On July 21, our Meta Official Provider groups boarded the France 2023 Rugby World Cup prepare on the Lille Flandres station, earlier than setting off on its 100-day journey throughout France. The four-car exhibition-train provides individuals the chance to study concerning the groups which have certified for the France 2023 Rugby World Cup and the historical past of rugby.
At some stage in the tour, we’re taking on the primary automobile of the exhibition-train, in addition to an area in every of the competitors’s 9 host cities, offering rugby followers with a glimpse of the metaverse by way of two immersive experiences.
A New Dimension for Your Ardour With AR and VR
On the prepare, followers can get pleasure from a VR expertise utilizing a Meta Quest headset, the place they’ll go to a rugby stadium, surrounded by avatars of the French workforce, for the singing of the Marseillaise — a second of unity which is felt intensely by followers.
Earlier than collaborating within the expertise, we’re inviting followers to create their avatar on interactive terminals on the entrance of the prepare, selecting from a wide range of character traits (hair, pores and skin, eyes, and so forth.), in addition to rugby equipment.
Alongside the stations, the France 2023 Rugby Tour will proceed on the town, with 9 Rugby Villages arrange within the 9 host websites of the France 2023 Rugby World Cup. At every website we’ll welcome followers inside an AR locker room, which is each bodily and digital, the place they’ll discover a wide range of costumes utilizing AR filters on Instagram.
The Rugby World Cup, an Open Window to the Metaverse
Sport’s extraordinary capability to deliver individuals collectively and type communities with out boundaries resonates with our mission. This is the reason we’re sponsoring the Rugby World Cup for the primary time, enabling tens of millions of followers to share their ardour collectively on our apps and revel in an exciting expertise due to the immersive energy of latest types of know-how.
Along with Rugby World Cup 2023, we’re excited to create revolutionary, new social experiences that may remodel the best way individuals expertise sports activities collectively. Whereas the metaverse isn’t right here but, we’re excited by its potential to deliver followers even nearer to the motion on the France 2023 Rugby Tour.
Discover out extra concerning the levels of the France 2023 Rugby Tour.