In late 2021, TikTok surpassed 1 billion month-to-month customers, making it one of many web’s favourite functions. Gen Z popularized TikTok, however the app has turn out to be a multi-generational channel the place even senior influencers have entered the area.
And with shopper preferences leaning in direction of short-form video, the demand for businesses who concentrate on TikTok advertising stays excessive. On this article, we’ll stroll via case research from prime licensed TikTok advertising businesses to point out how they use TikTok to develop their purchasers’ manufacturers, constructing a enterprise case for extra businesses to increase their providers.
5 prime TikTok advertising businesses (with case research)
Earlier than we get began, here’s a tip: be taught from the businesses who’ve already branched into TikTok by TikTok’s official advertising companions listing. The listing encompasses a vary of selling businesses and different corporations that present a spread providers, together with standard ones like inventive, commerce, sound and marketing campaign administration providers.
To slim down your analysis, we’ve created an inventory of among the greatest TikTok advertising businesses and share how they’ve approached constructing profitable campaigns with purchasers:
Who they’re: Byte/Dept is a advertising expertise company primarily based in London, New York and Berlin. Byte was acquired by Dept in February 2021.
They supply quite a lot of providers for analytics, expertise, inventive and media providers. Some examples of Byte’s providers embrace chatbot creation and augmented actuality. They’re an official Snapchat Lense Accomplice as effectively.
Case research: ASO
Byte/Dept labored with ASOS to create the British on-line style retailer’s first TikTok marketing campaign. The branded hashtag problem #AySauce inspired customers to point out off their outfits in the USA and the UK.
The three-week marketing campaign featured a branded TikTok sound, in-feed advertisements, an interactive augmented actuality expertise and a various trough of expertise together with Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to call just a few.
The #AySauce marketing campaign resulted in 448,000 consumer movies and over 1.2 billion views in simply three weeks. The problem elevated the model’s engagement price by 15.79%, which was effectively above the set benchmarks.
Who they’re: Incubeta is a world digital advertising company that gives options together with consulting, media providers and artistic manufacturing.
Case research: Incredible Furnishings
Incredible Furnishings is an Australian retailer that’s a favourite for furnishings and bedding. The model needed to make use of TikTok to drive visitors to their web site and enhance their attain to a extra engaged viewers.
Incredible Furnishings labored with Incubeta to create TikTok influencer content material. The company collaborated with content material creators @brookestyless and @georgieandzac to create DIY room transformation movies. Because of their distinctive content material approaches, Incredible Furnishings might use these sponsored movies to succeed in a brand new, youthful viewers.
The TikTok movies have been additionally repurposed for TV commercials, however proved to be simpler on their native platform. When each items of content material have been in contrast, the TikTok movies’ click-through price was 8% greater. The best-performing TikTok inventive earned a powerful view-through price enhance of 108%.
Compared side-by-side, the influencer content material price per click on was 10% decrease than the tv advertisements, permitting Incredible Furnishings to succeed in their audience and drive extra visitors to their website whereas being cost-effective.
3. Sprint Hudson
Who they’re: Headquartered out of Nova Scotia, Sprint Hudson is a social leisure advertising software program firm. Their digital and artistic options assist world manufacturers optimize their social leisure and commerce methods.
Case research: Mecca
Australian magnificence retailer Mecca needed to determine long-term, high-performing TikTok content material that might authentically join with their present and potential audiences to extend their ROI.
Mecca collaborated with TikTok and Sprint Hudson to be taught development traction and craft a holistic, data-based content material technique for natural and paid inventive campaigns.
The wonder retailer used Sprint Hudson’s TikTok insights to pinpoint the highest-performing creators and content material pillars to information the route of the movies. They then used this info to tell their content material creation course of.
With Sprint Hudson’s knowledge, the model found utilizing each natural and paid TikTok content material inside a marketing campaign influenced its general success.
After their first campaigns, Mecca noticed unimaginable progress throughout a number of metrics together with followers, video views and engagement. Followership elevated by 64% and the creatives reached over 12 million views. Some 147,000 engagements have been earned as effectively.
Who they’re: Whalar is an award-winning creator commerce firm primarily based in Australia, Germany, Spain, the USA and the UK. They provide providers together with expertise administration and model partnership.
Case research: Chupa Chups
Chupa Chups aimed to make use of TikTok to construct a robust model affiliation between Halloween and the Spanish lollipop model for a brand new viewers in the UK.
Chupa Chups partnered with Whalar to create advertisements throughout spooky season and the result was delightfully frightful. Their Halloween marketing campaign supplies an amazing instance of what can occur when content material efficiently aligns with a neighborhood or sturdy theme: model recall was 42.6% and model affiliation was 5.7%, proving the marketing campaign profitable.
5. VMG Digital
Who they’re: VMG Digital is a world inventive providers firm that makes a speciality of sponsored video advertisements and video content material. They give attention to utilizing current model property for repurposed content material or cellular optimization, and likewise present full-funnel advertising assist.
Case research: Samsung
Samsung aimed to advertise their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z within the Vietnamese market. The worldwide smartphone model sought to scale its publicity and interact with youthful generations to point out what their new foldable cellphone might accomplish.
Together with a collection of advertisements, Samsung created a branded hashtag problem, #VuDieuGapMo (Folding Dance). In style TikTok creators like @hoaa.hanassii have been used to drive extra visibility to the marketing campaign and encourage customers to take part. To encourage participation additional, Samsung supplied possibilities to win prizes together with the Galaxy Z Flip3.
The outcomes of the marketing campaign have been astounding: in solely two weeks, #VuDieuGapMo turned the quickest TikTok marketing campaign to succeed in 1 billion views in Vietnam. Over 259,800 movies have been created for the problem. Most benchmarks for the marketing campaign have been exceeded and Samsung noticed a 14% enhance in gross sales in comparison with its marketing campaign goal as effectively.
What TikTok advertising providers can businesses supply?
TikTok advertising businesses sometimes supply providers that may be cut up into two classes: technique and content material creation/execution. Right here’s a short abstract of the 2:
Businesses might help manufacturers create a holistic TikTok advertising technique. This will embrace defining a audience and targets, performing competitor evaluation, operating analytics and reporting.
To hold out these duties, it’s widespread for businesses to make use of social media administration software program like Sprout Social. We don’t imply to toot our personal horn, however we’re an official TikTok Advertising and marketing Accomplice. And we’re one of many solely social media administration software program corporations that provides a TikTok integration. You need to use Sprout Social’s TikTok administration instruments to handle, analyze and optimize your marketing campaign.
Together with video scheduling, you’ll be able to handle feedback in our Good Inbox and share presentation-ready analytics studies.
TikTok content material creation and execution
Businesses may assist handle full content material creation and marketing campaign execution. Together with video manufacturing, this could embrace constructing partnerships with content material creators and influencers.
There are additionally quite a lot of TikTok enterprise options businesses can supply their purchasers, resembling paid methods utilizing TopView and In-Feed Adverts, or engagement methods harnessing branded results and hashtag challenges.
Subsequent steps for TikTok advertising businesses
In case you’re an company seeking to develop present providers, increasing your choices to TikTok advertising is a good place to begin given its reputation and effectiveness.
And in order for you an hands-on expertise to be taught extra about how Sprout might help handle and analyze your new campaigns, join a free one-month trial.