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When you’re on the lookout for TikTok video concepts, you’ve come to the suitable place for the suitable cause!
As you recognize, TikTok burst onto the worldwide stage through the pandemic and now boasts a couple of billion month-to-month energetic customers around the globe. In the US, TikTok reaches greater than 50% of the grownup inhabitants, making it some of the highly effective platforms for constructing an engaged viewers.
Regardless of its beginnings as a viral dance app for teenagers, TikTok rapidly developed right into a social media behemoth that entrepreneurs can not afford to disregard. With buyer acquisition prices on the rise throughout social media web sites, TikTok offers an unimaginable alternative to achieve new audiences organically without charge.
There’s only one downside: What do you have to submit?
When you get the content material components proper, TikTok can drive staggering attain, engagement, and conversions. Nevertheless, TikTok is a singular platform that requires its personal social media methods and ways to achieve success. That can assist you capitalize on TikTok’s large potential, listed below are 17 TikTok video concepts that can skyrocket your engagement:
1. Spotlight your manufacturing course of
When you hand-make, manufacture, or put the ending touches on merchandise, share the manufacturing course of together with your viewers. Observe one product on the journey from uncooked supplies to packaged order, and embody footage of:
- Ordering supplies
- Slicing, shaping, or prepping components
- Stitching, welding, or gluing parts collectively
- Performing high quality management
- Including personalization
- Printing labels or decorations
- Packaging and delivery merchandise
From begin to end, try to make your manufacturing course of video academic and provoking. Take TikTok customers contained in the workshop, present them how intimidating or complicated merchandise come collectively, and spotlight the distinctive touches and high quality management requirements that what you are promoting upholds. This is without doubt one of the greatest TikTok video concepts for demonstrating why the merchandise your ecommerce enterprise sells are price each penny.
TikTok customers love getting an inside take a look at how companies function. Whether or not you’re packaging ecommerce orders out of your warehouse or mocking up a brand new web site design in your house workplace, TikTok is the proper social media web site to showcase what your enterprise appears to be like like.
Contemplate capturing brief and candy “behind-the-scenes” movies of the next:
- Giving an workplace tour
- Unboxing packages and deliveries
- Responding to buyer inquiries
- Making a product prototype
Attempt to give viewers an genuine peek at what goes on within the workplace, what makes your operation distinctive, or the way you carry services or products to life. Don’t be afraid to showcase the individuals, processes, and merchandise that make what you are promoting tick.
3. Share a “day in the life”
As a substitute of specializing in the product or firm, entrepreneurs also can use TikTok to present viewers an insider’s perspective of what it’s wish to run the present. Movie a typical day in your life and share what it takes to run, develop, and develop what you are promoting.
These TikToks don’t should be good — simply sincere and genuine. Present your followers the hustle, the wins, and the difficult moments that include being an entrepreneur. This will likely embody any variety of the next day by day actions:
- Waking up
- Responding to emails
- Checking in with staff members
- Reviewing analytics or efficiency information
- Contributing to conferences
- Closing gross sales
- Setting objectives
These TikTok movies are particularly invaluable to small enterprise homeowners as a result of they will showcase the true spirit of entrepreneurship and the onerous work that goes into making a dream come true. This may, in flip, assist to construct an emotional connection together with your viewers that resonates extra deeply than product demos and promotional movies.
4. Introduce your staff
“People buy from people” is an previous mantra on the earth of promoting, however it’s nonetheless related in the present day. TikTok is a wonderful place to introduce your staff and provides viewers an perception into who they’re actually shopping for from.
Begin by filming brief clips of every staff member speaking about their function and why they selected it. Or movie an impromptu workplace “interview” through which staff members reply questions on their job, pursuits, and background.
When you’ve got a extra expansive staff, take into account creating TikTok movies that target sure departments or roles throughout the group. For instance, you may make weekly TikToks that showcase your customer support staff, internet builders, after which gross sales associates.
As a enterprise proprietor, introducing your staff might be some of the fulfilling TikTok video concepts on this listing. Not solely do clients love attending to know the individuals behind a model, however staff usually admire the chance to inform their tales. It is possible for you to to create participating content material that brings your staff collectively and options their ardour, persona, and enthusiasm.
5. Train a hack
Do you promote services or products that may make individuals’s lives simpler or extra environment friendly? If that’s the case, don’t be shy about instructing TikTok customers a number of tips or hacks to get essentially the most out of their buy.
For instance, if you happen to promote kitchen home equipment, reveal meal-prepping expertise or easy recipes that use your product. Or, movie your self getting ready a dish each with and with out your equipment to strengthen the potential time-savings.
And if you happen to promote software program, present TikTok customers learn how to navigate the platform and benefit from particular options. Spotlight ignored shortcuts and workflows that might save customers effort and time.
TikTok video concepts like this may assist to place what you are promoting as a go-to supply for recommendation, which may support in constructing model consciousness and shifting followers by means of your gross sales funnel.
6. Duet with influencers
Partnering with TikTok influencers is usually a extremely efficient approach for companies to achieve new audiences and improve visibility. However these collaborations don’t should be restricted to sponsored posts.
Duets are TikToks that permit creators to collaborate with present content material in a side-by-side video format. This function permits companies to affix forces with an influencer and create distinctive, participating content material that stands out from the gang.
To start out, choose an influencer that aligns together with your model’s mission and values. From there, the influencer will create a TikTok through which they point out what you are promoting and its choices or set the scene for a response. As soon as this video is stay, you possibly can take part on the enjoyable by making a Duet video.
This TikTok video thought is an effective way to kind significant partnerships with influencers and construct off of one another’s content material. By that includes each the influencer and what you are promoting within the video, you possibly can doubtlessly double your attain. Plus, this technique permits companies to show one influencer TikTok into a number of items of content material.
Additional Studying: 6 Ideas To Assist You Discover The Proper TikTok Influencers
7. Reply with Sew
UGC, or user-generated content material, refers to content material that TikTok customers create and share that includes your model. To maximise the influence of such a content material, TikTok affords a function referred to as Sew.
Sew permits customers to hyperlink their movies to different preexisting content material on the social media platform. This helps companies function customer-generated TikTok movies on their very own TikTok profiles.
For instance, unboxing movies are all the fashion on TikTok proper now. Content material creators will file themselves opening and unveiling merchandise, which may give what you are promoting a ton of publicity. Plus, TikTok customers that see these movies get a glimpse into what they will count on out of your model, which reduces the chance related to shopping for one thing new and unknown.
However you possibly can take this development one step additional by leveraging the Sew function! Report a response, response, or distinctive tackle a creator’s unboxing expertise and Sew the 2 movies collectively. It is a enjoyable, interactive solution to repost flattering content material, present TikTok customers that what you are promoting is listening to buyer suggestions, and have interaction together with your buyer base.
8. Freeze-frame
Freeze body is a well-liked new impact that opens up a world of TikTok video concepts for many who take the time to get inventive. This function divides your cellular machine into 4 quadrants after which takes an image of every part one after the other.
Due to the three-second delay between every image, the ensuing picture can be utilized to create humorous, surprising, and even suspenseful TikToks. Companies that wish to present a much less critical aspect of their model can benefit from this impact to create lighthearted TikToks and keep topical with their content material.
9. Host an AMA
AMAs, or “ask me anything” TikToks are one other nice video format for companies seeking to improve engagement. One of these TikTok encourages customers to ask questions within the feedback part so that you can reply to. Usually accomplished as a part of a stay stream, AMAs can be utilized to supply useful recommendation, clear up questions on a product, or hang around with followers in an off-the-cuff setting.
A TikTok AMA can be an efficient solution to foster a way of neighborhood, as TikTokers really feel like they’re getting direct entry to the minds behind the model. Plus, such a video offers creators a platform to indicate off their personalities. By being open to connecting with TikTok customers, companies can create an environment of transparency and belief that TikTok customers worth.
10. Run a bracket
Bracket TikToks are an thrilling approach for companies to get followers concerned and engaged within the final result of a choice. Brackets can be utilized for voting on whimsical matters like the very best Disney film or ice cream taste, or to advertise upcoming merchandise.
To run a bracket, first draw up 16 or 64 choices for customers to select from. Then, submit every head-to-head matchup with an onscreen ballot to your viewers to vote on. As winners are chosen, the bracket “narrows down” till the champion is introduced in a grand finale. This course of creates a enjoyable competitors to your viewers to get behind and encourages viewers to maintain returning to your profile to participate within the voting course of.
By placing collectively a bracket for a product launch, you possibly can construct anticipation and pleasure for what’s to return. Plus, you may give your followers a hand within the improvement course of by having them vote on their favourite product choices.
11. Strive a problem
Challenges are well-liked on TikTok as a result of they create a way of neighborhood amongst customers who give them a shot. Creators are tasked with following the rules set out within the problem after which posting their outcomes. Viral TikTok challenges embody the “Tumbleweed Challenge” and the “Flip the Switch Challenge”.
Challenges make for wonderful TikTok video concepts as a result of they permit small companies to immerse themselves within the broader TikTok tradition. They’re an opportunity to combine in your persona and creativity and forestall your feed from turning into purely promotional.
Plus, TikTok customers love trending challenges, in order that they’re a straightforward solution to increase visibility and engagement. And once in a while, you could even be capable of naturally incorporate what you are promoting’s services or products.
Additional Studying: Strive These 15 TikTok Challenges to Generate Engagement in 2023!
12. Pull a prank
Prank TikToks have the potential to be humorous and memorable, however they need to be approached with warning. If accomplished tastefully, pranks can carry out the lighter aspect of your model and create an surprising factor of shock. However, in fact, you have to be cautious to not come off as insensitive or unprofessional.
For a prank TikTok that everybody can get pleasure from, take into account involving an unsuspecting coworker or buyer. You can attempt the “Pasta Back Crack”, “Fake Touch Screen”, or “Fake FaceTime” ideas to indicate that your organization has a humorousness.
13. Create a tutorial
Use your TikTok feed as a platform to teach customers and place your self as an professional. Create tutorials that relate to what you are promoting and reveal one thing that your TikTok followers will discover useful.
For instance, if you happen to run a magnificence enterprise, educate your viewers learn how to apply your merchandise for the very best outcomes. And if you happen to provide a service, take into account revealing the step-by-step course of you observe to make it occur. Don’t fear about giving freely your secret sauce — TikTokers will admire the perception and start to consider you as a trusted supply of data.
However keep in mind to maintain your tutorials fast-paced and upbeat. Inject some humor and persona into your movies to make sure your TikTok followers keep engaged and entertained all through all the demonstration.
14. Bounce on tendencies
TikTok tendencies are continuously evolving, and one of many best alternatives on the platform is recognizing them early. When you can determine a rising development that’s related to what you are promoting earlier than it turns into saturated, you possibly can create a TikTok that capitalizes on its recognition.
As soon as a development reaches the mainstream and everybody is participating, your video will possible be misplaced in a sea of comparable TikToks. However if you happen to can hop on a development earlier than it will get too crowded, your TikTok has an opportunity to be one of many faces of the development. Using this swell of eyeballs and a spotlight is each TikToker’s dream, as it may possibly result in large engagement and a surge of visitors to your TikTok profile.
So preserve an eye fixed out for trending audio clips, jokes, challenges, or dances that may be tied again to your model. You by no means know when the subsequent alternative to strike TikTok gold will come up.
15. Run a contest
Who doesn’t love the prospect to win one thing at no cost? Faucet into this enthusiasm by working a TikTok contest or giveaway to your merchandise, a present card, or a money prize.
Earlier than you begin, determine what sort of content material you need individuals to make and the way the winner can be chosen. Additionally, create a TikTok hashtag to make it simpler for TikTokers to search out your contest and show that they’re taking part.
As soon as your TikTok followers know what’s at stake, watch their engagement encourage others to affix in on the enjoyable too. TikTok customers can be keen to indicate off their abilities and have the prospect to win one thing!
The suitable contest can improve your attain, develop your follower rely, and lift consciousness for what you are promoting. Plus, you could discover that some TikTokers are prepared to go the additional mile to win a prize — leading to high-quality, reusable UGC to your model.
Additional Studying: TikTok Advertisements Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Need to Miss Out On)
16. Make ASMR
ASMR stands for autonomous sensory meridian responses and TikTok has grow to be the go-to platform for customers searching for out this tingling sensation. ASMR movies embody whispering, tapping objects, and sound results — all of which try to change the listener’s temper and evoke a way of calm.
When you suppose your TikTok followers would admire some ASMR-style content material, then this idea may open up an limitless variety of TikTok video concepts to your account. Attempt to develop distinctive sounds in your work atmosphere, utilizing your merchandise, packaging, gear, or another supplies you have got obtainable. Then, create soothing video clips by compiling them one after one other.
It might take some experimentation, however with trial and error you’ll determine what resonates together with your TikTok followers. You is likely to be shocked by the extent of engagement you obtain from customers who hunt down such a content material to loosen up and unwind.
Additional Studying: How To Add A Sound To TikTok And 6 Ideas To Make It Go Viral
17. Inform your story
Storytelling is a robust enterprise technique and an efficient solution to join together with your TikTok followers on an emotional degree.
So inform TikTok customers the story of why you launched what you are promoting, the struggles you confronted early on, and the teachings you discovered alongside the best way. Take this chance to indicate the true ardour and power behind your mission — and the values that information what you are promoting.
You don’t want to color a full image of what you are promoting historical past in a single TikTok. As a substitute, break it up into small clips, and attempt to concentrate on one story at a time. Assist your viewers really feel linked to you and your expertise with genuine, however not pressured, glimpses into the previous. These deeper appears to be like into your model will foster lasting loyalty amongst those who relate to your story.
Additional Studying: 9 Confirmed Methods How To Develop Your TikTok Account
Ultimate ideas on TikTok video concepts
TikTok’s algorithm is notoriously fickle, and it may be onerous to know what kinds of movies will enchantment to customers. However with the TikTok video concepts on this listing, you can begin experimenting with the platform and discovering your inventive groove.
Take a look at out totally different ideas, sounds, visuals, and edits — and don’t be afraid to have some enjoyable with TikTok. Measure the engagement you obtain on every clip, and alter your method as wanted. In any case, you by no means know what would possibly stick, go viral, or set off a series response of engagement to your profile. Good luck!
Creator Bio
Daniel Anderson is a advertising professional who writes about entrepreneurship, enterprise, and private finance. Discover ways to launch an ecommerce enterprise, scale by means of digital advertising, and plan for monetary freedom with step-by-step guides at TheMoneyManiac.com.
Hero picture by Olivier Bergeron on Unsplash
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