As soon as deemed a platform purely for kids desirous to have enjoyable sharing goofy dance movies, TikTok is now being utilized by many professionals as a strong lead generator. It’s time that realtors open up and discover the potential that TikTok for actual property can have for his or her enterprise.
With over a billion month-to-month lively customers, professionals from all kinds of industries have begun leveraging the app to additional their enterprise attain, and this consists of the true property sector.
So simply how can an actual property agent leverage TikTok and save a big quantity on actual property advertising methods? Listed here are the steps you possibly can take as an actual property agent to maximise the alternatives introduced by means of this video-app phenomenon.
New to TikTok?
In case you are fully new to TikTok, you’ll have to arrange an account with the app. It is a fast and simple course of, and like many downloadable apps, you possibly can register for an account by utilizing your e mail deal with, telephone quantity, or by way of your Fb or Google profile.
Selecting a Username
As with all further platform you add to what you are promoting, model continuity is a should. You need your supposed viewers to have the ability to discover you simply, and for newcomers to your model to grasp what you do at first look. Due to this fact it’s perfect for those who can embrace the time period ‘realtor’ or ‘real estate’ in your title and probably the realm you serve, too.
The advantage of selecting a TikTok username is that, not like another websites and apps, TikTok makes it simple so that you can change your username at a later stage.
As you arrange your profile, be sure you embrace a hyperlink to your web site touchdown web page, or different social media channel for those who choose. TikTok permits customers to position one hyperlink on their profile web page, which followers can instantly click on on to be taken to the linked web site. You possibly can additionally arrange a linked touchdown web page that’s particular to TikTok to achieve simpler insights as to what number of leads the platform is producing for you.
How Does TikTok Work?
In case you are new to the app, it’s finest to spend a while familiarizing your self with it earlier than you try to submit something. Like many social media-style platforms, TikTok exhibits you a feed of posts by the accounts you at present comply with, in addition to some instructed content material based mostly in your pursuits.
The ‘Following’ web page is the one exhibiting content material from the individuals you’re following, whereas the ‘For You’ web page is a feed of content material options based mostly in your preferences. Many TikTok customers spend a great deal of time on the ‘For You’ part, because it offers them quick access to a spread of recent supplies, companies, and creators that they could not in any other case have discovered. The best way by which TikTok introduces its customers to others permits professionals like actual property brokers to seize the eye of recent potential leads and construct a following comparatively shortly.
Leveraging TikTok’s Algorithms
One of many causes that TikTok is such a phenomenon and as worthwhile to actual property brokers as it’s, is because of its ‘For You’ web page’s algorithm-driven, quick-fire feed of video content material.
The content material that seems on a TikTok consumer’s For You feed is curated utilizing algorithms related to their location, pursuits, search historical past, and the best way they work together with on-line advertisers. As a result of these metrics decide what content material TikTok feeds to its customers, new customers can create content material that has the potential to succeed in a large viewers and even go viral with no need to pay for promotion or have a big following in place. Leveraging these alternatives can save a big quantity of actual property advertising finances.
Additional Studying: 5 Causes Why TikTok Advertising Is The Hottest Social Media Development For Companies In the present day
9 Suggestions for Actual Property Brokers to Get Began on TikTok
Of all the actual property advertising methods that exist, TikTok is the latest and probably essentially the most highly effective. Listed here are our 9 ideas that will help you crush it and acquire huge publicity for you – and your listings!
1. Take into account Niching Down
TikTok’s algorithms and trending patterns make it the right platform to determine a distinct segment inside the true property trade. You possibly can select to deal with particular forms of purchasers, similar to For Sale By Proprietor (FSBO) listings. If you happen to decide to maintain your focused client-base broad, you possibly can nonetheless create niched content material similar to for property flippers, or first-time consumers.
Chances are you’ll discover that you just organically begin to entice a selected demographic or consumer kind, and this might lead you in a niched path. It could actually be an excellent indication of what class of potential consumer you’re most certainly to proceed attracting on the platform. From there, you possibly can deal with maximizing that chance additional.
2. Repurpose Content material You’ve Already Made
With regards to making the leap and creating your individual content material, an excellent place to start out is to think about what content material you have already got that may very well be repurposed.
Presuming that you just already make video content material to your property listings and add them to different websites similar to Zillow, Redfin, and even Fb Market for leases, you have already got materials that you can edit to go well with TikTok. You possibly can additionally repurpose present content material from different platforms similar to Instagram or YouTube – any content material you could edit to make an excellent TikTok video can and must be leveraged – half the work is already carried out, and this may be a good way to get began.
Typically, property showcase movies are longer than the utmost 3 minutes TikTok restrict. Nonetheless, by enhancing completely different sections down, you possibly can create a number of TikTok movies that give your viewers bite-size tasters of your property listings.
There are a selection of how you could make your content material considerably extra partaking. For instance, you can use easy transition enhancing to separate your movies and invite your viewers to maintain scrolling for the complete image, or you can pace parts of your video as much as create jam-packed content material. Try the success that TikTok’er @heider_realestate is having fun with, because of her sped-up property movies edited with vibrant music. It’s additionally common to make use of trending audios on TikTok to make content material extra entertaining.
In line with a survey carried out by video-makers, Biteable, actual property listings that incorporate video content material obtain as a lot as 403% extra inquiries than these that don’t. Let’s face it, in our extremely digitized world, video content material is crucial for the expansion of any enterprise that sells a visible product.
Whereas TikTok does enable movies of as much as 3 minutes to be uploaded, it’s price noting that TikTok content material that’s 15 seconds or much less achieves a mean watch time of 90% or extra. So, wherever you possibly can, preserve your content material snappy.
Additional Studying: Repurposing Content material: 15 Particular and Widespread Strategies
3. Get Inventive
Whereas repurposing any present video content material you could have is a good way to get the ball rolling, it’s significantly necessary that your content material on TikTok be extremely partaking to maximise your possibilities of rising an viewers. TikTok content material is famend for being enjoyable, gentle, snappy, and interesting – quick bursts of video that shortly get to the purpose and ship info or messages in an entertaining means.
You may and will take the time to achieve inspiration from at present trending content material within the area of actual property, though it’s essential that you just stay as distinctive as attainable, significantly in your supply. For instance, many actual property brokers combine up their property itemizing movies with content material that focuses on different facets of the trade – be it curb enchantment, decluttering ideas, the right way to negotiate a sale, and so forth.
4. It’s OK to be Digicam Shy
In case you are a bit of digital camera shy or discover it troublesome to speak on digital camera, TikTok is the right platform to get round these points. On TikTok, quirky content material will not be solely the norm however is predicted and loved by its customers.
If you happen to’re a pure on digital camera, nice – be at liberty to talk and carry out away. However, for those who’re rather less assured, there are lots of methods to create partaking content material with out you being underneath the highlight. For instance, many realtors add content material that options the important thing messages in textual content blocks versus talking instantly into the digital camera. Relying on the message, the background might function property photographs or the agent doing a trending dance – on TikTok, just about something goes. You too can shoot a video of you pointing to textual content packing containers after which add them afterward if you edit the content material prepared for add. As quickly as you’re taking the time to look at a wide range of present content material, you will note how assorted it’s, and the concepts will begin to movement.
5. Maintain it Actual
One of many distinctive issues about TikTok is that its customers count on and revel in authenticity over closely curated content material. Because of this you needn’t be a pure performer or speaker, and many others., to do extremely effectively on the platform; you principally have to be prepared to let free and have enjoyable. That’s to not say that professionally curated content material bombs on TikTok, but it surely usually requires a bit of inventive edge to be effectively acquired.
Additional Studying: Instagram for Actual Property: A Full Information for Brokers to Construct Like, Know and Belief
6. Don’t Fear About Enhancing
In case you are new or in any other case inexperienced in enhancing video content material – otherwise you merely want to avoid wasting time – TikTok options in-app video enhancing instruments and an accessible audio library to make enhancing your content material fast and simple. Options similar to ‘stitch’ and ‘duet’ are significantly useful when enhancing content material.
The ‘stitch’ device permits you to clip and embrace scenes from one other TikTok consumer’s content material in your individual (whereas credit score to the unique creator is retained). The ‘Duet’ device allows customers to submit their video side-by-side with one other creator’s video, with each taking part in concurrently within the feed. This is usually a useful gizmo for networking by means of enjoyable collaborations whereas creating partaking content material to drive extra leads.
7. Use TikTok Audios
Except you’ve been residing underneath a rock, you will have probably come throughout TikTok movies that includes customers miming to random audio clips. These audio clips may very well be something from film or TV scripts, tune lyrics, or just random sounds.
Some social media platforms, similar to Fb or Instagram, rely lots much less on audio as part of video content material, however on TikTok, it is crucial and anticipated. It’s attainable to add silent content material to TikTok, however the platform has positioned itself as being powerfully pushed by audio, so it might usually appear odd.
As well as, as a result of the app is so audio-driven, many particular audios undergo a interval of trending. When an audio clip is trending, you’ll probably hear it a number of instances from completely different customers in your feed. Many of those trending audios get thousands and thousands – if not billions – of views day by day, very like a trending hashtag on Instagram.
8. Leverage TikTok Developments to Drive Your Content material
The TikTok tradition is one in all continuously evolving traits in audio, humor, model, dancing, and extra. Customers are regularly importing contemporary content material that includes no matter new pattern is, effectively, trending!
Discovering a option to embrace no matter is trending into your actual property content material is a wonderful option to develop your viewers additional; you simply need to get a bit of inventive. Take this instance of distinguished actual property TikTok’er @texastattooedrealtoer. She humorously incorporates a trending audio to depict the response of a possible purchaser being requested to up their provide on a home.
Examples like this simply go to point out that not each add must be a critical message relating to an inventory or different enterprise angle. The purpose of leveraging TikTok particularly, is to make use of the character of the platform to broaden the best way you attain and have interaction with potential purchasers.
Additional Studying: TikTok Influencer Advertising: The Fast Jumpstart Information
9. Submit Constantly
Within the huge scheme of issues, TikTok remains to be a comparatively new social media platform, and continues to develop quickly. That is largely attributable to its distinctive algorithm-driven content material feed that provides everybody an equal probability of rising a large viewers and going viral.
As with all social media channel, it’s pivotal to your success on the platform that you just submit recurrently. The fantastic thing about making certain that your TikTok posts are constant is that the app does a whole lot of the give you the results you want with regards to organically growing your attain.
Ultimate Ideas on TikTok for Actual Property Brokers
The distinctive qualities of TikTok make many professionals, similar to actual property brokers, hesitant to strive it. Its quirky, gentle, and enjoyable content material repute doesn’t instantly strike you as an apparent place to conduct critical enterprise. Nonetheless, there are numerous methods to create skilled content material in an enticing means that befits the location.
Actual property brokers are shortly studying that there’s huge potential to be leveraged on a web site that allows vital attain. It simply takes a bit of creativeness to craft the suitable content material. With over a billion month-to-month lively customers and counting, it’s too huge of a chance to disregard.
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Hero Photograph by Mourizal Zativa on Unsplash
Jennifer Seene is a contract journalist involved in actual property traits, up and coming neighborhoods, residence renovation & enchancment, and different matters.