We hosted prime Nigerian creators throughout music, artwork, vogue, tech and comedy as a part of our #FlexNaija marketing campaign, a first-of-its-kind blended actuality occasion showcasing creativity and creativeness as keys to the metaverse.
Keys to the Metaverse
The occasion in Lagos, Nigeria introduced collectively greater than 300 creators and influencers to step right into a multi-sensory expertise and discover applied sciences geared toward inspiring new connections and creations within the metaverse, together with:
“The creator community here in Nigeria, and across Africa is exciting to witness, these creators are pushing boundaries and truly having a global impact. We know that creator communities will help to make the metaverse more inclusive and inspiring, with technologies providing limitless opportunities. “Flex Naija” is a celebration of how communities can push the boundaries of creativity and social connection bodily and on-line. This marketing campaign reinforces Meta’s dedication in supporting African innovators and creators in new methods to precise themselves, and we’re excited to proceed this journey in showcasing the ability of collaboration within the metaverse.”
– Ineke Paulsen, Meta’s Director of EMEA Advertising and marketing
African Creators Take the Stage
On the #FlexNaija live performance, musical powerhouses Teni, Ayra Starr and Santi took to the stage with immersive and interactive performances utilizing customized AR filters. Creators in Nigeria and throughout Africa have been capable of take pleasure in these experiences with their associates‘ within the metaverse and discover new methods to precise themselves and join with their communities.
“Africa is important to us at Meta, we continue to invest across the region and are committed to co-creating and building technologies that help people connect with friends and family, and grow businesses. We see technology giving people new opportunities every day to become entrepreneurs and content creators, and believe the metaverse has a big role to play here. ‘#FlexNaija’ is an important step in that journey, which celebrates how communities can, and are pushing the boundaries of creativity and social connection physically and online.”
– Derya Matras, Meta’s VP for the Center East, Africa and Turkey