In November 2017, Twitter doubled its character restrict from 140 to 280. This was an important replace, particularly for companies.
The humorous factor, nevertheless, is that 280 characters have confirmed to not be sufficient.
Let’s be trustworthy; if you happen to’ve used Twitter for advertising and marketing, then you’ve sooner or later discovered your self with an excessive amount of to tweet and never sufficient characters to make use of.
That’s the place Twitter threads got here in to avoid wasting the day.
Twitter threads mean you can bypass the strict character restrict and specific your concepts extra comprehensively. With Twitter threads – additionally referred to as tweetstorms – you possibly can immediately give your followers a completely fashioned story.
It’s good for step-by-step tutorials, offering beneficial suggestions, and providing extra details about important messages like firm bulletins.
Twitter Enterprise, for instance, used Twitter threads to launch a preview of its skilled profiles.
Sadly, some customers nonetheless battle to take full benefit of Twitter threads. Some don’t know the way it works, and others do not know learn how to increase the engagements of their Twitter threads.
So, on this article, you’ll be taught six methods to make use of Twitter threads to spice up engagement. However first:
What Are Twitter Threads?
A Twitter thread is a bunch of related tweets from the identical profile. These tweets are primarily used to offer extra info to a earlier tweet, give updates, or specific an prolonged level.
Twitter threads mean you can transcend the 280-character restrict by creating a number of tweets linked collectively. Tweets in a thread are normally hooked up with a line to tell apart them from common tweets.
However, like a daily tweet, you may as well use pictures, movies, GIFs, and even memes all through the thread.
Learn how to publish a Tweet thread?
To create and publish a Twitter thread, observe this course of:
- Click on on the “Tweet” button to create a brand new tweet.
- Create your first Tweet.
- Click on the “+” button so as to add a tweet, and a second particular person tweet house will come up.
- Repeat this course of till you’ve written all of your tweets and included all pictures/movies.
- Then click on the “Tweet all” button to publish your entire thread directly.
Directly, you possibly can publish as much as 25 Tweets in each Twitter thread. However there isn’t a restrict to the tweets you possibly can add afterward. You may add pictures, GIFs, polls, and different media to each tweet to make it enticing and interesting
Twitter threads are a good way to increase on a dialog. You may flip older posts into Twitter threads to get them observed and breathe new life into these tweets.
Learn how to Enhance Engagement with Your Twitter Threads
There are quite a few methods you should utilize Twitter threads to extend engagement. You don’t should observe all the following tips directly.
Decide a number of and see which of them work the perfect for your small business.
1. Curate Lists
The most effective methods to make use of Twitter threads is to create listicles. Create an inventory of information factors to assist your viewers discover every part they want in a single place.
Say you’ve a model new product like an internet type creator. You should use Twitter threads to listing the options of your product:
- The primary tweet might briefly focus on how your drag-and-drop characteristic is completely different.
- Subsequent, you possibly can point out the assorted popup codecs your instrument helps.
- A 3rd tweet discussing the assorted templates accessible to customers. You get the concept.
Look how Product Hunt created a thread dedicating every tweet to debate the game-changing options of their new cellular app.
Discover how additionally they used a brief clip exhibiting every characteristic.
Such listicle threads are far more partaking. In addition they allow you to pack a lot worth in just some brief tweets.
Listicles present a superb alternative to get extra followers, too.
One other approach to make use of lists on Twitter threads is to provide enterprise suggestions. Give your viewers pointers to make use of after they wish to buy a product like yours.
You may even create a listicle of issues that don’t have anything to do with your small business. Take a look at this instance from Invoice Gates:
Within the Twitter thread, Invoice Gates advisable an inventory of books to his followers. This thread gained over 3,300 likes and 515 retweets.
No matter your listing could entail, threads will assist hold your viewers engaged and .
2. Attempt Completely different Content material Codecs
Fast query, which social media content material kind has been working for you thus far?
Social media platforms like LinkedIn and Fb have been discovered to favor posts with out hyperlinks over these with hyperlinks. In different phrases, posts with out hyperlinks are believed to achieve extra visibility on these social platforms. It might not be shocking that Twitter has adopted the identical follow.
Whether or not that’s the case or not, the purpose is that social media platforms comparable to Twitter have a tendency to provide extra visibility to particular content material. In addition to, folks have completely different preferences. Some folks desire movies to infographics, for instance.
All that stated, if you wish to drive engagement, it’s important to experiment with a number of content material codecs in threads to find which of them work the perfect.
Attempt posting movies, GIFs, or dwell movies on Twitter threads and see which of them achieve the next engagement. You may mix listicles and these completely different content material codecs, too.
Take a look at this instance from a Twitter person. Manufacturers can be taught a factor or two from them on learn how to drive engagement utilizing GIFs and listicles collectively in Twitter threads:
In the event you’re reposting different folks’s content material, ensure you attribute the supply. Normally, although, it’s finest to offer native content material. That’s a approach to showcase your model’s creativity, in any case. Know your viewers effectively so you possibly can create partaking tweets by yourself.
Regulate your analytics to see how effectively every content material kind does on threads over time.
3. Create Campaigns
Twitter thread campaigns are campaigns within the type of a story. They mean you can inform a narrative and reel your target market in.
You get to focus on your entire marketing campaign every time you add a brand new tweet to the thread. That may breathe new life into current campaigns.
Whether or not you’re operating campaigns utilizing Twitter threads as a part of that advertising and marketing plan in your bodily product or as a part of your SaaS advertising and marketing plan, you’re sure to see that engagement.
What sorts of campaigns are you able to run? Many.
For instance, Quip – the toothbrush model – developed a inventive marketing campaign utilizing a Twitter thread. They did this by relating their merchandise to Rihanna’s outfits.
It’s also possible to use Twitter threads to ease your workload and the repetition of duties. So, as an illustration, as an alternative of making new content material for while you announce the winner of your giveaway, you simply reply to your unique Tweet and create a Twitter thread.
That’s precisely what Kahoot, a game-based studying platform did:
After operating the giveaway marketing campaign, Kahoot got here again to the unique tweet and added one other tweet tagging the winner.
The sky’s the restrict in relation to operating campaigns utilizing Twitter threads. Simply ensure you hold a watch out in your analytics.
4. Submit Tutorials
Folks like to derive worth from the content material they work together with on-line. The very best worth you may give to your target market is data.
Use Twitter threads to create step-by-step tutorials your viewers can observe.
These tutorials will train them one thing new. If you recognize their ache factors, publish tutorials that may assist them out. Make certain the tutorial is straightforward to grasp.
For instance, the Twitter thread beneath is from Alex Garcia. He shares a 6-step framework that may transfer a startup from a mere concept to a profitable enterprise.
Make your Twitter thread tutorial actionable, relatable and insightful to garner most engagement and buy-in from the viewers.
5. Give Your Personal Insights with Area of interest Content material
Area of interest content material is content material created for a particular viewers. That’s why area of interest content material is so highly effective. It may possibly provide help to join together with your viewers at a deeper degree. Whenever you set up that emotional connection, you possibly can elicit a response and drive engagement total.
Area of interest content material may also provide help to in social media model constructing. Whenever you publish insights on a distinct segment usually sufficient, you place your self as an authority in that area of interest. So, when folks need insights into that trade, you could be their go-to useful resource.
In different phrases, with area of interest content material, you possibly can painting a picture of your self that you really want different folks to understand.
However so that you can be perceived as an authority in your area of interest, your content material wants to offer deep insights. You may’t simply parrot different folks’s evaluation and declare it to be your personal.
Tim Soulo, chief advertising and marketing officer of Ahrefs, is aware of learn how to use area of interest content material in Twitter threads to cement his authority within the advertising and marketing world. Examine this out:
On this Twitter thread, he provides a lecture on advertising and marketing ROI. Discover that Tim doesn’t simply copy and paste a quote he noticed from some other place. He formulates his personal opinions primarily based on his expertise in managing Ahrefs’ advertising and marketing campaigns.
That’s one thing folks in his trade appreciated, judging by the Twitter engagement, over 300 retweets, and 1,600 likes.
There are different methods to reap the benefits of area of interest content material in your Twitter threads. A method is to publish trade information. Be on prime of points in your area of interest and provides your viewers your opinion.
It’s also possible to make your content material enjoyable by posting memes that solely folks in your trade can relate to. Everybody loves a very good chuckle. Bear in mind so as to add related hashtags to get your threads observed.
6. Repurpose Your Weblog Posts
See that weblog you posted, and it carried out exceptionally?
You may repost it utilizing threads to achieve extra site visitors from Twitter. Even blogs that you just assume are filled with beneficial insights could be repurposed.
One approach to repurpose your weblog posts is to make use of them as they’re. Merely take the important thing factors of your article and publish them as a thread with just a few sentences beneath every level. One other approach to do that is by including some context or background info to the weblog after which posting that info as a thread.
Take a look at this instance from Nathan Barry. He repurposed his weblog by posting key factors and attained nice success. This tweet bought over 2500 likes, performing higher than most of his former tweets.
Twitter threads provide help to convey again your well-performing and value-packed blogs to achieve extra site visitors for them.
Thread Magic: Repurpose your Twitter Threads Immediately
Speaking about repurposing, it doesn’t should cease on Twitter threads.
Everyone knows how arduous it’s to create Twitter threads. Sadly, as a lot as we love them for a way effectively they pack beneficial info in an organized approach, the truth that their function simply ends on Twitter is a sheer debacle.
What if I let you know which you can additionally repurpose your best-performing Twitter threads for different platforms.
Allow us to introduce you to a tremendous FREE instrument – ThreadMagic.
SocialPilot’s ThreadMagic instrument converts your Twitter threads into carousel-style PDFs that may be shared on LinkedIn. The free instrument lets you get much more engagements out of your current Twitter threads.
No extra truncating phrases to hit the 280-character tweet restrict. With Twitter threads, you may give your viewers the data they want in a single place.
Attempt completely different content material codecs in Twitter threads to see which resonates most together with your viewers. Curate lists and showcase your services or products to your followers. Create campaigns utilizing threads to achieve and interact your target market with enjoyable and thrilling content material.
Submit tutorials to provide the viewers beneficial info. Posting your personal insights with area of interest content material will assist painting you as an trade knowledgeable and construct your viewers’s belief in your merchandise. Lastly, repurpose your best-performing weblog posts to achieve much more traction for them.
Twitter threads are a good way to extend these engagement ranges. Attempt them immediately.