact with us on Twitter to share your ideas and suggestions.
Get began with Concepts right here →