Italy falls behind different EU nations by way of digitisation, coming twentieth within the European Fee’s DESI Index, which measures the digitisation of all 27 EU Member States. To assist deal with this and provides companies a greater understanding of the expansion alternative digitisation brings, we commissioned The European Home – Ambrosetti to hold out a examine on “The contribution of social networks and digital channels to the growth and digitisation of Italian SMBs.”
The State of Digitisation of Italian SMBs
It emerged from the examine that Italy wants to extend its degree of digitisation and that this course of can solely occur via the digital development of small and medium-sized companies (SMBs), which many regard because the spine of the nation’s labour productiveness. Though the Covid-19 pandemic helped to enhance the usage of digital collaborative options by 14.5% and buyer communication by 12.7%, the extent of digitisation of Italian SMBs has remained low. Within the examine’s ‘SMB Digital Index’, which investigates areas like community entry, enterprise digitisation, digital interplay with prospects and ICT expertise, Italian SMBs are solely ranked 18th in Europe.
One of many most important areas of delay of their digitisation is digital expertise, the place Italian SMBs rank twenty first within the EU, with the bottom ranges (12%) of ICT specialists of their workforce in comparison with the European common (18%). Whereas the areas the place Italian SMBs carry out higher than the European common are enterprise digitisation (via digital invoicing) and the adoption of digital applied sciences linked to the usage of the cloud, which see Italy at seventh place within the EU.
“Nowadays we are at a technological tipping point. The digital acceleration we have witnessed in recent years has shown companies of all sizes that new avenues and new opportunities for growth have opened up and that we need to continue to innovate in order to remain relevant and competitive. We used to think that the traditional economy and the digital economy were separate entities. Now they are indivisible. Digital tools are at the heart of every industry and organisation and have never been more important than they are right now.” – Luca Colombo, Nation Director of Meta in Italy
Social Networks are a Lever for the Progress of Italian SMBs
As a part of the examine, analysis was performed on 30 SMBs that had successfully used social networks like Fb and Instagram to achieve new prospects. Its outcomes confirmed digitisation makes them extra productive and boosts employment. Specifically, the evaluation discovered 4 key advantages achieved by SMBs, that are will increase in revenues, the variety of prospects reached, followers on social networks and investments.
The social and digital channels enabled the SMBs to develop their revenues by round 20%, with out having to spend money on opening bodily areas. Social networks additionally proved a helpful ally on the peak of the pandemic in 2020, as a result of they enabled firms to keep up as much as 60% of their revenues. This improve in income is intently linked to the shopper portfolio. Whereby, the businesses that used social networks and digital channels elevated their buyer base by 30%, spreading out nationwide and buying 10% extra new prospects in worldwide markets.
The examine additionally exhibits a 77% development within the share of SMBs utilizing social networks might generate a further contribution to the GDP of as much as €10.2 billion and considerably improve employment in Italy, with over 208,000 new staff in SMBs.