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At this time we’re highlighting a few of the high tendencies that occurred on Reels this yr in India. Our ‘Reels in Review’ report exhibits the rising curiosity folks have in cricketers like Surya Kumar Yadav and musicians like Shubh. It additionally captures the thrill that individuals have for movies like ‘Bhediya’ and upcoming ones like ‘Pathaan,’ along with songs like ‘Kesariya’ and ‘Kacha Badam’.
Since launching in 2020, Reels has modified the way in which folks eat and create content material on Instagram and Fb. Our report highlights the matters, tendencies and moments that entertained India in 2022, and people which might be protecting us excited for the upcoming yr.
Common and Rising Pursuits on Reels
Virat Kohli continues to be some of the well-liked hashtags used on reels, however there may be additionally a rising curiosity in Surya Kumar Yadav. Musician Shubh caught the eye of reel-ers too, as he has been some of the rising hashtags in comparison with 2021 as nicely.
Movies and sequence content material continued to make imprints on popular culture, as folks shared their curiosity in ‘Bhediya’, ‘Family Guy’, ‘Ek Villain Returns’, ‘Naagin 6’, ‘Vikram’, ‘Mismatched Season 2’ and the upcoming ‘Pathaan’.
Sports activities have been an enormous and rising space of curiosity, with the lately concluded ICC Males’s cricket #T20WorldCup and #QatarWorldCup. Greater than 1 million reels on Instagram associated to the ICC T20 World Cup have been created in India.
Music on Reels
Music, each from our music library and authentic audio, have been driving tendencies on reels throughout Instagram and Fb. 15 of the highest 20 most-used songs on Instagram reels globally got here from Indian artists.
A number of the high songs which might be well-liked throughout reels on each Instagram and Fb for all age teams are ‘Srivalli’ by Javed Ali and ‘Baarish Main Tum’ by Neha Kakkar. ‘Kesariya’ by Pritam, Arijit Singh and Amitabh Bhattacharya, ‘Gypsy’ by G.D. Kaur, the KGF 2 theme track and ‘Jhoom’ by Ali Zafar have been additionally among the many hottest. Retro music like ‘Tumsa Koi Pyaara’ and authentic audio like ‘Kacha Badam’ additionally made the record.
AR Results On Reels
Whereas sharing their pursuits and utilizing music, folks extensively and curiously used augmented actuality (AR) results of their reels. A number of the high AR results used have been 𝕰𝖓𝖍𝖆𝖓𝖈𝖊✨😍, 𝙰𝚕𝟷 𝚜𝚘𝚏𝚝𝚎𝚗 and Smoke Flare VR.
Right here’s the entire record of a few of the high pursuits, music, results and stickers on reels in 2022:
Common and Rising Pursuits
- Personalities – Surya Kumar Yadav, Shubh
- Movies and Collection – ‘Bhediya’, ‘Family Guy’, ‘Naagin 6’, ‘Vikram’, ‘Mismatched Season 2’, ‘Pathaan’
- Sports activities – T20 World Cup, Qatar World Cup
ICC T20 World Cup
- Greater than 1 million reels on Instagram associated to the ICC T20 World Cup have been created in India
- There have been greater than 2 billion engagement (likes, feedback and shares) on Instagram reels created in India
- Virat Kohli, Rohit Sharma and Hardik Pandya have been the highest three most talked about Indian cricketers on reels in India
Music
- ‘Srivalli’ by Javed Ali
- ‘Baarish Main Tum’ by Neha Kakkar
- ‘Kesariya’ by Pritam, Arijit Singh and Amitabh Bhattacharya
- ‘Gypsy’ by G.D. Kaur
- KGF 2 theme (Remake) by Kamal Eleven
AR
Add Yours sticker on Tales (final 90 days)
- Present track in your thoughts ? Dnt skip ❤
- Don’t cheat!! Present your lockscreen!
- Mirror pics ONLY
- Write your full title along with your mom’s surname
- Final sky picnDon’t cheat
Comply with #2022ReelsInReview for extra conversations about these tendencies.
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