60+ Twitter Statistics to Skyrocket Your Branding in 2023

Twitter Demographics Statistics

Regardless of being a turbulent 12 months, Twitter has managed to maintain a household of 237.8 million day by day lively customers and 368 million month-to-month lively customers.

Whereas the U.S. nonetheless dominates the charts of the Twitter inhabitants with 76.9 million customers, Japan and India are additionally amplifying their progress on the platform shortly, with 58 and 23.6 million customers, respectively. Take a look at extra Twitter statistics on demographics from right here.

1. Twitter has 368 million month-to-month lively customers.
2. The U.S. leads when it comes to inhabitants with 76.9 million customers, adopted by Japan and India with 58 and 23.6 million customers, respectively.
3. Twitter has a 56.4% male viewers and a 43.6% feminine viewers.
4. Most of Twitter’s viewers (38.5%) is between the 25 to 34 age group. Individuals aged between 13 to 17 years make up simply 6.6% of Twitter userbase.
5. 25.47% of Twitter’s site visitors comes from the US.
6. Most of Twitter’s viewers (38.5%) belongs to the 25 to 34 age group.
7. Twitter’s model worth progress fee in 2022 is 85%.
8. Twitter is the fifteenth hottest social media on the earth when it comes to customers.
9. 7.1 billion individuals visited Twitter.com this 12 months.

Twitter Utilization Statistics

Twitter is without doubt one of the most fast-paced networks the place so many issues are occurring.

The fixed stream of tweets on virtually each subject makes it a go-to place for adults to remain up-to-date on trending scoops.

One-fifth of Twitter customers under the age of 30 visits the platform ceaselessly to replace themselves on their favourite matters.

Twitterati likes to meet up with the information on the community. 57% of U.S. residents who catches information on Twitter consider the platform has elevated their understanding of present occasions.

Listed here are some extra Twitter statistics showcasing the mammoth utilization metrics!

1. The Twitter person spends 5.1 hours a month on Twitter. If we break it down, it signifies that a median Twitter person spends 10 minutes on the platform day by day.
2. One-fifth of Twitter customers under the age of 30 visits the platform ceaselessly to replace themselves on their favourite matters.
3. 25% of customers use the app each week, whereas 71% go to a minimum of weekly.
4. 55% of Twitter customers entry the platform usually to get information.
5. 69% of Twitter customers within the U.S. use the platform to get information.
6. 57% of U.S. residents who catches information on Twitter consider the platform has elevated their understanding of present occasions.
7. 96% of Twitter Customers within the U.S. Report Utilizing the Platform Month-to-month.
8. 30% of Twitter customers stated that the platform has made them politically conscious.
9. 82% of Twitter customers entry the platform for leisure functions.
10. 6000 tweets are despatched in a single second.
11. 80% of lively customers entry Twitter through smartphones.

Twitter Engagement Statistics

Twitter is nice for creating engagement sprees in seconds. You simply should be insanely artistic and good with phrases to get your message throughout. Not like different platforms, Twitter is extra of a wordplay.

Couple it with hashtags, and you might be assured higher attain. Utilizing simply 1-2 hashtags can truly enhance your engagement by 21%.

You may also put out GIFs and movies so as to add context to your content material additional. Take a look at some superb Twitter statistics that may provide help to devise out-of-the-box methods.

1. Individuals Tweet about soccer greater than some other sport on Twitter.
2. Twitter Ranks because the fifteenth Most Standard Social Community.
3. 79% of entrepreneurs have continued leveraging Twitter Areas.
4. The common variety of hashtags used every day on Twitter is 125 million.
5. Utilizing 1-2 hashtags can get you 21% extra engagement.
6. Tweets with greater than 2 hashtags may need 17% lesser engagement.
7. Hashtagged tweets have a 55% extra probability of being retweeted.
8. A person on Twitter has a median of 707 followers.
9. 391 million individuals on Twitter don’t have any followers in any respect.
10. The highest 10% of tweeters contribute 92% of tweets within the U.S.
11. Twitter’s timeline generates +31% greater emotional connection and +28% greater ranges of memorability versus the social media common.
12. “Face with Tears of Joy” is used 14.5 billion instances, making it the most-used emoji on Twitter.
13. Tweets with a GIF acquire 55% extra engagement than these with out.
14. Individuals watch 2 billion movies on Twitter day by day.
15. Tweets with hashtags have witnessed engagement by 100% for people and 50% for manufacturers, as per the newest hashtag stats.

Twitter Enterprise Statistics

As a consequence of latest occasions, the way forward for companies on Twitter seems to be a bit of hazy, however relaxation assured, it’s not completely doomed.

As a matter of truth, customers like to work together with manufacturers and companies on Twitter. 16% of web customers aged 16-64 use Twitter for model analysis.

Companies have been taking part in it secure on Twitter with common tweets. A lot of the manufacturers cater to their followers on this platform. Corporations have even admitted that utilizing the community to handle customers’ issues has fetched them a 19% carry in buyer satisfaction.

Twitter is a go-to place for customers to rant and rave or search assist from companies. You possibly can even create one other Twitter account simply to resolve buyer inquiries and issues.

In addition to these, manufacturers have additionally discovered Twitter match for gross sales. 40% of customers have admitted they’ve bought one thing they noticed on Twitter! Listed here are a couple of extra Twitter Stats that favor the utilization of Twitter for enterprise.

1. 16% of web customers aged 16-64 use Twitter for model analysis.
2. Based on Twitter, “a 10% increase in Twitter Spaces discussion rooms has resulted in a 3% increase in sales volume.”
3. 77% of Twitter customers really feel extra optimistic about manufacturers which can be group and society centered.
4. 67% of B2B entrepreneurs use Twitter as a digital advertising and marketing instrument.
5. 54% of Twitter’s viewers is extra more likely to buy new merchandise.
6. Twitter has 41.5 million monetizable day by day lively customers in the US.
7. Twitter generated $1.18 Billion in income within the second quarter of 2022.
8. Twitter has a market cap of $29.56 billion as of September 2022.
9. 40% of Twitter customers buy a product after coming throughout it on the platform.
10. 85% of SMB customers on Twitter say offering customer support is essential.
11. 53% of Twitter customers will possible be the primary purchasers of recent merchandise.
12. Corporations utilizing Twitter for customer support see a 19% carry in buyer satisfaction.
13. 50% of shoppers use Twitter, whereas 36% observe manufacturers on Twitter.
14. 40% of the customers admitted buying one thing they noticed on Twitter.
15. 92% of firms tweet greater than as soon as a day.
16. 93% of brand name followers on Twitter plan to purchase from them.
17. 69% of brand name followers on Twitter have already bought from them.

Twitter Adverts Insights

The This autumn of 2022 was a nightmare for Twitter promoting income. Based on Platformer, “In 2022, Twitter’s ad revenue in the EMEA region decreased by 15%, and the company saw a 49% decline in advertising bookings for November.”

However Twitter is successful again the belief of its advertisers by promising new advert placement controls, in-house content material moderation, and promising promoting incentives.

All that appears to be working if we have a look at the tweet under.

If we glance previous the present scenario, Twitter qualifies as a great promoting platform for companies of all sizes.

When working adverts on Twitter, you might want to be a bit cautious. Keep away from utilizing hashtags until it’s a hashtag marketing campaign, as adverts with no hashtag obtain 23% extra engagement.

Take a look at a few of the essential Twitter stats to ensure you nail the advert specifics.

1. Twitter’s cost-per-mile (CPM) is the bottom of all the main platforms.
2. In Q2 of 2022, Twitter’s promoting income totaled $1.08 billion, a rise of two%.
3. The forecasted worth of Twitter 2022 (This autumn) advert income has slumped to $1.1 billion from $1.41 billion.
4. Twitter adverts attain 5.8% of the world inhabitants over the age of 13.
5. Twitter’s First View characteristic will increase video viewing time by 1.4x.
6. Common Twitter Adverts ROI is 40% greater than different Channels.
7. The Value-per-engagement (CPE) on video adverts is now 50% decrease.
8. Twitter has a possible advert attain of 544.5 million.
9. In 2022, Twitter’s advert income within the EMEA area decreased by 15%, and the corporate noticed a 49% decline in promoting bookings for November.
10. Adverts with no hashtag obtained 23% extra engagement.
11. 29.6% of advert audiences are feminine, and 70.4% are male.
12. The very best attain rating of Twitter adverts is witnessed within the U.S., adopted by Japan.
13. The vast majority of advert audiences on Twitter are males from the age group of 25-34 and females from the 18-24 age group.
14. Advertisers noticed an increase of 89% in video completion charges.
15. Round 164 million adverts are proven on Twitter day by day.