Instagram has been leaning extra into its video technique over the previous few years. In July 2022, the app introduced that each one new movies below quarter-hour will probably be shared as Instagram Reels. Customers have been additionally granted entry to Reels enhancing instruments to make movies extra participating.
In line with The Sprout Social Index™, shoppers discover short-form movies 2.5x extra participating than long-form movies. And it’s essentially the most participating kind of in-feed social content material, so short-form is certainly a crowd favourite.
With the flexibility to publish longer movies and shoppers’ love of quick kind video, there’s a whole lot of Reel-estate for manufacturers to get inventive and increase their engagement.
Listed here are 20 damaged down by business that will help you get impressed and enhance your video technique.
Instagram Reel concepts for trend and retail manufacturers
Since retail and trend manufacturers are innately about showcasing merchandise in a pretty approach, utilizing Reels for advertising and marketing feels pure. Push inventive boundaries to your model with these concepts:
1. Promote scorching in-store gadgets
Document some clips of your hottest merchandise, like Misplaced Women Classic’s Reel beneath. Together with exhibiting a scorching merchandise, they embrace a bit extra details about the product and the designer.
2. Present the method and a buyer response
It’s simple to take lovely images when you’ve got a bodily product, however in the event you provide a service, take your followers by the method of your service and present the top outcomes with a contented buyer.
Alexis Gaines is an Atlanta-based hairstylist who makes use of this method typically to point out the completely different companies she supplies. Within the Reel beneath, she makes use of a time-lapse for a brand new service and ends the video with a extremely glad buyer.
3. Create enjoyable situations to showcase your stock
Step into your creativeness and create situations to showcase your stock. Brainstorming locations or conditions to your stock might assist clients envision themselves utilizing your product, particularly in the event that they’re purchasing with intention.
Within the Reel above, Solo Range exhibits a gaggle of buddies having fun with a ladies night time in. The video options the Solo Range Mesa, which the buddies use to make s’mores and different treats. Setting the scene to your clients is a superb avenue to exhibit your merchandise outdoors of what would possibly usually come to thoughts.
4. Use video to hold out a social media contest
Give your engagement a lift by making a social media contest fueled by video.
MeUndies collaborated with creators like Lauren-Ashley Beck to advertise their social media contest, #GetSpookywithMe. Within the video, Beck exhibits off her pajamas for a spooky date night time inside. The TV host and former Survivor solid member units the scene with recent baked cookies, Halloween decorations and extra.
Be aware how the underwear and loungewear model included all the competition particulars within the caption. Branded challenges like this interact your viewers past typical call-to-actions equivalent to likes, feedback and shares.
5. Share a reality to showcase your values
Clients usually tend to purchase from manufacturers that align with their private values—it’s 74% extra necessary to shoppers than it was in 2021, in accordance with knowledge from The Sprout Social Index™.
Sharing details about points your organization cares about is a straightforward, efficient method to current your model values.
Grove Collaborative is an eco-friendly, sustainable family cleaner and private care model, so sharing a reality about recycling is an ideal match. Together with debunking a fantasy about plastic recycling, Grove Collaborative defined why they switched product packaging to glass and aluminum solely.
The model additionally used this fact-sharing method to honor World Psychological Well being Day. Within the video beneath, a content material creator makes use of Grove Collaborative merchandise to do laundry, sharing quick details through voiceover and textual content overlay.
6. Use creators and influencers in intelligent methods
In early October 2022, Krystal introduced the discharge of their new Facet Chik rooster slider. The fast-food model partnered with influencer Brittney Renner to let clients know they aren’t attempting to switch your favourite Southern-style rooster sandwich, they simply wish to be your Facet Chik.
Krystal is headquartered in metro Atlanta, a metropolis recognized for its leisure business. The Facet Chik is the primary new menu merchandise since rapper 2 Chainz turned Krystal’s head of inventive advertising and marketing. However why add in Reener? Alongside along with her health content material, Reener gained notoriety for her relationships with rappers and athletes—a facet of her life that she isn’t shy speaking about. In different phrases, the model embraced its connection to Atlanta tradition to launch the sandwich.
Collaborating can result in main wins to your model. However to ensure that a majority of these partnerships to achieve success, you must discover the best influencers for your enterprise and viewers. And Krystal’s intelligent, tongue in cheek video is a primary instance of getting it proper.
Instagram Reel concepts for increased schooling establishments
Feed alumni’s nostalgia with content material that makes them reminisce about their faculty days.
The College of North Carolina at Chapel Hill walks viewers by the Tar Heels’ well-known murals and prompts alumni to remark with their favourite masterpiece:
Campus and city excursions are an effective way to attach with alumni, however they’re additionally nice for getting potential college students enthusiastic about coming to campus. This Reel from the College of Georgia not solely showcases a ravishing campus, however a scholar tour information supplies details about why every location is so central to the Dawg Nation:
8. Get cinematic and showcase college students
Talking of the College of Georgia, the establishment positively is aware of learn how to inform an ideal story. On this Reel, the college highlights the distinctive journey of third-year scholar, Hayden Swank. With crisp voiceover and picturesque pictures, the Reel emulates a documentary.
Its excessive manufacturing high quality paired with genuine storytelling makes the Reel a standout, but it surely’s additionally an effective way to function present college students to potential college students who’re nonetheless deciding the place to proceed their schooling.
9. Interact your college students
This concept additionally makes use of a social media contest, however as a substitute of the model selecting the winner, followers vote for his or her favourite items of content material.
For instance, Indiana College inspired college students to put up their finest images and/or movies of campus in the course of the fall. Within the caption, IU explains college students will vote for his or her favourite images and movies on Instagram. Together with IU gear—and everyone knows faculty college students love freebies—winners get to be featured on the college’s social media.
This method engages present college students over an extended time frame. It additionally creates a approach for potential college students to see some lovely campus images and envision themselves there.
10. Supply assets throughout midterms and finals week
It goes with out saying that midterms and finals week are very irritating for school college students. Assist your scholar physique ease their minds by offering assets, equivalent to free meditation or examine snacks.
Arizona State College inspired college students to observe every day mindfulness and self-reflection for #SelfImprovementMonth.
Discover how they level to ASU’s Mindfulness Middle Instagram web page to offer college students with extra assets.
Instagram reel concepts for business-to-business manufacturers
Opposite to common perception, you should use Instagram for B2B manufacturers. Right here’s how one can create Reels to your B2B firm:
11. Promote an upcoming occasion
Get your viewers pumped up for an upcoming occasion. Atlanta-based inventive company Chemistry used this method to advertise a workshop for professionals in digital promoting, public relations and media manufacturing.
The Reel beneath options their chief inventive officer, Chris Breen, speaking concerning the company’s purchasers and sharing his ideas on the business.
Chemistry’s video generates curiosity by previewing the kind of useful thought management professionals are in search of inside their business.
12. Showcase model values and tradition in a enjoyable approach
Chemistry additionally makes use of Reels to showcase the company’s values and tradition. On this video, we’re greeted by Odie for “Dogsplaining with Chemistry.” The lovely pup and buddies are seen within the workplace as Odie explains a core part of Chemistry’s values and tradition:
In different phrases, suppose outdoors the field in terms of illustrating your model’s tradition and values. Chemistry has a dog-friendly workplace and the Reel itself proves to be one other instance of the kind of creativity the company produces.
13. Use animation
Use animation to showcase new updates and options to your product. Instagram Reels are lush with movies utilizing strictly picture and video, so animation may also help freshen your model’s feed.
Zoom used animation to announce Zoom Workforce Chat:
Your animations don’t need to be advanced or tremendous detailed. Discover how the animation is simplified, however nonetheless mimics what the brand new function appears to be like like. In actual fact, the easier the animation, the higher as a result of they’re simpler to digest. Nevertheless, similar to enhancing, animating can take a whole lot of time and assets so make it simple in your staff!
14. Submit a satisfying time-lapse
Use time lapses to hook viewers inside seconds. Time lapses are simple to shoot and edit, decreasing the elevate to your model’s inventive and social groups. You’ve most likely seen time lapses for cooking movies or murals, however this explicit Instagram Reel concept is nice for manufacturers with area of interest audiences too.
Inventables, a pc numerical management (CNC) model, used a time lapse to advertise the launch of their 3D carving:
By exhibiting a chunk with intricate particulars inside a short while body, Inventables illustrates the extent of sophistication their product gives.
15. Use a trending sound
Movies are all about visuals, however manufacturers can even lean on sound-driven Reels. When used appropriately, B2B manufacturers can capitalize on trending sounds. For instance, Inventables used the “Go Little Rockstar” development to exhibit how a small bit can be utilized to construct a powerful signal:
The sound is certainly the star of the present, however the caption is the supporting actor on this state of affairs as a result of it enhances the Reel so effectively. Within the caption copy, Inventables contains two name to motion prompts and solutions a FAQ. It additionally captures a narrative concerning the featured drill bit within the video. When your model makes use of a trending sound in a Reel, take into account how one can proceed to interact your viewers within the caption.
16. Share business ideas with a speaking head collection
Sharing ideas associated to your business exhibits your model is conscious and provides a chance to offer thought management.
ClickUp, a venture administration platform, use their #WorkBestie collection to share productiveness ideas.
For instance, on this Reel, Work Bestie talks concerning the dos and don’t of making a gathering:
Speaking head collection are highly regarded and an effective way to showcase your model’s persona and voice.
17. Take part in seasonal cheer
Holidays are once we join with our family members and create recollections. B2B manufacturers can profit from vacation advertising and marketing with festive Reels.
The function administration platform LaunchDarkly posted a Halloween-themed Reel. The put up incorporates a jack-o’-lantern animation with LaunchDarkly’s brand on the pumpkin:
Reels like these are one other simple method to showcase your model’s persona. Plus, it creates a path to your buyer to interact on subjects they already get pleasure from speaking about.
Instagram reel concepts for presidency businesses and nonprofits
Authorities businesses and nonprofit organizations can even use Reels in inventive methods. Right here’s some inspiration:
17. Submit a recap of an occasion
Maintain your viewers updated by offering protection of previous occasions. Your followers who attended will get pleasure from reminiscing and also you’ll make others excited for the subsequent occasion.
Inexperienced Metropolis Market posted a recap of their annual Chef BBQ pageant, that includes dishes, vendor tables and extra:
Reel recaps like this one might even result in extra donations and/or funding as a result of it supplies memorable visuals to what your model does.
Instagram Reel concepts for journey / tourism manufacturers
18. Share a #relatable journey frustration
A few of the finest social media memes are based mostly on #relatable content material. Have you ever ever bought in-flight wifi to speak together with your family and friends, solely to get zero responses?
Nicely, the journey app, Hopper posted about it:
Clients are in search of model authenticity on social, so relatable content material resonates with many individuals.
Instagram Reel concepts for healthcare corporations
Even the healthcare business can profit from utilizing Instagram Reels. Listed here are a couple of of our favourite concepts:
19. Highlight frontline professionals
Place the highlight on frontline responders who’re making a distinction. The Grady Well being System posted a slideshow of paramedics to rejoice #EMSWeek:
GHS additionally reposted an previous music video that includes paramedics and different frontline companions:
Healthcare professionals face extreme challenges on daily basis, so posting light-hearted content material like this helps elevate their spirits and honor their every day contributions. Moreover, who doesn’t love some hometown spirit a-la hit songs?
20. Use ASMR
Together with trending sounds, ASMR movies on Instagram are highly regarded. The pet insurance coverage model Figo (sure, we’re counting our furry buddies within the healthcare area) used ASMR within the Reel beneath as a name to motion:
As you’ll be able to see, a number of individuals commented with their vote for the very best ASMR sound. This Instagram Reel concept is one other nice instance of benefiting from captions to funnel social visitors to your model’s web site.
Replenish your content material calendar with these Instagram Reel concepts
With this listing of Instagram Reel concepts, begin brainstorming to your model and get impressed to create extra Reels that’ll make your feed stand out.
To study extra concerning the ins and outs of Instagram, try our information on Instagram insights.