74+ Pinterest Statistics to Increase Social Promoting in 2023

1. Pinterest has 445 million month-to-month energetic customers worldwide.
2. With 86 million MAUs, the US has the best variety of Pinterest customers.
3. The US was adopted by Brazil with 27 million customers (although they solely account for about 8% of the site visitors to the web site) and Mexico with almost 18 million customers.
4. 44% of the web site site visitors comes from the US.
5. Females make up greater than 75% of the customers on the platform.
6. Ladies between the ages of 25 and 34 account for 29.1% of Pinterest’s international viewers.
7. Over 16% of Pinterest’s person base are girls within the 18 to 24-year age group.
8. In comparison with Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had considerably fewer Gen Z customers in 2022.
9. 31% of millennials within the UK with a family revenue of over £100K are on Pinterest
10. Greater than 75% of Pinterest customers are from exterior the U.S.

Pinterest Utilization Statistics

Pinterest is a good place to create and uncover new Concepts. And folks love to look on it, a lot in order that greater than 2 billion searches occur on Pinterest every month.

Companies and creators use this to share their prime secrets and techniques and hacks and with their followers to construct a prolific and long-lasting neighborhood.

And with regards to sharing info, like different platforms, video tops the record on Pinterest too. With near 1 billion video views every month, you’ll be able to safely wager on video pins to attach along with your viewers.

Furthermore, 82% of all Pinterest customers use the app on the cell app. Take a look at extra Pinterest statistics to get some thought about its utilization metrics.

1. Greater than 2 billion searches occur on Pinterest every month.
2. Individuals watch near 1 billion movies a day on Pinterest.
3. 82% of customers use Pinterest on its cell app.
4. Per each Pinterest go to, 5.5 pages had been visited, and the common go to length was virtually six minutes.
5. 77% of their customers on Pinterest are loyal to the model.
6. UK Customers Spend Much less Than an Hour on Pinterest Per Day.
7. 85% of Pinners say they use Pinterest to plan new tasks.
8. The common Pinterest person sorts in 8 searches monthly.
9. Pinterest customers, basically, spend 29% extra whereas buying than non-users.
10. In Q3, Gen Z customers grew double digits yr over yr, accelerating from Q2.
11. 86% of millennials use Pinterest to plan life occasions.
12. 63% of millennials use the platform to seek for services.
13. Over 75 billion pins have been uploaded to Pinterest.
14. Excessive-income households are twice as possible to make use of Pinterest as low-income households.

Pinterest Engagement Statistics

Don’t suppose twice earlier than including a Pinterest pattern to your content material technique. Why? As a result of tendencies on Pinterest maintain 20% longer month-to-month progress than on the remainder of the web.

However how do you observe these tendencies.? Nicely, video pins get probably the most engagement, so begin with them. Due to movies, Pinterest is now not all about simply pinned pictures and hyperlink posts.

Pinterest stats present that video views have elevated by 200%, wrestling in heavy engagement. 55% of Pinterest customers use the platform with the intent to buy and purchase, producing direct gross sales for many entrepreneurs.

Aside from common searches, there are additionally 600 million visible searches by way of Pinterest lens every month. So if any non-following person stumbles throughout your product, they can provide it a fast scan and buy the merchandise from you!

How cool is that?

Listed here are some extra Pinterest statistics on engagement that can assist you create higher promotional methods.

1. Pinterest tendencies outperform different web tendencies by 21% every month.
2. 60% of customers go surfing to “view pictures” on Pinterest.
3. Posting is best round midday and at night time.
4. Pinners are 5x extra more likely to buy from Strive On-enabled Pins than normal Pins.
5. Pinterest energetic customers have saved greater than 200 billion Pins altogether.
6. 98% of customers have tried one thing they’ve seen on Pinterest.
7. The common variety of pins made by an energetic feminine person is 158.
8. Dads are 3x extra more likely to have shared boards than the common male pinner.
9. Descriptions which might be 100-200 characters in size acquire extra recognition.
10. Pins within the trend class are hottest on Thursday.
11. A Pin together with a selected name to motion will increase engagement by 80%.
12. Video views on Pinterest have elevated by 200%.
13. 78% of Pinterest customers say seeing model content material on the platform is helpful.
14. 55% of individuals use Pinterest to buy and purchase.
15. 89% of U.S. pinners use Pinterest for inspiration of their path to buy.
16. 98% of the customers have tried one thing they discovered on Pinterest.
17. Pinterest is hottest with girls—particularly mothers.
18. Associated Pins account for 40% of engagement on Pinterest.
19. Greater than 56 million pinners actively have interaction with dwelling content material.
20. 70% use Pinterest to seek out equipment, watches, and jewellery.
21. 52% use their platform to develop their information of nice meals and drinks.
22. Dads are 3x extra more likely to have shared boards than the common male pinner.
23. 80% of mothers use Pinterest.
24. Pinterest tendencies elevated to 56%, whereas the remainder of the platforms rose to 38%.
25. 600 million visible searches happen by way of the Pinterest lens each month.

Pinterest Enterprise Statistics

There’s undoubtedly some excellent news for entrepreneurs who’ve continued to make use of Pinterest for enterprise. Interactions with Pinterest buying pins have elevated by 44%.

And in case you are seeking to drive site visitors to your on-line retailer, then you’ll be happy to know that Pinterest drives 33% extra site visitors to e-commerce web sites than Fb.

In case you are a lesser-known model, Pinterest can assist kickstart, as 97% of Pinterest searches are unbranded. It’s additionally really useful to go for a number of pin sorts like wealthy pins, product pins, movies, and so forth.

Try these Pinterest stats for utilizing the platform to spice up your small business the fitting manner.

1. In comparison with Fb, Pinterest sends 33% extra site visitors to e-commerce web sites.
2. 55% of individuals use Pinterest to buy and purchase.
3. For each $1 spent on Pinterest advertising and marketing, gross sales are generated at a price of $4.30.
4. 61% of Pinners within the UK have gone buying because of seeing branded content material.
5. 78% of customers imagine branded content material to be useful.
6. Purchasing is a prime precedence for 48% of Pinterest customers.
7. In Q3 2022, Pinterest generated $685 million in income, of which $575 million got here from the US & Canada alone.
8. Consumers on Pinterest spend twice as a lot month-to-month than social consumers on different platforms.
9. The worldwide Pinterest income has elevated by 8% y-o-y progress.
10. 46% of weekly Pinners have found a brand new model or product on Pinterest
11. Interplay with natural Pinterest buying pins has elevated by 44%.
12. 87% of individuals on Pinterest have purchased a product due to Pinterest, whereas 93% use Pinterest to plan a future buy.
13. 76% of pinners save objects to buy later.

1. 97% of all searches on Pinterest are unbranded.
2. Pins that present a services or products in motion are 67% extra more likely to drive gross sales.
3. 85% of pinners put visuals first when looking for attire and furnishings.

Pinterest Advertisements Insights

It’s clear by now that Pinterest customers love to buy on the platform. Pinterest needs the identical, and therefore, retains rolling out advert options to evolve social commerce on the platform.

Pinterest adverts can doubtlessly make you attain thousands and thousands of individuals. The most effective half is 78% of Pinterest customers have agreed that branding content material, together with adverts, may be very a lot related to their pursuits, and they might proceed to search for them even sooner or later.

So we advise pinning virtually 5-6 instances day by day to create a constant presence on the platform for higher branding and attain.

Posting and sponsoring your pins will certainly enhance your metrics and allow you to accomplish your social promoting objectives quicker on Pinterest. Listed here are a couple of extra Pinterest statistics on advert demographics and performances.

1. 61% of Pinterest customers have bought after seeing a sponsored pin.
2. Pinterest’s Advert Income Is Anticipated to Exceed $4 Billion by 2026.
3. On Pinterest, advertisers might attain greater than 200 million customers.
4. In comparison with different social platforms, Pinterest’s buying commercials generate 3 times as many conversions and a 2X enhance within the optimistic incremental return on advert expense.
5. Advertisements that use “lifestyle” images have a 32% higher click-through price than those who use “stock” product pictures.
6. The best attain rating of Pinterest is witnessed within the U.S., adopted by Brazil and Mexico.
7. Nearly all of advert audiences on Pinterest are from the age group of 25-34, which constitutes 38.8% of all Pinterest customers.
8. Quarter-on-quarter change in Pinterest’s promoting attain is +4.4%.
9. 78% of customers say content material from manufacturers is helpful, together with adverts.