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In honor of Worldwide Ladies’s Day, we celebrated the ladies who’re pursuing their passions and galvanizing India within the course of. Be it a public determine, creator or an entrepreneur, their tales are unfolding on Fb and Instagram for the world to see.
Dealing with Challenges On and Off the Courtroom
Sania Mirza has single handedly put Indian ladies’s tennis on the world map. She’s the previous doubles world No. 1 and has gained six main titles. She was ranked because the Indian No. 1 in singles by the Ladies’s Tennis Affiliation. Her profession is inspiring to ladies athletes each in India and past due to her accomplishments on and off courtroom.
Forward of Worldwide Ladies’s Day, Mirza addressed a gaggle of creators at our Mumbai workplace. There, she spoke about her athletic journey, the challenges she confronted rising up and the rise of Indian ladies in sports activities — from the time she started as a professional in 2003 to when she retired this yr. “When I play tennis, I have no fear of losing. People say how do you play well under pressure?” she mentioned, including that “if people are scared of failing, you will never have long careers.”
Celebrating Ladies’s Cricket Like By no means Earlier than
The Worldwide Cricket Council Ladies’s T20 World Cup noticed greater than a billion performs on Instagram Reels. Greater than 150,000 reels, with over 140 million engagements associated to the matches, had been created concerning the match from its begin on February 10 to when it ended on February 26.
It was an necessary second, as a result of your complete nation was backing ladies in sport historically dominated by males. Indian cricketer Smriti Mandhana emerged as one of the crucial widespread gamers from the match, adopted by Harmanpreet Kaur and Australian Ellyse Perry.
A Rise in Ladies-Led Pursuits
The COVID pandemic was an inflection level for extra women-led companies on our platforms. In India, 73% of enterprise accounts on Instagram that self-identify as women-owned and 53% of all enterprise pages on Fb with feminine admins had been arrange for the reason that begin of the pandemic. The truth is, 40% of Fb teams associated to entrepreneurship have additionally been created by ladies throughout the identical interval.
Yashi Tank is a content material creator and a enterprise proprietor whose need to rejoice her tradition led her on a journey to ascertain her personal enterprise on Instagram. Whereas trend was all the time a private curiosity for Tank, it additionally turned a approach for her to share her Rajasthani roots with others.
Get Impressed by the Ladies’s Day ‘Reel-ay’
Within the quest to focus on the way in which ladies are telling their tales, main narratives and recognizing the way in which they’re supporting one another, we introduced broadcasters, digital publishers and film aggregators collectively for a singular idea — a ‘reel-ay’.
Feminine characters from nationwide and regional channels shared their reels of inspiration for different ladies by collaborating with characters from different channels, and in that course of created a relay. Priyanka M Jain, from the tv sequence ‘Janaki Kalaganaledu’ on Star Maa, shared a message about how her character has proven braveness, dreamed massive and adopted her dream of changing into an IPS officer within the present.
To see extra inspiring tales, go to Meta’s Fb web page, comply with #WomensDayReelay on Fb and Instagram and click on right here to see the entire dialog with Sania Mirza.
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