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Right now, we wish to share our work to guard the integrity of presidential elections happening in Brazil in October 2022. Lately, we’ve elevated our efforts to fight misinformation by investing in groups, know-how and partnerships to make sure the security of individuals utilizing Meta’s platforms.
Since 2016, we’ve quadrupled our safety and integrity workforce to greater than 40,000 individuals globally. Final yr alone, we invested practically $5 billion in each areas.
We all know that native data is crucial for this work to be efficient, so we even have a big crew of specialists based mostly in Brazil who’ve a deep understanding of the scenario. These efforts are intensified because the election approaches, and our work to guard the integrity of our platforms will proceed after the vote.
Stopping and Stopping Election Interference
Eradicating content material that violates our insurance policies on voter suppression, equivalent to posts that discourage individuals from voting, is amongst our many responses to potential interference within the electoral course of. We take many actions to forestall hate speech or the incitement of violence on our platforms.
At the moment, 99.7% of the pretend accounts we take away from Fb are deleted by synthetic intelligence, earlier than they’re reported by customers. We additionally examine and disrupt networks that use pretend accounts in a coordinated method to affect public debate.
Nearer to October, we’ll activate an Elections Operations Heart centered on Brazil, an initiative we’ve carried out since 2018, to deliver collectively consultants from throughout the corporate – together with intelligence, knowledge science, engineering, analysis, operations, public coverage and authorized groups. They work collectively to establish potential threats on our platforms in actual time, accelerating our response time.
Collaborating With Authorities
In partnership with Brazil’s Superior Electoral Court docket (TSE), in December 2021 we began including a label to posts about political elections on Fb and Instagram, directing individuals to dependable data on the Electoral Justice web site. Within the first two months after its launch, the label led to a 10-fold enhance in visits to the Electoral Justice portal.
Between the top of April and the start of Might, we posted reminders on Fb for customers to request or replace their voter playing cards. The content material was seen by nearly all of adults utilizing Fb in Brazil and greater than three million individuals clicked to see extra data. Nearer to the upcoming election, we’ll once more show reminders on Fb and Instagram about voting day to lift consciousness amongst voters and cut back abstention charges.
For the primary time, the TSE will be capable to report content material instantly on Fb and Instagram which will violate our insurance policies. We are going to analyze the experiences as soon as they’re obtained.
WhatsApp launched an extrajudicial channel of communication within the 2020 municipal election to obtain complaints from the TSE. The main focus is on fast response to potential instances of bulk messaging, which is forbidden by native electoral legislation and by the app’s phrases of service.
We additionally developed a digital assistant on WhatsApp with the TSE, as we did throughout Brazil’s 2020 municipal election. The chatbot is accessible by means of the quantity +55 61 9637-1078. It permits voters to work together instantly with the electoral authority and obtain related details about the vote.
Meta has hosted coaching periods for electoral officers throughout Brazil to elucidate our actions to curb misinformation, share particulars on how Fb and Instagram work, and element our content material guidelines, which we name our Group Requirements and Group Pointers. We additionally provide workshops to candidates and their marketing campaign groups.
The partnership with the TSE additionally consists of booklets with data for the electoral group and a information to combating on-line violence in opposition to girls in politics, additionally supported by the Girls’s Democracy Community (WDN) – Brazil Chapter.
Preventing Misinformation
We take away content material on Fb and Instagram that daunts voting or interferes with voting, equivalent to incorrect details about the election date or candidates’ numbers.
We additionally work with unbiased fact-checking organizations to confirm the veracity of reported posts that don’t violate our Group Requirements. When fact-checkers mark a submit as false, we cut back its attain on Fb and Instagram.
Individuals who nonetheless see this content material of their feeds will see it lined with a label and a hyperlink directing them to extra data from the fact-checker. In July, we elevated the variety of companions in our fact-checking initiative in Brazil from 4 to 6 together with: Agência Lupa, AFP, Aos Fatos, Estadão Verifica, Reuters Reality Examine and UOL Confere.
Since messages on WhatsApp are end-to-end encrypted, we struggle misinformation on WhatsApp by means of measures to cut back message virality.
Messages forwarded on WhatsApp are recognized with a tag. Since 2020, messages with 5 or extra forwards could be resent to only one dialog, which has led to a 70% world discount within the variety of ceaselessly forwarded messages. This yr, we carried out a brand new forwarding restrict on WhatsApp: now, any forwarded message can solely be forwarded once more to at least one WhatsApp group at a time.
Promoting Transparency
In 2018, we launched our transparency instruments for advertisements about politics and elections on Fb and Instagram in Brazil. In 2020, we started requiring advertisers who want to run advertisements about elections or politics to finish an authorization course of and embrace “Paid for by” disclaimers on these advertisements. This yr, we’ve expanded that requirement to advertisements about social points equivalent to economics, safety and schooling.
All posts with the “Paid for by” disclaimer go to the Advert Library, the place they’re saved for seven years. The software is open and offers anybody with detailed details about political advertisements together with the advert supply account, viewers demographics and estimated spending vary, amongst different knowledge.
Defending the integrity of the Brazilian election in 2022 on our apps is a precedence for Meta. We are going to proceed to share updates on how we transfer ahead with this work.
See extra details about our work on elections.
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